CITY OF DALLAS - Request for proposal

1 city OF DALLAS . Request for Statements of Qualifications Management and Operation of city of DALLAS Fair Park BBZ1701. Page 1 of 12. Rev. 2 - 08/19/13. Doc#BDPS-FRM-135. Contents Section 1: Introduction .3. Section 2: Background ..3. Section 3: Selection/Contracting Process Overview ..4. Section 4: Desired Scope of Services ..5. Section 5: Qualifications ..6. Section 5a: Capability and Expertise ..6. Section 5b: Financial Capacity to Manage and Operate Venue ..7. Section 5c: Demonstrated History of Partnering with Community to Raise Revenue..7. Section 6: Business Inclusion and Development (BID) Plan ..7. Section 7: Pre-Submittal Conference ..7. Section 8: Selection of Qualified Responses 8. Section 9: Communication and Inquiries.

2 9. Section 10: Submittal Information and Due Date ..9. Section 11: Insurance Requirements .9. Section 12: Performance and Payment Bond ..10. Section 13: Contract .. 10. Section 14: Confidentiality .10. Section 15: Ownership .10. Section 16: Conflict of Interest 10. Section 17: Indemnity 11. Section 18: Late and Withdrawn Submittals . 12. Section 19: Rejection or Acceptance of Submittals ..12. Section 20: Disqualification of Respondents .12. Section 21: Lobbying By Bidders and Proposers on city Contracts ..12. Page 2 of 12. Rev. 2 - 08/19/13. Doc#BDPS-FRM-135. Section 1: Introduction The city of DALLAS ( city ) is soliciting submittals from a non-profit 501(c)3 organization, or a business entity that will operate in a not-for-profit status, to oversee operations and management of Fair Park, a 277-acre signature, multi-venue park and entertainment complex owned and operated by the city .

3 The primary area of geographic focus for this (as graphically depicted in Exhibit A Fair Park Map) is the area commonly known as Fair Park. The scope of work will include being responsible for full and complete development of Fair Park as a public park; maintaining and managing the grounds and facilities of Fair Park as a vibrant, year-round location for events, daily activities, and cultural enrichment; cultivating connections with and supporting revitalization of the surrounding neighborhood; administering third party contracts in city stead, including vendor concessions, licenses, and leases; securing and presenting future third party contract opportunities for Fair Park, including naming and sponsorships; and seeking and securing financial support opportunities for Fair Park through non- city sources.

4 The operations and management contract will be subject to city 's oversight. Additionally, the organization or entity shall assume from the city , if assignable, all obligations and duties under the contracts in Exhibit B Existing Fair Park Contracts. Section 2: Background Located two miles from downtown DALLAS , Fair Park is a National Historic Landmark and offers more than 750,000 sq. feet of exhibition space, two performance facilities (amphitheater with capacity for 20,000. guests, and Music Hall with capacity for 3420 guests); five museums and cultural facilities; agricultural facilities (five barns, arena complex, show arena, and new Briscoe Carpenter Livestock Center under construction); indoor arena (capacity for 7,000 guests); Band Shell (capacity for 4,000 guests); and the Cotton Bowl Stadium (92,500-seat, outdoor stadium).

5 Fair Park is the site of the annual State Fair of Texas and hosts numerous outdoor festivals and events throughout the year. In addition, Fair Park is home to the largest collection of Art-Deco architecture in the United States. Fair Park serves more than 5 million guests annually. Tenants at Fair Park include DALLAS Summer Musicals Management Group which operates and hosts events in the Music Hall; DALLAS Winds; Daughters of the American Revolution; Friends of Fair Park (Magnolia Lounge); Live Nation, which operates the Gexa Energy Pavilion; the Ed Campbell Company, which operates the Old Mill Inn; the DALLAS Historical Society, which operates the Hall of State Museum;. the Texas Discovery Gardens; DALLAS Zoo Management, which operates the Children's Aquarium at Fair Park; the African American Museum; Perot Museum of Nature and Science (former Natural History) at Fair Park; and the State Fair of Texas.

6 Each of these entities have term agreements with the city of DALLAS . city operations which include WRR FM Radio, DALLAS city News Television, and the DALLAS Police Department Mounted and Canine Units will continue their operations at Fair Park under city 's management and will not be included in the scope of work. On September 3, 2014, the Mayor's Fair Park Task Force presented its final report to a joint meeting of the DALLAS city Council and the Park and Recreation Board. One of the Task Force's key recommendations Page 3 of 12. Rev. 2 - 08/19/13. Doc#BDPS-FRM-135. was to empower a new organization as the operational and marketing authority for Fair Park with the city providing sufficient operational and capital funding.

7 On May 7, 2015, the Park and Recreation Board passed a Resolution supporting the Mayor's Fair Park Task Force Key Recommendations with proposed modifications, including the requirement for a 501(c)(3). entity to implement a public-private partnership, with a diverse board including at least one member representing the surrounding Fair Park community and one member with historic preservation expertise. Fair Park is to be used solely for park purposes, including: serving as the location of recreational facilities and activities, cultural institutions and programs, sporting events, entertainment, and educational programs with a cultural or recreational component; and providing other support facilities and activities, concessions, and parking.

8 The city is now seeking qualifications from qualified operators that should be prepared to assume the management of Fair Park, the first step toward implementing the recommendations set forth by the Mayor's Fair Park Task Force. The city anticipates establishing a management agreement with the successful non-profit 501(c)3 organization, or a business entity that will operate in a not-for-profit status, for Fair Park's development, enhancement, operation, management, maintenance, and marketing (including fundraising). The city , through its Park and Recreation Board and the Park and Recreation Department, has successfully contracted with non-profit entities to manage other city facilities with a very specific target audience and mission, including the DALLAS Arboretum, the DALLAS Zoo, the Trinity River Audubon Center, and MoneyGram Soccer Park.

9 The city holds similar contracts for the management of cultural institutions including the DALLAS Museum of Art, the AT&T Performing Arts Center, and the African American Museum. The city has also contracted with a for profit entity to operate its Convention Center Hotel as a not-for- profit operation. Section 3: Selection/Contracting Process Overview The city will use a two-step process: This Request for qualifications is the first step. In this step, the city has established requirements to select qualified parties to be considered further. An evaluation committee will evaluate the qualifications of the respondent(s), according to the established criteria in this solicitation. In step two, the city will invite respondents it deems qualified to submit a complete proposal to develop, enhance, maintain, manage, and operate Fair Park.

10 An evaluation committee will evaluate the proposals to determine the most advantageous proposal to be considered for award. Each qualified respondent shall be asked to provide a submittal with all relevant and factual information for evaluation. Failure to provide requested submittal documents may adversely affect a respondent's score. If the evaluation committee is unable to determine qualifications due to lack of documentation provided by the respondent, the respondent will receive few or no points for the respective evaluation criterion. If necessary, during step one and/or two, the city may Request a formal presentation of the submittal to the evaluation committee. Page 4 of 12. Rev. 2 - 08/19/13. Doc#BDPS-FRM-135.