BBA (CBCS)

1 1 BBA (CBCS) syllabus (2019 2020)FACULTY OF MANAGEMENTO smania UniversityHyderabad Telangana 500 0072019iBBA course Structure and syllabus As per CBCS Guidelines with Effect from 2019- 20201 STYEAR SEMESTER I course CodeCourse TitleHPWC reditsExam 1 English (First Language) - 144 MIL 1 MIL 144 AECC 1 Environmental Science 22 DSC 101 Principles of Management553 U + 20 IDSC 102 basics of Marketing553 U + 20 IDSC 103 Business Economics553 U + 20 ITotal Semester Credits2525 SEMESTER IICourse CodeCourse TitleHPWC reditsExam (First Language) - 244 MIL 2 MIL 244 AECC 2 Basic Computer Skills22 DSC 201 Organisational Behaviour553 U + 20 IDSC 202 Business Statistics 553 U + 20 IDSC 203 Financial Accounting 553 U + 20 ITotal Semester Credits2525 BBA (CBCS) syllabus 2019 2020 OUii2ND YEAR SEMESTER IIIC ourse CodeCourse TitleHPWC reditsExam (First Language) - 333 MIL 3 MIL 333 SEC 1a) Personality Development - Ib) Advanced Computers221 U + 10 ISEC 2a) Basic Quality Managementb)

2 Business Policy and Strategy221 U + 10 IDSC 301 Human Resource Management553 U + 20 IDSC 302 Information Technology for Business 4 T + 1 P53 U + 20 P + 20 IDSC 303 Financial Management 553 U + 20 ITotal Semester Credits24/2525 SEMESTER IVCourse CodeCourse TitleHPWC reditsExam (First Language) - 433 MIL 4 MIL 433 SEC 3a) Business Correspondence and Communication b) Personality Development - II221 U + 10 ISEC 4a) Start Up Managementb) Business Intelligence & Data Visualization 221 U + 10 IDSC 401 Business Law and Ethics553 U + 20 IDSC 402 Market Research553 U + 20 IDSC 403 Management Science 553 U + 20 ITotal Semester Credits2525 BBA (CBCS) syllabus 2019 2020 OUiii3RD YEAR SEMESTER VCourse CodeCourse TitleHPWC reditsExam (First Language) - 533 MIL 5 MIL 5 33GE-1 Mobile Commerce443 U + 20 IDSE 501a) Financial Markets and Services (F)b) Brand Management (M)c) Organization Development (HR)553 U + 20 IDSE 502a) Analysis of Investment in Financial Assets (F)b) Retail Management (M)c) Performance Appraisal and Counseling (HR)

3 553 U + 20 IDSE 503a) Insurance Services (F)b) Customer Relationship Management (M)c) Compensation Management (HR)553 U + 20 ITotal Semester Credits24/2525 SEMESTER VICourse CodeCourse TitleHPWC reditsExam (First Language) 633 MIL 6 MIL 6 33GE-2 Business Analytics434 U + 20 IDSE 601a)Banking (F)b) Buyer Behaviour (M)c) Leadership and Change Management (HR)553 U + 20 IDSE 602a) Risk Analysis And Management (F)b) Advertising and Sales Promotion (M)c) Talent and Knowledge Management (HR)553 U + 20 IDSE 603a) International Finance (F)b) Rural Marketing (M)c) Employees Relations (HR) 553 U + 20 IDSE 604 Project Report & Viva-Voce44 VivaGradeTotal Semester Credits 2929 Total All Semester Credits148/150150 BBA (CBCS) syllabus 2019 2020 OUivELS: English Language Skill; SLS: Second Language Skill; AECC: Ability Enhancement Compulsory course ; SEC: Skill Enhancement course ; DSC: Discipline Specific course ; DSE: Discipline Specific Elective; GE: Generic Elective; T: Theory; P: Practical; I: Internal Exam; U: University Exam; PR: Project Report; VV: Viva-Voce Examination; F:Finance; M: Marketing; HR: Human Resource Management.

4 Note: If a student should opt for a in SEC in III semester, the student has to opt for a only in IV semester and So is the case with b and c . In the case of DSE also the rule applies. OSMANIA UNIVERSITYPROPOSED SCHEME FOR CHOICE BASED CREDIT SYSTEMS (CBCS) IN BBA (GENERAL ) PROGRAMME SUMMARY OF CREDITSSl. CategoryNo. of CoursesCredits Per CourseCredits1 English Language64 Report & 39154 Management 21102 Credits Under NON CGPANSS/NCC/Sports/Extra CurricularUp to 6 (2 in each year)Summer InternshipUp to 4 (2 in each after I & II years)Note : 1) IT lab will be evaluated through a practical ) At the end of third year there will be a comprehensive viva-voce on subjects & project undertaken during six semester and evaluation of project ) Grade (A/B/CD) is awarded to both the project viva-voce and project report as per University - SEMESTER BBA (CBCS) syllabus 2019 2020OU2 course NO.

5 AECC -1 ENVIRONMENTAL SCIENCEUNIT - I : ECOSYSTEM, BIODIVERSITY & NATURAL RESOURCES : ( 15 hrs. ) , Scope & Importance of Environmental of Ecosystem Abiotic & Biotic components Producers, Consumers, Decomposers, Food chains, Food webs, Ecological pyramids) of an Ecosystem :Energy flow in the Ecosystem (Single channel energy flow model) of Biodiversity , Genetic, Species & Ecosystem diversity , Hot-spots of Biodiversity, Threats to Biodiversity , Conservation of Biodiversity (Insitu & Exsitu ) & Non renewable resources, Brief account of Forest , Mineral & Energy(Solar Energy & Geothermal Energy) Conservation, Rain water harvesting & Watershed II : ENVIRONMENTAL POLLUTION , GLOBAL ISSUES & LEGISLATION : (15 hrs.

6 , Effects & Control measures of Air Pollution, Water Waste Warming & Ozone layer effects of Fire- management floods, earthquakes & legislation :-(a) Wild life Protection Act (b) Forest Act (c) Water Act (d) Air and Child of Information technology in environment and human healthFIELD STUDY: (5 hrs.) Pond Ecosystem Forest EcosystemSUGGESTED BOOKS :1. Environmental Studies - from crisis to cure by R. Rajagopalan (Third edition) Oxford University Text book of Environmental Studies for undergraduate courses (second edition) by Erach Bharucha3.

7 A text book of Environmental Studies by and Dr. Meera Asthana4. Environmental Studies (2019), R Venkateswara Rao, HPH BBA (CBCS) syllabus 2019 2020OU3 course NO. DSC - 101 PRINCIPLES OF MANAGEMENTOBJECTIVE: The general objective of this course is to provide a broad and integrative ,thecoursefocuseson thebasicareasofthemanagementprocessandfu nctionsfromanorganizationalviewpoint. The coursealso attempts toenable studentsto understandthe role, challenges, and opportunitiesofmanagementincontributingt othesuccessfuloperationsandperformanceof - I : INTRODUCTIONTOMANAGEMENT:Meaning,definit ion,concept,scopeandprinciplesof management; Evolution of management thought - Management theories- classical, behaviour, system, contingency and contemporary perspectives on management.

8 Management art or science and management as profession. Process and levels of (POSDCORB) - II: PLANNING IMPORTANCE :Planning Importance, objectives, process, policies and procedures, types of planning, Decision making - Process of decision making, Types of decision, Problems - III :ORGANIZING:Meaning,importance,principle soforganizing,spanofmanagement, Patterns of organization formal and informal organizations, Common organizational structures; departmentalization, Authority- delegation, centralization and decentralization, Responsibility lineandstaffrelationship.

9 UNIT-IV : STAFFING : Sources of recruitment, Selection process, Training, Directing, Controlling Meaning and importance, Function, span of control, Process and types of Control, Motivation, Co-ordination Need and types and techniques of co -ordination - Distinctionbetweencoordinationandco -operation- Requisitesforexcellentco -ordination- : EMERGING ISSUES IN MANAGEMENT:Total Quality management, Technology Management, Talent and KnowledgeManagement, Leadership, Organizational change and Development,CorporateSocialresponsibilit ySUGGESTED BOOKS , ,&DeCenzo, :Pearson Koontz & Heinj Weihrich, (2018) Essentials of Management, 10th Edition, TataMcGraw-HillEducation, (2018)Principles of Management,HimalayaPublishingHouse, Prasad, Principle and Practice of Management, Sultan Chand and Sons, ,SharmaandBhalla;PrinciplesofBusinessMan agement;KalyaniPublications; Tripathi & Reddy, (2015) Principles of Management, 5th Edition, Tata McGraw-HillEducation, , Principles and Practices of Management and Organizational Behaviour, 2016 1sted, Sage Subba Rao, Principles of Management, (2018), HPH.

10 BBA (CBCS) syllabus 2019 2020OU4 course NO. DSC - 102 basics OF MARKETINGOBJECTIVE : To provide an exposure to the students pertaining to the nature and Scope of marketing,whichtheyareexpectedtopossessw hentheyentertheindustryaspractitioners. - I :INTRODUCTIONOFMARKETING :Nature,ScopeandImportanceofMarketing,Ev olutionof Marketing;Coremarketingconcepts;Producti onconcept,Productconcept,Sellingconcept, :MicroandMacroEnvironmentUNIT-II : MARKET SEGMENTATION :Target Market and Product Positioning: Levels of Market Segmentation, Bases for Segmenting Consumer Markets, Bases for Segmenting Industrial : NEW PRODUCT DEVELOPMENT : Introduction,Meaningof a NewProduct.