CO-OP Overview - Bridgestone

1 LEARN MORE AT OUT IN YOUR MARKET5455CO-OPCO-OPSelling tires is a team job! When eligible, you are encouraged to take full advantage of our comprehensive cooperative advertising program that will help you reach your potential customers in a more effective and cost-efficient way. OverviewProcess and ReimbursementCo-op Advertising HintsTerms and ConditionsAdvertising, the Law and Restrictions / Disclaimers555660727577 TABLE OF CONTENTSOver viewCO-OP OFFERB ridgestone sells and markets Bridgestone and Firestone tires. To help promote sales, a portion of the costs of advertising performed by authorized dealers will be reimbursed on a cooperative basis provided there are sufficient accruals and the advertising complies with CO-OP effectively advertise dealer names and locations where Bridgestone and Firestone products can be maintain standards of advertising which are in the best interest of all dealers of Bridgestone Americas Tire Operations, equitably share the cost of MORE AT OUT IN YOUR MARKET5657CO-OPProcess and ReimbursementAuthorized Bridgestone dealers who are in good standing will accrue a percentage of net purchases for eligible Bridgestone and/or Firestone products* if all conditions are met.

2 Net invoices reflect gross purchases of Bridgestone and/or Firestone radial passenger and light truck tires less the following: 1) All tire returns2) Sales policy and claim adjustment credits 3) National Fleet, National Accounts or Government credits 4) All taxes5) Freight and/or handling charges 6) Freight allowances7) CO-OP accruals will not be reduced by any volume bonus accrual/paymentUTILIZATION OF ACCRUALSA. Bridgestone accruals may be used to advertise Bridgestone and Firestone products or its Associate products in conjunction with other Bridgestone and Firestone brand passenger and light truck Exclusive Bridgestone Associate Brand advertising is not eligible for CO-OP reimbursement. Bridgestone and/or Firestone logo must be included in advertising containing Bridgestone Associate Brands. Bridgestone Associate Brands must not exceed 50% of the advertised Bridgestone and Firestone product space.* CO-OP accruals do NOT apply to Bridgestone or Firestone commercial light truck tires and cannot be used to reimburse for advertising related to such tires.

3 Please see your Bridgestone sales representative for CO-OP accrual percentage ACCRUED JanuaryFebruary MarchAprilMayJuneJulyAugustSeptemberOcto berNovemberDecemberCLAIM BY OR EXPIRESO ctober 25thNovember 25thDecember 25thJanuary 25thFebruary 25thMarch 25thApril 25thMay 25thJune 25thJuly 25thAugust 25thSeptember 25thACCRUAL TIMETABLEACCRUAL PERIODF unds are accrued monthly and are on a nine-month rolling period. Funds must be claimed within nine months of earning to prevent expiration. Once funds expire, they are no longer available for : Funds ACCRUED in January must be CLAIMED by October 25th of the same year or they will MORE AT OUT IN YOUR MARKET5859CO-OPCLAIM SUBMISSIONAll CO-OP claims and proper supporting documentation must be submitted and received by D M Services within 90 days after the date of insertion (date of advertising). Electronic claim forms are available at and can be submitted via email to You can submit claims via mail to: D M Services PO Box 980 Millerton, NY 12546 P: 800-633-8385 F: 518-789-9316 Email: February 4th advertising must be received by our audit service before May 4th of the same year or it will be subject to OF ADVERTISING JanuaryFebruary MarchAprilMayJuneJulyAugustSeptemberOcto berNovemberDecemberMUST BE RECEIVED BYAprilMayJuneJulyAugustSeptemberOctober NovemberDecemberJanuaryFebruaryMarchCLAI M SUBMISSION TABLEPRIOR APPROVAL PROCESS Help us help you meet your advertising deadlines by allowing enough time for your ad to be reviewed for CO-OP compliance.

4 Prior approval of your advertising will ensure that you receive the maximum CO-OP reimbursement for which your ad qualifies once you are ready to claim your advertising through prior approval process is solely for the purpose of evaluating compliance with this CO-OP policy. Dealer acknowledges that prior approval does not in any way constitute, and Bridgestone expressly disclaims, that a review or representation that the ad(s) complies with any applicable laws, rules or note that when submitting an ad for pre-approval, you must allow D M Services one to two business days for a response to your request. Due to evolving marketing guidelines and updated tire information, it is important that previously approved ads receive renewed approval on a regular PRIOR APPROVAL PROCESS IS AS FOLLOWS:Submit media ad to D M Services for approval prior to placement of ad to ensure ad meets the guidelines set forth in this CO-OP policy and will be eligible for CO-OP reimbursement. When advertising in color, please submit ad in color to ensure proper logo note that when submitting an ad for pre-approval, you must allow D M Services one to two business days for a response to your pre-approval request regardless of advertising deadlines.

5 Your cooperation is : 518-789-9316 Emailed: For questions regarding the status of a prior approval, call 1-800-633-8385. Reimbursement rates and approvals are always given in writing. Please note that in an effort to assist you with your advertising needs, we also offer help with your advertising at no charge. Please contact our Retail Marketing Support team for help at 1-800-792-8807 or APPROVALS CAN BE:NEED ADVERTISING HELP?LEARN MORE AT OUT IN YOUR MARKET6061CO-OPAD DESIGNBe sure to have all ads pre-approved before committing to the advertising. RADIO AND TELEVISION ADS:30-second spot requires at least two mentions of logo/name ( Bridgestone and/or Firestone) and/or spot requires at least three mentions of logo/name ( Bridgestone and/or Firestone) and/or product. 100% reimbursement requires exclusive Bridgestone and/or Firestone ADS:Print ads must include logo. (Newspaper, Direct Mail, Flyers, Billboards, Yellow Pages, etc.)Be sure to use the logo correctly.

6 If the ad will be in black and white only, use the solid black or solid white versions of the ALL ADS:When advertising a warranty or offer, be sure to include the complete disclaimers for mileage warranties, Buy and Try Guarantee, and No interest if paid in full within 6 months* credit card SUBMISSIONR eminder: All advertising needs to be submitted within 90 days from date of advertising. RADIO AND TELEVISION ADS:Original invoice, run schedule, and signed and notarized script with run and billing information ADS:Original invoice and full-page tearsheet with name and date of publication clearly PAGES ADS:Full-page tearsheet, invoice or monthly phone bill, and confirmation statement or contract from Yellow Pages ADS:Monthly invoice, contract from billboard company, and photograph of completed billboard in Advertising HintsLook for these pre-approved templates on AND OTHER DISCLAIMERS Mileage Warranty and Buy & Try Guarantee Disclaimer: Certain limitations and restrictions apply.

7 See warranty manual for details. Indy 500 Tire: You must include this disclaimer in all ads featuring the Firestone Firehawk Indy 500 tire and Firehawk Wide Oval Indy 500. Trademarks of Brickyard Trademarks, Inc. are used with permission. YELLOW PAGES LOGOSWhen displaying both logos, Bridgestone must always come first or be on top. For black and white Yellow Pages ads, logo must be in solid black. For color Yellow Pages ads, logo should be in color LOGOOn March 30, 2011, Bridgestone Americas unveiled a new logo. Be sure you are using the current logo as indicated below. Logos can be found at or in the media section, or Please refer to the logo guidelines section beginning on page 40 to see proper usage of the MORE AT OUT IN YOUR MARKET6263CO-OPThe following pages explain how you will be reimbursed for your marketing efforts. Please use the chart below to make notes on what you think will be most effective for your campaign, and get started today to utilize what you ve learned from the Marketing Mix worksheets on page 19 ReimbursementDate SubmittedExpected ReimbursementTotal InvestmentPre-Approval Submit DateMarketing Mix TacticCO-OP SUBMISSION LOGGENERAL ADVERTISING REQUIREMENTS FOR ALL MEDIAAll ads and commercials, except radio, must contain the Bridgestone and/or Firestone logo.

8 All advertising must represent Bridgestone , Firestone and its Associate Brands in a professional claims of safety, superiority or excellence can be made, directly or indirectly, in reference to Bridgestone , Firestone or its Associate Brand warranty advertised ( Bridgestone , Firestone, Associate or dealer) must specify who is offering the warranty and comply with the conditions as set forth in this policy. (See warranty/disclaimer.)When advertising a price, a size and tread design must correspond to that price. Associate Brands may not be advertised as Bridgestone or Firestone products. EXAMPLE: Bridgestone Fuzion, Firestone Dayton, etc. The Bridgestone or Firestone logo(s) may not be used with Associate Brand tires. Ads that include Nitrogen performance claims are not eligible for CO-OP and will be reimbursement amount for production charges including agency or talent fees is $5,000 a year total for all media. Fees calculated on a rolling 12-month cannot contain offers for used or recapped will be denied if proper disclaimers are not reflected in all Bridgestone and/or Firestone and Associate Brand MORE AT OUT IN YOUR MARKET6465CO-OPAD TYPEREIMBURSEMENT RATEREQUIREMENTSDOCUMENTATIONB illboardBirthday ConnectionsBus Shelters/Mall BoardsDirect MailDiscount Cards Electronic Reader BoardInsertLoyal RewardsMagazineMovie Screen/TransitMoving TargetsNewspaper Permanent Non- Magnetic DecalsVehicle Truck Wrap100% BATO/BSCA Entirenet supplied templates cannot be altered No competitor product or logos Bulk rate and/or standard mail Bridgestone /Firestone logo must be equal to or no smaller than 75% of dealer logo Warranties and conditions are disclaimed correctly (see warranty pages 77 79) The purchase of direct mail customer list not eligibleNOTE.

9 Associate Brand (including Dayton) ads must also contain Bridgestone and/or Firestone product and logo Original invoice and prior approval, when applicable, or electronic invoice, plus: Newspaper: FULL PAGE original, scanned or electronic tearsheet with name and date of publication Direct Mail Insert: Sample and postage receipts (if applicable) Magazine: Full page tearsheet with name and date of publication Billboard/Transit/Movie: Photo of ad in place and copy of contract Moving Targets, Birthday Connections and Loyal Rewards: Invoice only Wraps and Decals: Invoice and photograph of vehicle with wrap or permanent non-magnetic decal displayed50%Same guidelines as 100% reimbursement (shown above), except for: Bridgestone and/or Firestone must have equal mentions with competitorsProrated Reimbursement (based on BATO percentage)Same guidelines as 100% reimbursement (shown above), except for: Bridgestone and/or Firestone has less than equal mentions with competitorsPRINT MEDIATELEPHONE ON-HOLD & CALL HANDLINGAD TYPEREIMBURSEMENT RATEREQUIREMENTSDOCUMENTATIONS pectrio on-hold & call handling100%Using Bridgestone supplied program: Program 1 (8 segments: 4 BATO, 4 custom, no competitive) Completed order and copy of custom and competitive scripts (if applicable)80%Using Bridgestone supplied program: Program 2 (8 segments.)

10 3 BATO, 4 custom, 1 competitive)SERVICE COMPANY CONTACTC alendars Teldon 888-983-5366 Credit Card Machine Elavon 866-534-7542 ASA/Cornerstone Kristin Schopf 615-937-3733 Digital Menu Boards Spectrio 800-322-5135and Bridgestone TV Email Marketing Program eNGAGE 800-792-8807 Inflatables - Rentals Bridgestone Marketing ASM or Search Engine Marketing ReachLocal 214-294-0434 (Geo-Targeted) Media Services RSN Bridgestone Social Solution Optimize Social Media 855-676-1212 Showroom Displays Niven 800-447-4575 Telephone On-Hold Services & Spectrio 800-322-5135 Call Handling Wearables Staples US and Canada 866-313-5157 ext. 1 Website Development Program TCS Technologies 888-449-8473 ARI 877-805-0803 Net Driven 877-860-2005 ext. 223 Yellow Pages Trade Name Listing DAC Group 800-532-3565 EVENT SCHEDULING:BIGFOOT Penny Lopez 314-731-8112 ext. 113 Event Trailers Sales Manager to requestMotorsports IndyCar Display Dana Nickerson 615-937-3419CO-OP APPROVED VENDOR CONTACT LISTREIMBURSEMENT RATESINFLATABLES RENTAL PROGRAMAD TYPEREIMBURSEMENT RATEREQUIREMENTSDOCUMENTATION100% Contact your area sales representative or to book/rent an inflatable.