Coffee - University of Michigan Press

1 Coffee1 UNIT1 Building Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 DiscussDiscuss these questions with a small Do you drink Coffee ? If so, how often? What kinds of Coffee drinks doyou like? Coffee shops popular where you live? What kinds of people gothere? What are some reasons a person would drink Coffee in a coffeeshop instead of at home?3. Name some countries that produce a lot of Coffee . (Check youranswers on page 21). Which countries do you think import a lot ofcoffee? What do you know about how Coffee is grown? reading 1: Cross-Cultural Communication Pre- reading ActivitiesSkimming and ScanningAs a student, you will be assigned a lot of reading . Sometimes it is important to readslowly and carefully. Other times, you are just trying to find specific and scanning are skills that will help you with both of these types skimmeans to run your eyes over a text very quickly.

2 Read the title so that youknow what the reading is about. Read the first few sentences of each paragraph toget the main ideas. Quickly read the conclusion. You will also get an impression ofhow long the reading is and how difficult it will be. You might think it will take more time to first skim and then go back to thebeginning to read carefully. But actually, skimming will saveyou time because youwill read more easily and remember of the time, you would not skim a novel. But try skimming your academicreading, as well as newspaper and magazine articles and websites. You will alsopractice skimming in almost every reading in this scanmeans to look just for specific information. When you look for a definition in adictionary, you are scanning. You are looking for only one entry. You find it as quickly asyou can, and you read only that you scan, think first about what kind of answer you are looking for.

3 Areyou looking for someone s name? Then look for two words with capital letters(Mohandas Gandhi). Are you looking for a date? Then look for four numberstogether (1876).2 Building Academic reading skills , Book 1 Building Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 PracticePractice what you learned about skimming and scanning byanswering the Would you skim or scan to find this information? Check ( ) thecorrect box. Then compare your answers with a partner. 31: CoffeeSkimScana. What percentage of the earth s surface is waterb. How many pages the article isc. Whether there are graphs and charts in the articled. Whether there are any direct quotes from specialistse. Who the author of the article isf. Whether the article is humorous or seriousg. What the author s conclusion ish. How many species of wild animals in Europe areendangeredi.

4 What the lowest temperatures are in Antarcticaj. How much the average apartment costs in with a partner. For each item that you would scan, discuss whatthe answer would look Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 VocabularyWork alone or with a partner. Cross out the words that do NOT have asimilar meaning to the first word or expression. Cross out one or twowords for each item. Use a dictionary if necessary. One has been donefor you as an Academic reading skills , Book shopfarmcaf espresso bar1. in a foreign country2. beverage3. grow4. consumer5. respond6. survey7. attitude8. preferlocaloverseasabroaddrinksnackmeali ncreaseexpandagreebuyersellershopperprod ucereplyanswerpollexpressionstatementopi nionfeelingappearancedisagree withwould rather like betterBuilding Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 PredictWork with a partner.

5 Look at the title of the reading (page 6). A multi-national Coffee chain is a company with its stores in differentcountries. What multi-national Coffee chains do you know? What doyou think the reading will be about?SkimSkim the reading quickly. Then circle the answer option that appliesto The reading will be easy / medium / difficultfor me to arefour / five / need to / don t need tolook at the these answers to the questions in the reading as quickly as youcan. Raise your hand to show your instructor when you have will check your answers When did Starbucks open its first store? many people took the survey? many different countries did they come from? country is called a major producer of Coffee ? _____51: CoffeeBuilding Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 ReadRead the excerpt from a textbook.

6 For this reading , do not use adictionary. Underline any words that you do not Toward Multi-National Coffee Chains1In past decades, Europe was known for its small local caf s andespresso bars. In Asia, tea was the preferred drink, and most Americanshad a cheap cup of Coffee at a restaurant or drank instant Coffee athome. 2At the end of the 20thcentury, however, that began to American company Starbucks, which opened its first store in 1971,began to expand rapidly in the 1990s, both in the and overseas. Asof 2008, Starbucks had nearly 16,000 stores in 44 countries. At thesame time, Coffee itself became a more popular , while large multi-national Coffee chains sell their drinksall over the world, people feel differently about them in different coun-tries. A recent survey of 5,806 people in different countries about theirattitudes toward large Coffee companies showed some surprisingresults.

7 In total, 76% of respondents agreed with the statement largemulti-national Coffee chains are good because they expand choices forconsumers. This means, of course, that a little more than a quarter ofthe respondents disagreed with the 1 shows the responses by country. The highest percentageof people agreeing with the statement, 94%, comes from Brazil acountry that is a major producer of Coffee . In contrast, only 67% ofrespondents from the , a country that does not produce much cof-fee, felt multi-national Coffee chains expand choices for consumers,and the percentage was even lower in Australia, where fewer thantwo-thirds of respondents agreed with the statement. 6 Building Academic reading skills , Book 1 Building Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 5A second survey question asked about the quality of Coffee frominternational chains as compared to local Coffee shops; 74% ofrespondents from Morocco thought that Coffee from chains was ofhigher quality than that from local shops (Figure 2).

8 In Hong Kong,half of the respondents preferred Coffee from chains, and half of thempreferred Coffee from independent shops. In the , however, only14% of respondents thought Coffee from multi-national chains wasof higher quality, and in Australia the figure was even lower (a littleless than 11%).71: Agree76%73%78%94%81%74%73%67%84%60%Figur e 1Do you agree that large multi-national Coffee chains are good because they expandchoices for consumers?Source: 2Do you agree that Coffee from large international chains is of better quality thancoffee from small independent shops?Source: SynovateBuilding Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 Post- reading ActivitiesMain IdeasCircle the answer that best expresses the main ideas of the What is the main idea of the reading ? tastes different in different People in different countries have different opinions about Coffee is becoming more popular in countries around the ____ of the people surveyed approved of multi-national Coffee Mostb.

9 Somec. FewWrite your answer to the question. Then explain it in your own wordsto a does this statement mean? Large multi-national Coffee chains are good because they expandchoices for Academic reading skills , Book 1 Building Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 VocabularyUse your dictionary, check with a partner, or ask your teacher for themeaning the words that you underlined. Read the sentences in thereading again. Which underlined words are important to understand-ing the text? List _____ _____ _____ _____Read the textbook reading again. Then continue with the exercisesthat the answer to the questions about the 2008, how many stores did Starbucks have? _____ three countries had the highest number of survey respondentswho agreed with the statement Large multi-national Coffee chains are goodbecause they expand choices for consumers?

10 _____ _____ four countries had the lowest number of survey respondentswho agreed with that statement?_____ _____ _____4. According to Figure 2, people in the have attitudes most similarto people in which country? _____91: CoffeeBuilding Academic reading skills , Book 1 Dorothy Zemach Michigan ELT, 2009 reading skills : Skimming and ScanningDiscuss these questions with a partner or small How did you answer the Skimquestions on page 5? Do you thinkyour answers were accurate? your answers to the Scanquestions on page 5. Were all of youranswers correct?Understanding the TextCircle the best What is the purpose of Paragraph 1?a. To tell a short story about explain the purpose of the give a little history about the subject2. Which phrase shows you the purpose of Paragraph 1? past was the preferred is the purpose of Paragraph 2?