Boring Money’s new report is a must-read for …

1 INSIGHTSKey findings: The DIY online investing market was as at December 2017 There were million customer accounts Assets grew by over 19% in 2017 but customer numbers remained largely static There remains a pool of 37% of UK adults with cash savings but no investments Novice investors in our testing preferred Barclays Smart Investor, Fidelity, Nutmeg, True Potential Investor and Wealthify Our account testing identified Charles Stanley, evestor, Hargreaves Lansdown, Moneyfarm and Nutmeg as strong Poor comms, jargon, difficulty in trading and weak UX were the key stumbling blocks for allBoring Money s new report is a must-read for anyone launching or managing an online investment service in the UK, or those brands who partner or work with these providers.

2 The report is split into four key sections: Market data and stats Consumer research from 6,000 UK adults Consumer feedback on propositions Boring Money s test results and UX analysis of 25 platforms and robos64 Finish6362616059585749505152535455564847 4645444342413334353637383940323130292827 262517181920212223241615141312111091 Start234567872 | Online Investing | Boring Money insights | February 2018 February 2018 | Boring Money insights | Online Investing | 73 Clear signpostingAJ Bell YouinvestFidelity Hargreaves LansdownSimple webpage layout AvivaevestorPitched to the right audienceMoola NutmegWealthifySimple product rangeAvivaFidelityClarity on the process Charles Stanley DirectHargreaves LansdownMoneyfarmTrue

3 PotentialTrades confirmationsAJ Bell YouinvestHelpful video contentBarclays Smart InvestorMoolaTrue Potential Investor Easy to understand projectionsMoolaMoneyfarmIG Slow to invest moneyevestorMoolaText heavy pagesAJ Bell YouinvestInteractive InvestorComplex dashboardsCharles Stanley DirectIt just doesn t work!Barclays Smart InvestorBestinvest iWebSelftrade'Disappearing' money Chelsea Financial ServicesMoolaSub-standard lettersAvivaCofunds (Chelsea & Willis Owen)SelftradeJargon and acronymsHargreaves LansdownInteractive InvestorCan t find feesChelsea Financial ServicesConfusing app investment searchCharles Stanley DirectPaper-based service Virgin Money Good practiceBad practiceThe DIY Investing Snakes and Ladders Game 2018 INSIGHTSD isappearing money when funding accountCan t find feesComplex dashboardsConfusing app investment searchBroken links.

4 Inability to finish process. Text heavy pagesHelpful video contentClear trade confirmationsInteractive calculatorsClarity on the process Clear signpostingEasy to understand projectionsPitched to the right audienceSimple product rangeSimple layoutJargon and acronymsProduct- not need-focusedSub-standard letters and comms The report costs 5,800 + VAT - please contact data which is updated on an ongoing quarterly basis is available on our new data service POD. You can have a look around POD at ContentsIntroductionExecutive SummaryPart 1: The Market1. Market Types of Tax wrapper Funds vs listed age and gender split2. Consumer research Savings/investments Savers future Reasons for Brand awareness3.

5 Customer behaviour and Word Investment Marketing messages4. Guidance, advice and investor Use of Perceptions of robo Investment options5. Investors views on Pricing developments and user Charges comparison6. Accessing Frequency and channels Mobile app availability and functionalityPart 2: Investor Experience7. Platform testing The main test Other players8. Our experience good and bad Website Guidance and Account Client Calculators and Apps9. Testing resultThe DIY Investing Snakes and Ladders Game 2018 ConclusionsINSIGHTS