Example: stock market

CHINESE TOURISTS ARE ALL KINDS OF TRAVELLERS

CHINESE TOURISTS . ARE ALL KINDS OF. TRAVELLERS . 2016 survey OF CHINESE . TOURISTS IN THE nordic CITIES. THE CHINESE ARE ALL KINDS OF. TRAVELLERS . What you are about to read is not a report about the CHINESE tourist . This report presents the results of the largest survey of CHINESE TRAVELLERS This report is about CHINESE TRAVELLERS as a heterogeneous group with dif- carried out in Copenhagen, Stockholm, Helsinki and Gothenburg. This ferent interest in culture, history and food . They are travelling in groups, survey follows up on a survey carried out in 2012 to ensure that we stay with their families or as independent TRAVELLERS . They are touring historic close and updated on the experiences, demands and desires of CHINESE sites, discovering local culture and they are visiting relatives.

CHINESE TOURISTS ARE ALL KINDS OF TRAVELLERS 2016 SURVEY OF CHINESE ... ferent interest in culture, history and food. They are travelling in groups, with their families or as independent travellers. They are touring historic ... we present the results of the latest visitor survey conducted in the four Nordic cities, Stockholm, Helsinki ...

Tags:

  Food, Survey, Tourist, Chinese, Nordic, Traveller, Kind, Chinese tourists are all kinds of travellers

Information

Domain:

Source:

Link to this page:

Please notify us if you found a problem with this document:

Other abuse

Transcription of CHINESE TOURISTS ARE ALL KINDS OF TRAVELLERS

1 CHINESE TOURISTS . ARE ALL KINDS OF. TRAVELLERS . 2016 survey OF CHINESE . TOURISTS IN THE nordic CITIES. THE CHINESE ARE ALL KINDS OF. TRAVELLERS . What you are about to read is not a report about the CHINESE tourist . This report presents the results of the largest survey of CHINESE TRAVELLERS This report is about CHINESE TRAVELLERS as a heterogeneous group with dif- carried out in Copenhagen, Stockholm, Helsinki and Gothenburg. This ferent interest in culture, history and food . They are travelling in groups, survey follows up on a survey carried out in 2012 to ensure that we stay with their families or as independent TRAVELLERS . They are touring historic close and updated on the experiences, demands and desires of CHINESE sites, discovering local culture and they are visiting relatives.

2 Guests. The study demonstrates the strong, joint potential of the nordic The CHINESE TRAVELLERS come in all KINDS region (or rather BeiOu - - as the nordic region is referred to in China) as well as the common challenges. Since 2013, when Wonderful Copenhagen published the first report on CHINESE visitors, the CHINESE market has been booming. China's The Chinavia project started as a pilot project in 2012 where insights outbound travel market has continued its impressive growth and reached from the survey formed the basis of the project activites. Since then, the 135 million outbound TRAVELLERS by 2016 according to UNWTO. The project has grown into a solid and continuous cooperation between number of CHINESE bednights in the four capitals in the nordic countries, several nordic destinations highlighted by both the European Commis- Denmark, Sweden, Norway and Finland, has increased by 12,8% from sion and the OECD as best practice'.

3 2015 to 2016. These nordic destinations set af good example of how joining forces can The numbers speak for themselves, but there is more to it. New travel ensure both a sustained and improved market effort and market position segments are making their way to the nordic region, and we need to for all. adapt our approach to a diversified market with different KINDS of travel- lers with different preferences and demands. We look forward to sharing new insights on CHINESE TRAVELLERS to our nordic region, made possible by the support of the Chinavia partners However, there are common characteristics that can guide destinations and contributors: Tourism in Sk ne, Malm Tourism, G teborg & Co, in working with the CHINESE travel market. However, it is important to Visit Stockholm, Helsinki Marketing, Destination Fyn Network, Visit keep in mind that the CHINESE travel market is rapidly changing with Sweden, City of Copenhagen and the Capital Region of Copenhagen.

4 Travel experience on the rise and travel preferences diversifying. They have all been part of making the Chinavia cooperation strong and are continuously pushing the cooperation further. Happy reading! INDEX. INTRODUCTION 4 WHILE TRAVELLING 33. PREVIOUS SURVEYS OF CHINESE VISITORS IN THE nordic CITIES 4 ACTIVITIES WHILE TRAVELLING 33. THE CHINAVIA survey 2016 4 COMMUNICATION CHALLENGES 34. KEY FINDINGS 5 ONLINE ACTIVITIES WHILE TRAVELLING 35. KEY RECOMMENDATIONS 8 RESEARCH PRIOR TO JOURNEY 35. METHODOLOGY 10 INSPIRATION AND INFORMATION FROM ONLINE PLATFORMS 36. PROFILING THE CHINESE VISITOR 12 SATISFACTION WITH THE nordic DESTINATIONS 38. GENDER AND AGE DISTRIBUTION 12 SATISFACTION WITH ACCOMMODATION 38. EDUCATIONAL BACKGROUND AND LEVEL OF INCOME 13 SATISFACTION WITH LOCAL food 39.

5 TRAVELLERS FROM ALL OVER CHINA 14 SATISFACTION WITH LEVEL OF INFORMATION 39. INDEPENDENT TRAVELLERS AND GROUP TRAVELLERS 16 INTEREST AND REASONS TO RETURN 40. TRAVEL PURPOSES AND MODE OF TRAVEL 18 THE BEST AND WORST OF THE nordic DESTINATIONS 42. TRAVELLING THE nordic REGION AND BEYOND 20 THE nordic AIR AS THE BEST EXPERIENCE 42. FIRST-TIME VISITORS IN EUROPE 20 THE WEATHER AS THE WORST EXPERIENCE 43. LENGTH OF JOURNEY 21 CITY PROFILES. CITIES VISITED 22 GOTHENBURG 44. PLANNING THE JOURNEY 26 COPENHAGEN 46. PLANNING BEFORE DEPARTURE 26 HELSINKI 49. KEY PARAMETERS WHEN PLANNING A TRIP 27 STOCKHOLM 51. MUST-SEE ATTRACTIONS AND LOCAL SITES 28. SOURCES OF INFORMATION 30. KEY PARAMETERS WHEN CHOOSING A DESTINATION 31. INTRODUCTION. TODAY, CHINA IS THE WORLD'S LARGEST OUTBOUND TRAVEL MARKET.

6 THE nordic DESTINATIONS ARE BOTH ACCESSIBLE. AND VISIBLE TO MORE AND MORE CHINESE TRAVELLERS , WHO LOOK FURTHER AND WIDER FOR NEW TRAVEL DESTINATIONS. THIS IS A RESULT OF NEW INITIATIVES SUCH AS THE OPENING OF NEW VISA CENTERS IN CHINA AND NEW DIRECT FLIGHT. CONNECTIONS AS WELL AS AN INCREASED ATTENTION TO THE DENMARK-CHINA TOURISM YEAR. ONLY A SMALL SHARE OF. THE CHINESE MARKET REACHES EUROPE AND THE nordic REGION TODAY, BUT THE PAST YEARS' DOUBLE-DIGIT GROWTH. RATES ACROSS THE nordic CITIES DEMONSTRATE THE CHINESE TRAVEL MARKET'S HIGH POTENTIAL AND CONTINUOUS. DEMAND FOR DESTINATIONS' FOCUSED ATTENTION. PREVIOUS SURVEYS OF CHINESE VISITORS IN THE In 2014, an updated visitor survey of 400 CHINESE visitors was carried nordic COUNTRIES out in Copenhagen.

7 Results from the survey found that the CHINESE This study explores the CHINESE visitors travelling to today's nordic visitors increasingly travelled independently. In 2012, 82% travelled in a countries, following up on results from previous surveys conducted in group and in 2014, the share of CHINESE visitors travelling in group was 2012 and 2014. down to 56%, matching an increase in the share of independent travel- lers from 18% in 2012 to 44% in 2014. In 2012, the first survey of CHINESE visitors was carried out with 700. CHINESE TRAVELLERS . They were interviewed in Stockholm, Helsinki or The preferences and expectations of the CHINESE visitors have also devel- Copenhagen. The 2012 study portrayed the CHINESE visitors' positive oped.

8 Today, the CHINESE visitors demonstrate an even greater curiosity perception of the nordic countries and illustrated that especially the towards experiecing local specialties. serenity and tranquillity found in not only cities but also in the countryside appealed to the visitors. The survey also reflected the barriers and prob- THE CHINAVIA survey 2016. lems experienced by the CHINESE visitors. The survey demonstrated that In this report, we present the results of the latest visitor survey conducted language barriers, lack of CHINESE information and poor service resulted in the four nordic cities, Stockholm, Helsinki, Copenhagen and Gothen- in a perception of the nordic destinations as inaccessible and inconve- burg, in August and October/November 2016.

9 Nient for the CHINESE visitors. This is the largest survey sample to date with a total of 1,496 respondents. These results formed the basis for the future work to be carried out in the The questionnaire resembled the original questionnaire from 2012 with a following years by the joint nordic project, Chinavia. few corrections and amendments to enable comparison across time. page 5 of 54. KEY FINDINGS. THE PURPOSE OF THIS NEW STUDY HAS BEEN TO ACHIEVE UPDATED INFORMATION ABOUT THE CHINESE VISITORS TRAV- ELLING TO THE nordic CITIES, AS THE CHINESE OUTBOUND TRAVEL MARKET HAS SEEN RAPID CHANGES OVER THE LAST. YEARS. THESE RESULTS ARE IMPORTANT INPUTS TO THOSE WORKING WITH THE MARKET. THE MAIN FINDINGS OF THE STUDY. HAVE BEEN SUMMARIZED BELOW.

10 A SHIFT FROM GROUP TRAVELLERS TO INDEPENDENT TRAVELLERS BECOME BETTER ACQUAINTED WITH. TRAVELLERS EUROPE. Two overall types of travel segments were predominant in the study, The CHINESE TRAVELLERS who visit the nordic countries are becoming namely group TRAVELLERS and independent TRAVELLERS . The group travel- more experienced TRAVELLERS . More and more CHINESE TRAVELLERS have vis- ler segment is made up by more inexperienced TRAVELLERS , often visiting ited Europe before. Across all respondents in the 2016 survey , 63% had Europe for the first time consisting of older respondents (45+ years). been to Europe prior to this journey, which is an increase in comparison Contrary, the independent travel segment is made up by more adventur- to the 2012 survey where 55% had been to Europe before.


Related search queries