BUSINESS CASES - GBV

1 BUSINESSCASESR udansky-KloppersBadenhorst-Weiss Brevis-Landsberg ErasmusSteenkamp Strydom SwanepoelOXPORDUNIVERSITY PRESSSOUTHERN AFRICAT able of contents1 Sustainability - South African Breweries 1 Hannie Badenhorst-Weiss2 The airline industry - Developing value-basedcompetition in the South African airline market 13fohan Strydom3 Innovation and technology - Principles and CASES inpractice 30 Rigardt Steenkamp4 MXit - Using 'disruptive technology' to build newmobile social networks 56 Elana Swanepoel5 Edcon - Retail leaders 68 Sharon Rudansky-Kloppers6 The dilemmas at NCX Pharmaceuticals 82 Barney Erasmus7 Air traffic operations excellence 97 Rigardt Steenkamp8 The beer war in South Africa - Two multinationalcorporations fighting for market share 115 Sharon Rudansky-Kloppers and fohan Strydom9 Toyota - Purchasing function 129 Hannie Badenhorst-Weiss10 International BUSINESS Machines Corporation (IBM)

2 145 Tersia Brevis-Landsberg11 South Africa's global businesses - An untold story 162 Johan Strydom