Transcription of Bakery Business Plan Template
1 CONFIDENTIAL Yum Yum Cakes From Grandma' s Kitchen to you! Business Plan Contact Information Yum Yum Cakes 355 A San Fernando Street San Jose, California 95113, United States Yum Yum Cakes i CONFIDENTICONFIDENTIAL - DO NOT DISSEMINATE. This Business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Table of Contents Executive Summary .. 1 Who We Are .. 1 What We Sell .. 1 Financial Summary .. 1 Yum Yum Cakes .. 3 Company Overview .. 3 Management Team .. 4 Location .. 4 Mission Statement .. 5 Vision Statement .. 5 Objectives .. 5 Strengths & Core Competency .. 5 Products and Services .. 7 Products and Services.
2 7 Marketing Plan .. 8 Market Overview .. 8 Yum Yum Cakes ii CONFIDENTIAL - DO NOT DISSEMINATE. This Business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Target Market Segmentation .. 8 Market Trends .. 9 Growth Potential & Opportunities .. 9 Barriers to Grow .. 10 Measures to Overcome Barriers .. 10 Changes in Technology, Government Regulation & Economy .. 11 Market Segmentation & Demographic Profile .. 11 Competition .. 12 Competitive Analysis .. 13 Niche .. 15 Strategy and Implementation .. 16 Milestones .. 19 Operating Plan .. 20 Business Responsibilities of Proposed Site .. 20 Production Overview.
3 20 Production Costs .. 20 Location .. 21 Yum Yum Cakes iii CONFIDENTIAL - DO NOT DISSEMINATE. This Business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Quality Control .. 22 Customer Service .. 23 Purchase & Service Options .. 23 Inventory Control .. 24 Business Hours .. 24 Legal Environment .. 25 Employees & Contractors .. 27 Inventory .. 27 Suppliers .. 27 Credit Policies .. 28 Financial Plan .. 28 Budget .. 30 Cash Flow Assumptions .. 32 Loans and Investments .. 32 Financial Statements .. 34 Balance Sheet .. 37 Cash Flow Statement .. 39 Yum Yum Cakes iv CONFIDENTIAL - DO NOT DISSEMINATE.
4 This Business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Appendix .. 42 Revenue Forecast .. 42 Budget .. 45 Loans and Investments .. 51 Profit and Loss Statement .. 53 Balance Sheet .. 60 Cash Flow Statement .. 65 Yum Yum Cakes 1 CONFIDENTIAL - DO NOT DISSEMINATE. This Business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Executive Summary Who We Are Yum Yum Cakes is a Bakery in the downtown region of San Jose, CA; serving the local student and professional population.
5 Established in June 2014, the Business is operating a storefront as well as a catering kitchen, specializing in event cakes, breakfast and lunch packages. The company seeks to expand Business by opening a production unit in Alum Rock, and expand the existing Bakery into a Dine- In and Take Out Restaurant. Yum Yum Cakes will be referred to as YYC here on. What We Sell Yum Yum Cakes offers freshly baked products such as breads, cakes, cookies, cupcakes and pastries, as well as sandwiches, soups and salads along with beverages. With the opening of the restaurant, we will be able to offer a full- fledged menu catering with a variety of cuisines through the day. Financial Summary The Business was started largely by owners' funds. It plans to fund its expansion through a loan purchase from Bridge Bank.
6 The funds are mainly required to open a production unit and expand the existing Bakery into a dine- in and a takeout restaurant. The initial growth of the Bakery from the time of opening till mid- August is positive. The Bakery has seen a lot of storefront customers as well as many catering opportunities. The Business takes a down turn during the next three months but with Yum Yum Cakes 2 CONFIDENTIAL - DO NOT DISSEMINATE. This Business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. the proposed expansion in January 2015, the Business will bounce back with stronger profits and gross margins. From the graph below, we see that the company is breaking even in FY2015.
7 In FY 2016 and FY2017, there is a sustained Net Profit Margin of 25- 35% and revenue is greater than 1 million. Financial Highlights by Year Yum Yum Cakes 3 CONFIDENTIAL - DO NOT DISSEMINATE. This Business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Yum Yum Cakes Company Overview Yum Yum Cakes is a startup specialty Bakery launched in June 2014 near downtown San Jose. This Bakery will serve a community of employees from the surrounding businesses and students attending the nearby universities. This downtown district is a very popular destination because of the tech museums and SAP arena, for weekenders, tourists and game lovers.
8 The company is a traditional Bakery , baking a large variety of cakes, cupcakes and cookies, sized to customer requirements. The Bakery specializes in creating and designing cakes, cupcakes and cookies for various life events as well as corporate functions. All our products are prepared fresh everyday with locally grown ingredients. The company is registered as a general partnership with four partners who will be jointly and severally liable for the debts of the company with their entire property. Ms. Usha has extensive experience in finance and management and served as a vice president of finance in Alien foods and also has culinary experience. Ms. Pavithra brings in culinary experience from all around the world with education in the same field.
9 She has more than ten years of experience and served as executive chef in some world- renowned restaurants. Ms. Anne Lise brings in marketing and sales experience and has served as an executive president with Adora Foods. Ms. Arya also brings in culinary experience with an academic background in culinary field. She has served as a restaurateur for the past eight years and has experience in world cuisine. The company plans to expand operations and Business by increasing the current production with a dine in and take out restaurant. This plan covers all aspects with respect to the expanded Business . Current Business reports are provided separately. Yum Yum Cakes 4 CONFIDENTIAL - DO NOT DISSEMINATE. This Business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
10 Management Team The Bakery is owned and managed by four young women who have had previous experience in the Food Industry. Usha, Finance Advisor & Baker Manages the financial aspect Helps in daily menu decision Coordinates with the wholesale dealers Pavithra, Baker & Advertising Head Baker Helps in advertising and marketing the Business Helps in daily menu decision Anne Lise, Sales, Marketing & Decorator Manages the sales and marketing Chief decorator of the baked goods Helps in daily menu decision Arya, Cook & Manager Head Cook Manages Store front Helps in daily menu decision Location Yum Yum Cakes is currently located in A San Fernando Street, San Jose, very close to universities and businesses. This serves as one of the best location for a Bakery as it attracts a lot young college adults as well as employees from companies around.