BilberryRich - Inovo Biologic

1 Product profile 2008 All Rights Reserved InovoBiologic Inc. BilberryRich (Vaccinium myrtillus)Pure European BilberryRich Concentrate 100:1 European bilberries attracted attention during the 2nd World War when aircraft pilots used bilberry jam on toast before night missions to improve their vision. Research has confirmed that bilberry can help maintain and improve eye health and may even protect against the development of serious eye diseases, including cataracts, macular (central retinal) degeneration and possibly glau-coma. Because it strengthens tiny blood vessels called capillaries, it may also help in the treatment of varicose veins and hemorrhoids. Used before surgery, it may help reduce the risk of excessive bleeding.

2 1 BilberryRich is uniqueInovoBiologic s new BilberryRich is a 100:1 full-spectrum bilberry extract. ORAC value of 200,000 per 100 grams Pure European Bilberry. No adulterants or additives. All natural, non GMO extract. No added sugar, preser-vatives or excipients. Standardized to NLT 25% anthocyanins. Superior quality control guarantees raw material stabil-ity and viability. Manufactured according to GMP. Rigorously tested to ensure no heavy metal or other s phytochemical profile At least 15 different anthocyanins have been found in the fruit. Also contains 5 to 10% catechin tannins and at least 12 different phenolic acids including three glycosides of quercetin: quercitrin, isoquercitrin and hyperoside.

3 How does bilberry benefit health? Stabilizes collagen Bilberry anthocyanins help prevent free radical damage and destruction of collagen. Promote cross-linking of collagen fibres to strengthen connective tissue. Strengthens capillaries The extremely small blood vessels (capillaries) can become fragile, especially with age. Bilberry antho-cyanins strengthen capillaries, protect them from free radical damage and improve microcirculation. Anti-clumping action on platelets Studies show that bilberry anthocyanins have a direct anti-aggregation effect on platelets as well as an indi-rect effect on platelets via prostacyclin-like action. Anthocyanins may stimulate an enzyme that prevents platelets from sticking to the endothelial (inner surface.)

4 Relaxes smooth muscle Animal models show that bilberry anthocyanins have a relaxing effect on vascular smooth muscle. This may be helpful for PMS and other muscular pains. Helps vision and circulationClinical evidence shows that bilberry may: improve the vision problems that come with age. protect against development of eye diseases such as cataracts, macular degeneration and glaucoma. regenerate rhodopsin (visual purple), an important protein in the rods of the eye that help the eyes adjust to darkness. protect against diabetic retinopathy. Europeans recog-nize bilberry as an excellent agent to prevent diabetic retinopathy, as shown in various clinical studies. be used to treat circulatory system disorders such as varicose veins, atherosclerosis, and venous insufficiency.

5 Improve circulation disorders during pregnancy such as venous insufficiency, varicose veins and hemor-rhoids. More health benefits May benefit rheumatoid arthritis. Bilberry anthocya-nins show anti-inflammatory effects in animal studies. Helpful for painful menstruation. Women given bilber-ry three days before and during menstruation showed significant improvement in pelvic pain, nausea, breast tenderness, and heaviness in their legs. Anti-ulcer activity has been shown in animal models. product profile 2008 All Rights Reserved InovoBiologic Inc. Cardioprotective effects have been shown in animal models. Bilberry showed protective effects on LDL par-ticles during copper-mediated A l l e r g i e s anyone allergic to bilberry should avoid supplementation.

6 Pregnancy and lactation concentrated bilberry extracts have been studied in pregnant women and may be beneficial for varicose veins, edema, hemorrhoids and other circulatory disorders. Drug Interactions No known interaction. Blood-thinning medications No known Bilberry ExtractBilberry can be customized for a wide range of applications As a stand alone product it can support healthy vision and circulation, boost daily ORAC values in the diet and contribute to eating a rainbow of colour every day. As a value-added ingredient it can boost the antioxi-dant value of nutritional supplements such as in vision formulas, circulatory formulas, antioxidant formulas, diabetic formulas, cardiovascular formulas, and multi-vitamin/mineral preparations.

7 Bilberry extract can be added to nutritional bars, healthy snacks, and breakfast cereals to improve ORAC and nutrient density. Bilberry extract can be added to breakfast smoothies or other health drinks to increase ORAC without added sugar or McCaleb Robert S et al. The Encyclopedia of Popular Herbs. 2000. Prima Health.