CES 2022 Trends to Watch

1 1 CES 2022 Trends to WatchSteve KoenigVP, ResearchCES: The global Stage for InnovationNeutonicaBand MexicoVTA Smart Security CameraColombiaNowiEH PMICN etherlandsEvocargoEVO-1 RussiaVinfastEVsVietnamNuhearaIQ2 Buds MaxAustraliaFour Focus AreasTechnology DemandThe New Tech LifestyleTechnologyTrendsTechnologyInves tmentChina+55% /+14%/+6% Latin America+19% / +54% / +8%Middle East & Africa+19% / +32% /+9% Western Europe+23% /+24%/+4% Q1 2021 + 30Q2 2021 + 22Q3 2021 + 5 Developed Asia+17% /+6%/-3% Emerging Asia+21% /+36%/+0%+5% /+38%/+18% +29%/+29%/+10%4 Technology Demand Remains StrongKZ/RU/UAEastern EuropeTotal Technology (TCG) Sales Value USD growth (%)Source: Consumer Tech Industry ForecastRetail Revenues, $ Billions36540441944849150520172018201920 20202120222022: : : : Growth (%):Hardware Growth (%):Source: CTA January 2022 Industry ForecastIndustry Growth (%) Level-Up Their TechPoint Change From 2020+16+10+7+7+7+6+6+5+5+552%38%26%26%19 %36%71%53%46%23%36%28%19%19%12%30%65%48% 41%18%202120204K Ultra HD TVs2-in-1 notebook or laptop computersSmart appliancesSmart doorbellsConnected sports or fitness equipmentSoundbarsInternet-enabled or smart TVsHome video game consoles (Any)Wireless headphonesSmart light bulbsBase: adults (n=2409)% of HHs Owning TechnologySource: CTA 23rdAnnual Consumer Technology Ownership & Market Potential StudyTech Purchase Plans, Next 12 : CTA Research, October 2021 Product% of Consumers Planning to BuySmartphone40 Laptop Computer35 Television33 Smartwatch31 Tablet 30 Smart Speaker29 Game Console28 Desktop Computer27 Europe:Premium: Brands with price index of >150*Standard.

2 Brands with price index of <=150* global , YTD Sept 2021 / Key Technical Consumer Goods product groupsGlobal Spending Growth of Premium BrandsTech & durables on the road to premiumTOTALAPACLATAMEMEAS ales USD Value Growth % Yo Y *Price Index per brand is aggregated up from a country/product group level to use comparable price index information within one country and product : GfK10%16%23%4%40%27%43%49%Services in the SpotlightSVOD Worldwide Subscribers in Millions (December 2021)214175118 Source: Company and Media Reports20 Consumers Stick with New Services (%)Streaming ServicesWellness / LifestyleFood DeliveryAdded NewLast 12 Mos. ContinueUsing528440614773 Source: CTA Research, May & October :Source: CB Insights, Q3 21 State of Venture ReportRapid Rise: global Funding to Start-UpsDeal Valuations by global Region, 3Q21, in USDS ource: CB Insights, Q3 21 State of Venture ReportKey Funding SectorsFintechHealthcareRetail TechFunding in Billions of USD:# 3Q21 global SnapshotSource: CB Insights, Q3 21 State of Venture ReportSea Change: Costly Containers000s USD per 40 ContainerSource: Drewry, Freightosvia Bloomberg2015105 Source: WLWT, Cincinnati, OHLeap in Lead Times for SemiconductorsOct 2020 Source: LevaDataSept 2021 Expected Increases in global Chip Production (%)20212022816 Source: SIAC oming Soon : New FabsCompanyInvestment(Billions of USD)Strategy95 Four new plants.

3 Two in Europe, Two in USA$ expansion of Mexico facility205 Pursue leadership in chip production 100 Expand production capacity Sources: Company and Media ReportsEnhanced Connectivity Powers Digital EconomyGrowing Contribution of 5 GIncreasing Cloud InfrastructureEnterprise AdoptionIndustrial IoTGlobal DevelopmentDigital TransformationSustained Remote WorkDigital First ConsumersDeeper AI Innovation; Wider ApplicationsCore AI InnovationTransformative AI ApplicationsConversational AI HumansAutonomous SystemsFood TechnologyNatural Language ProcessingComputer VisionMachine Learning Engineered Arts AMECAJohn Deere See & Spray52%55%55%60%63%65%71%75%77%78%Provi ding legal adviceMaking financial investment decisionsRunning a factoryGiving fashion adviceCooking mealsCreating art, writing books, or composing musicCrime prevention/anti-terrorismProviding fitness or nutritional advice, diet coachingCleaning your homeMaking shopping/purchase recommendationsConsumers Open To AI-Powered TasksTop 10 AI Tasks Consumers Open [ Very + Somewhat open ]Source: CTA Artificial Intelligence: Consumer Sentiment 2021 (December 2021)Is the Metaverse Here?

4 Hardware-First ApproachGames/Software-Based ApproachCrypto-Based ApproachEnterprise XR: Five PillarsSimulations/ Digital TwinsVirtual MeetingsRemote CollaborationImmersive DesignMarketing & Sales84% of XR-engaged businesses expect to spend more on their AR/VR initiatives over the next two years Source: CTA 2021 XR Enterprise Trends (October 2021)CES 2022: Top Trends To WatchSustainable TechnologyAlternative Power SourcesFood TechSmart CitiesSmart HomeDigital HealthWearablesMental WellnessTherapeutics Provider SolutionsElectric VehiclesMicro-mobility Solutions21stCentury LogisticsTransportationCommercial ApplicationsCommunicationsTourism?Space TechDigital Health Empowers ConsumersTelemedicine & RPMC onnected DevicesWearablesEssence VitalOnAbbottFreeStyleLibre 3 WithingsFDA-Approved SmartwatchA Journey to Mental Wellness52%Of adults likely or very likely to use health tech in the future to improve overall wellbeingBase: adults living with or having lived with a mental health disorder who are aware of the technology (n=1000) Online counseling/therapy platforms Mindfulness/Meditation apps Sleep monitoring Smart or connected health products/digital therapeutics Telemedicine/Virtual care visitsSource.

5 CTA Mental Wellness Technology Landscape (December 2021)Pursuing PremiumLeveling UpOptimizing for New NormalPent-Up DemandTraditional Devices for Non-Traditional UseOLEDMini-LEDS patial AudioEnhanced Home TheaterDesignEnergy EfficiencyHealthy HomeDIY InstallationsSmarter HomeThe Great Home MakeoverHome Health HubHealthFitness1 in 4adults attending a video meeting/call in the past year did so for medical-related purposesOver million unitsof connected exercise equipment expected to ship in 19% increase over 2021 shipmentsSources: CTA Consumer Privacy & Security Sentiment (Releasing January 2022); CTA January 2022 Industry ForecastFuture of Mobility Smart & ElectricElectric Vehicles21stCentury LogisticsNext Mile SolutionsUrban AirMobilitySmart MobilityVinfastEVsLuminarLiDARTuSimpleSe lf-Driving Freight TrucksCES eMobilityExperienceASKA