Branding/Rebranding Implementation Check List

1 BRAND ASSETRESPONSIBLE PARTYDATE DUEDATE DELIVEREDNOTESWHO WE AREC orporate MissionValuesBrand VisionCorporate OverviewGuiding PrinciplesDifferentiators*Brand/Division StructureCorporate Staff Hierarchy per Brand/DivisionMarket ResearchCORE MESSAGESP ositioning StatementTagline/SloganBrand AttributesTARGETED MESSAGEST arget Audience ProfilesKey Messaging StrategyBrand Voice*BRAND STANDARDS MANUALD esign Ethos*Graphic Standards manual : Print WebLogo LibraryLogo GuidelinesColor Palette DefinitionsTypography GuidelinesImagery GuidelinesApplication GuidelinesCreative Assets LibraryBoilerplate GuidelinesGENERAL/OPERATIONSB usiness CardsLetterheadLetterhead Second SheetMicrosoft Word Letterhead TemplateEmail SignatureFax Cover SheetInvoice TemplateBranding/Rebranding Implementation Check EnvelopesLabelsThank You CardThank You Card EnvelopesNotepadsTelephone Greetings/MessagesMemo TemplateSignage.

2 External Primary Signage Entrance/Door Signage Exterior Directional Signage Interior Primary Signage Interior DirectionalVehicle: Cars/Trucks/VansRequired Uniforms/ApparelPromotional Items (T-shirts, pens, etc.)Name Badges/Guest BadgesHUMAN RESOURCESE mployee HandbookJob DescriptionsTraining MaterialsRecruitment Material Formats/SignaturesBenefit Booklet TemplateEmployee Publication TemplateEmployment AgreementsHR Branded FolderCorporate Overview and Welcome LetterSocial Media GuidelinesWelcome VideoRecruitment Ad FormatMARKETING/COMMUNICATIONSW ebsite: Internet Intranet Blog Web Analytic SetupSEO Strategy: On-site Off-siteOnline Directory SetupSocial Media.

3 Account Creation/Set Up/Brand Social Media Calendar Facebook Twitter LinkedIn YouTube Pinterest Instagram Google+Presentation Folder (delete?)Print/Digital Collateral: Brochures Product Sheets Sales Materials Folders Posters Sales Materials Sales One-Sheets/Product Sheets Interactive PDF Presentation Binders Sales Video Mass Email TemplatesPoint of Purchase CollateralAd CampaignsBroadcast CampaignsBroadcast/Video SignaturePrint/Web AdsPPC CampaignsDirect Mail CampaignsPublic Relations: PR Plan/Outline Press Release Press Kit eBlast Template Boilerplate CopyInternal Communications.

4 Annual Report Dividend Check Stock Certificate Annual/Quarterly Reports SignaturesTrade Show/Webinar/Seminar MaterialsRebrand Launch EventLEGAL/FINANCEC orporate Filing DocumentsTrademark DocumentsContracts/Fine PrintStatementsCheck FormatsCredit ApplicationsMembership/Customer AgreementsSales Order FormsAccount Application FormsCUSTOMER SERVICES ervice ScriptsSurveys: Product Review Service ReviewLead Tracking FormsFAQ Reference GuideTraining OutlineSecret Shopper IntroductionCustomer Evaluation Forms* Term DefinitionsDifferentiators unique features and/or benefits of a product, or aspects of a brand, that set it apart from competing products or Voice the purposeful, consistent expression of a brand through words and prose styles that engage and motivate.

5 It s true: The personality of your brand is determined, in large measure, by the words you use and the sentences you Ethos a Greek word meaning character that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.