Brand identity at a glance - American Red Cross

1 Brand identity at a glance Logo suite Logo files are available at Required 2x clear space is indicated by blue lines. 1x=height and width of one arm of the Cross . Button logo family Classic logo family Flat disc logo family The button logo was inspired by a vintage pin as an engaging The classic logo should be used in disaster situations, corporate materials, Use the flat disc logo when you have a dark background or printing symbol of enthusiastic participation. It is a personal, grassroots exterior building signage or when the marketing-oriented button logo is restrictions preclude using the button logo. (Note that the white and unique expression for the Red Cross . Use this logo in any of not appropriate. circle behind the Cross must be present, so this is not suitable for its three forms for most printed marketing and communications white backgrounds).

2 Materials as well as television, Web and email. Print minimum sizes Digital minimum sizes Clear space Clear space minimums (shown above with blue lines) are built into the logo files..275 inches (~7 mm) 26 pixels Separating button graphic and wordmark As long as CMYK. minimum WHITE. CMYK. WHITE size requirements - 0/0/0/0. - 0/0/0/0. PMSPMS. COOL. CMYK. CMYK. COOL are GRAY. - 0/0/0/70. followed, GRAY. 11. - 0/0/0/70. 11 the REDRED button Cross . CMYK. Cross . CMYK. REDRED can (PMS. - 0/100/100/0. (PMS. 485)485). - 0/100/100/0. 6 pixels be separated RGBRGB from the wordmark - 255/255/255. - 255/255/255 and RGBRGB - scaled - 109/110/112. 109/110/112 on its own. Remember RGBRGB. - 237/27/46. - 237/27/46..06 inches (~ mm) HEXHEX. - FFFFFF. - FFFFFF HEXHEX. - 6D6E70. - 6D6E70 HEXHEX. - ED1B2E. - ED1B2E.

3 To include the wordmark in the viewing area. Color breakdowns WHITE. CMYK - 0/0/0/0. PMS COOL GRAY 11. CMYK - 0/0/0/70. RED Cross RED (PMS 485). CMYK - 0/100/100/0. WHITE. CMYK - 0/0/0/0. PMS COOL GRAY 11. CMYK - 0/0/0/70. RED Cross RED (PMS 485). CMYK - 0/100/100/0. RGB - 255/255/255 RGB - 109/110/112 RGB - 237/27/46 RGB - 255/255/255 RGB - 109/110/112 RGB - 237/27/46. HEX - FFFFFF HEX - 6D6E70 HEX - ED1B2E HEX - FFFFFF HEX - 6D6E70 HEX - ED1B2E. Primary CMYK. CMYK. RGB. RGB. WHITE. WHITE. - 0/0/0/0. - 0/0/0/0. - 255/255/255. - 255/255/255. PMS. PMS. RGB. RGB. COOL. COOL. CMYK. CMYK. GRAY. GRAY 1111. - 0/0/0/70. - 0/0/0/70. - 109/110/112. - 109/110/112. RED. RED Cross . Cross . CMYK. CMYK. RED RED. Neutral (PMS. (PMS. - 0/100/100/0. RGB. RGB - 237/27/46. - 237/27/46. 485). 485). - 0/100/100/0 LIGHT.

4 LIGHT. GRAY. GRAY(COOL (COOL. GRAYGRAY. 3) 3) MED. MED. GRAY. GRAY. (COOL(COOL. GRAYGRAY. 8) 8) BLACK. BLACK. CMYK. CMYK- 0/0/0/15. - 0/0/0/15 CMYK. CMYK. - 0/0/0/40. - 0/0/0/40 CMYK. CMYK. - 0/0/0/100. - 0/0/0/100. HEX. HEX - FFFFFF. - FFFFFF HEX. HEX - 6D6E70. - 6D6E70 HEX. HEX - ED1B2E. - ED1B2E RGBRGB. - 215/215/216. - 215/215/216 RGBRGB. - 159/159/163. - 159/159/163 RGBRGB. - 0/0/0. - 0/0/0. HEXHEX. - D7D7D8. - D7D7D8 HEXHEX. - 9F9FA3. - 9F9FA3 HEXHEX. - 000000. - 000000. LIGHT GRAY (COOL GRAY 3) MED. GRAY (COOL GRAY 8) BLACK LIGHT GRAY (COOL GRAY 3) MED. GRAY (COOL GRAY 8) BLACK. WHITE PMSCMYK. COOL- 0/0/0/15. GRAY 11 RED Cross . CMYKRED (PMS 485). - 0/0/0/40 CMYK - 0/0/0/100 CMYK - 0/0/0/15 CMYK - 0/0/0/40 CMYK - 0/0/0/100. CMYK - 0/0/0/0 CMYK. RGB - -215/215/216. 0/0/0/70 CMYK. RGB- -0/100/100/0.

5 159/159/163 RGB - 0/0/0 RGB - 215/215/216 RGB - 159/159/163 RGB - 0/0/0. RGB - 255/255/255 RGBHEX. - 109/110/112. - D7D7D8 RGB - 237/27/46. HEX - 9F9FA3 HEX - 000000 HEX - D7D7D8 HEX - 9F9FA3 HEX - 000000. HEX - FFFFFF HEX - 6D6E70 LIGHTHEX. LIGHT. GRAY - GRAY ED1B2E. (COOL. (COOL GRAY. GRAY 3) 3) MED. MED. GRAY. GRAY (COOL. (COOL GRAY. GRAY 8) 8) BLACK. BLACK. CMYK. CMYK - 0/0/0/15. - 0/0/0/15 CMYK. CMYK - 0/0/0/40. - 0/0/0/40 CMYK. CMYK - 0/0/0/100. - 0/0/0/100. RGB. RGB - 215/215/216. - 215/215/216 RGBRGB - 159/159/163. - 159/159/163 RGB. RGB - 0/0/0. - 0/0/0. HEX. HEX - D7D7D8. - D7D7D8 HEX. HEX - 9F9FA3. - 9F9FA3 HEX. HEX - 000000. - 000000 KHAKI. KHAKI. (PMS (PMS4535). 4535) SAND. SAND. (PMS (PMS. 7530). 7530) GOLD. GOLD(PMS (PMS. 130)130) SAFETY. SAFETY. GREENGREEN(PMS(PMS. 360)360) FOREST.

6 FOREST. GREEN GREEN (PMS. (PMS. 364)364). CMYK. CMYK- 0/4/30/11. - 0/4/30/11 CMYK. CMYK. - 0/8/21/32. - 0/8/21/32 CMYK. CMYK. - 0/30/100/0. - 0/30/100/0 CMYK. CMYK. - 58/0/80/0. - 58/0/80/0 CMYK. CMYK. - 65/0/100/42. - 65/0/100/42. RGBRGB. - 226/215/172. - 226/215/172 RGBRGB. - 180/169/150. - 180/169/150 RGBRGB. - 236/183/49. - 236/183/49 RGBRGB. - 142/192/108. - 142/192/108 RGBRGB. - 83/123/53. - 83/123/53. Secondary HEXHEX- E2D7AC. - E2D7AC HEXHEX. - B4A996. - B4A996 HEXHEX. - ECB731. - ECB731 HEXHEX. - 8EC06C. - 8EC06C HEXHEX- 537B35. - 537B35. LIGHT GRAY (COOL GRAY 3) MED. GRAY (COOL GRAY 8) BLACK. SAND. CMYK(PMS 7530). - 0/0/0/15 GOLD -(PMS. CMYK 130). 0/0/0/40 SAFETY. CMYKGREEN (PMS 360). - 0/0/0/100 FOREST GREEN (PMS 364). KHAKI (PMS 4535) SAND (PMS 7530) GOLD (PMS 130) SAFETY GREEN (PMS 360) FOREST GREEN (PMS 364).

7 CMYK. RGB - 0/8/21/32. - 215/215/216 CMYK. RGB - 0/30/100/0. - 159/159/163 CMYK. RGB- -58/0/80/0. 0/0/0 CMYK - 65/0/100/42 CMYK - 0/8/21/32. CMYK - 0/4/30/11 CMYK - 0/30/100/0 CMYK - 58/0/80/0 CMYK - 65/0/100/42. RGBHEX- 180/169/150. - D7D7D8 RGB. HEX- 236/183/49. - 9F9FA3 RGB. HEX 142/192/108. - - 000000 RGB - 226/215/172 RGB - 83/123/53 RGB - 180/169/150 RGB - 236/183/49 RGB - 142/192/108 RGB - 83/123/53. HEX - B4A996 HEX - ECB731 HEX - 8EC06C HEX - E2D7AC HEX - 537B35 HEX - B4A996 HEX - ECB731 HEX - 8EC06C HEX - 537B35. KHAKI. KHAKI (PMS(PMS 4535). 4535) SAND. SAND (PMS (PMS 7530). 7530) GOLD. GOLD (PMS(PMS 130). 130) SAFETY. SAFETY GREEN. GREEN (PMS. (PMS 360). 360) FOREST. FOREST GREEN. GREEN (PMS. (PMS 364). 364) LIGHT. LIGHT. blue blue . (PMS (PMS. 290)290) SKYSKY. BLUEBLUE. (PMS (PMS.))

8 542)542) CLASSIC. CLASSIC. blue . blue . (PMS (PMS. PROCPROC. blue ). blue ) MIDNIGHT. MIDNIGHT. blue blue (PMS. (PMS. 7692). 7692) DEEP. DEEP. REDRED(PMS (PMS. 7622). 7622). CMYK. CMYK - 0/4/30/11. - 0/4/30/11 CMYK. CMYK - 0/8/21/32. - 0/8/21/32 CMYK. CMYK - 0/30/100/0. - 0/30/100/0 CMYK. CMYK - 58/0/80/0. - 58/0/80/0 CMYK. CMYK - 65/0/100/42. - 65/0/100/42 CMYK. CMYK- 25/2/0/0. - 25/2/0/0 CMYKCMYK. - 62/22/0/3. - 62/22/0/3 CMYKCMYK. - 100/10/0/10. - 100/10/0/10 CMYK. CMYK. - 100/45/0/45. - 100/45/0/45 CMYKCMYK. - 0/97/89/45. - 0/97/89/45. RGB. RGB - 226/215/172. - 226/215/172 RGBRGB - 180/169/150. - 180/169/150 RGB. RGB - 236/183/49. - 236/183/49 RGB. RGB - 142/192/108. - 142/192/108 RGB. RGB - 83/123/53. - 83/123/53 RGBRGB. - 196/223/246. - 196/223/246 RGBRGB. - 86/160/211. - 86/160/211 RGBRGB.

9 - 0/145/205. - 0/145/205 RGBRGB- 0/75/121. - 0/75/121 RGBRGB. - 127/24/27. - 127/24/27. HEXHEX - E2D7AC. - E2D7AC HEX. HEX - B4A996. - B4A996 HEX. HEX - ECB731. - ECB731 HEX. HEX - 8EC06C. - 8EC06C HEX. HEX - 537B35. - 537B35 HEXHEX. - C4 DFF6. - C4 DFF6 HEXHEX. - 56A0D3. - 56A0D3 HEXHEX. - 0091CD. - 0091CD HEXHEX- 004B79. - 004B79 HEXHEX- 7F181B. - 7F181B. Color proportion SKY blue (PMS 542) CLASSIC blue (PMS PROC blue ) MIDNIGHT blue (PMS 7692) blue (PMSDEEP. LIGHT 290) RED (PMS 7622) SKY blue (PMS 542) CLASSIC blue (PMS PROC blue ) MIDNIGHT blue (PMS 7692) DEEP RED (PMS 7622). CMYK - 62/22/0/3 CMYK - 100/10/0/10 CMYK - 100/45/0/45 CMYK - 25/2/0/0 CMYK - 0/97/89/45 CMYK - 62/22/0/3 CMYK - 100/10/0/10 CMYK - 100/45/0/45 CMYK - 0/97/89/45. RGB -(PMS. GOLD 86/160/211. 130) SAFETYRGB. GREEN - 0/145/205.

10 (PMS 360) FORESTRGB. GREEN- 0/75/121 RGB - 196/223/246 RGB - 127/24/27 RGB - 86/160/211. (PMS 364) RGB - 0/145/205 RGB - 0/75/121 RGB - 127/24/27. CMYKHEX - 56A0D3. - 0/30/100/0 CMYKHEX - 0091CD. - 58/0/80/0 CMYKHEX - 004B79. - 65/0/100/42 HEX - C4 DFF6 HEX - 7F181B HEX - 56A0D3 HEX - 0091CD HEX - 004B79 HEX - 7F181B. RGB. LIGHT. LIGHT - 236/183/49. blue . blue (PMS. (PMS 290). 290) RGB. SKY. SKY - 142/192/108. blue . blue (PMS. (PMS 542). 542) CLASSICRGB. CLASSICBLUE- BLUE83/123/53. (PMS(PMS PROC. PROC blue ) MIDNIGHT. blue ) MIDNIGHTBLUE blue (PMS. (PMS 7692). 7692) DEEP. DEEP RED. RED (PMS. (PMS 7622). 7622). HEX. CMYK. CMYK - -ECB731. - 25/2/0/0. 25/2/0/0 HEX. CMYK. CMYK - -8EC06C. - 62/22/0/3. 62/22/0/3 HEX- -100/10/0/10. CMYK. CMYK -537B35. 100/10/0/10 CMYK. CMYK - 100/45/0/45. - 100/45/0/45 CMYK.