COMNAVCRUITCOMINST 1130.8K NAVY RECRUITING …

1 UNCLASSIFIED. Commander, Navy RECRUITING Command COMNAVCRUITCOMINST NAVY RECRUITING MANUAL- enlisted . VOLUMES I - V. Prepared for: COMNAVCRUITCOM Staff and Personnel Commander, Navy RECRUITING Command Point-of-Contact: Policy and Programs Division (N35). 5722 Integrity Drive Millington, TN 38054. Telephone/DSN: 882-9465. Telephone/Commercial: (901) 874-9465. Distribution limited to Department of the Navy, Navy RECRUITING Command personnel and authorized representatives. Additional copies of this document can be obtained from COMNAVCRUITCOM (N35). Prepared by: Policy and Programs Division Operations Department Navy RECRUITING Command UNCLASSIFIED. 1. COMNAVCRUITCOMINST JULY 2016.

2 TABLE OF CONTENTS. TABLE OF CONTENTS .. 2. NAVIGATING THIS MANUAL USING ADOBE READER .. 13. LIST OF REVISIONS/CHANGES .. 14. VOLUME I - RECRUITING OPERATIONS .. 15. CHAPTER 1 CHANGES, RECRUITER ASSISTANCE, ETHICS, CONDUCT AND 17. SECTION 1 CHANGES TO COMNAVCRUITCOMINST AND DISTRIBUTION .. 17. 010101. COMNAVCRUITCOMINST RECOMMENDED CHANGES.. 17. 010102. AUTHORITY FOR ISSUANCE.. 17. 010103. DISTRIBUTION.. 17. EXHIBIT 010101. RECOMMENDED CHANGE SUBMISSION DOCUMENT .. 18. SECTION 2 ASSISTANCE TO RECRUITERS .. 20. 010201. RECRUIT PUBLIC AFFAIRS OFFICE .. 20. 010202. INTERPRETATIONS OF CONTENT .. 20. 010203. RECRUIT RECORD .. 20. SECTION 3 PUNITIVE APPLICATIONS OF COMNAVCRUITCOMINST .

3 22. 010301. CONTENT.. 22. 010302. AUTHORITY OF MANUAL.. 22. 010303. FRAUDULENT ENLISTMENT.. 22. SECTION 4 MILITARY CONDUCT ON RECRUITING DUTY .. 23. 010401. PURPOSE .. 23. 010402. ACCEPTANCE FOR ENLISTMENT OR REENLISTMENT .. 23. 010403. RECRUITER AWARENESS .. 23. 010404. RECRUITING ETHICS .. 23. 010405. SCREENING OF APPLICANTS .. 25. 010406. CONCEALING APPLICANT INFORMATION .. 25. 010407. NON-SOLICITATION OF CERTAIN INDIVIDUALS .. 26. 010408. SAFEGUARDING APPLICATION INFORMATION .. 26. 010409. SENDING RECRUITMENT INFORMATION OR MATERIAL TO A FOREIGN COUNTRY .. 27. 010410. UNIFORMS .. 27. 010411. HOURS OF OPERATION, NAVY RECRUITING COMMAND .. 27. 010412. INSPECTIONS .. 28.

4 SECTION 5 OPERATIONS .. 29. 010501. PURPOSE .. 29. 010502. CONDUCT WITH APPLICANTS .. 29. 010503. NAVCRUITSTA SECURITY .. 29. 010504. COMPUTERS .. 30. 010505. PRIVACY ACT/FREEDOM OF INFORMATION ACT (PA/FOIA) .. 30. 010506. COLLECTION OF PERSONAL INFORMATION FROM INDIVIDUALS .. 31. 010507. INSTRUCTIONS, PUBLICATIONS, AND REPORTS .. 31. 010508. VEHICLES .. 32. SECTION 6 THE RECRUITING PROCESS .. 33. 010601. PURPOSE .. 33. 010602. SUMMARY .. 33. CHAPTER 2 AUTOMATED PROSPECT RECORD RECRUITING 35. SECTION 1 RECRUITING TOOLS (Web RTools) .. 35. 020101. PURPOSE .. 35. 020102. APPLICATION .. 35. 020103. APPLICANT RECORDS FILES .. 35. 020104. MARKET SEGMENTS .. 35. 020105. OPERATION OF THE SYSTEM.

5 36. 020106. LOADING THE WORKING TICKLER .. 36. 020107. QUALIFIED BUT NOT enlisted (QNE) .. 37. 020108. DEP TRACKING .. 37. 020109. LOCAL EFFECTIVE ACCESSION DELIVERY SYSTEM (LEADS).. 37. 2. COMNAVCRUITCOMINST JULY 2016. 020110. PURGING THE SYSTEM.. 37. 020111. UPDATING THE SYSTEM.. 37. 020112. SOURCE CODES .. 37. 020113. APPLICANT RECORD RETENTION.. 38. 020114. BLUEPRINTING .. 38. 020115. BASIC APPLICANT INFORMATION.. 39. 020116. EDUCATION .. 39. 020117. EMPLOYMENT.. 39. 020118. TEST .. 40. 020119. BLUEPRINT.. 40. 020120. REMARKS.. 40. 020121. SALES ACTIVITY.. 40. 020122. MARKET STATUS.. 40. 020123. ADDITIONAL.. 40. 020124. OTHER TABS.. 41. 020125. LEADING PETTY OFFICER/LEADING CHIEF PETTY OFFICER.

6 41. 020126. WEB RTOOLS DAILY PRODUCTION REVIEW (DPR) .. 41. SECTION 2 COMNAVCRUITCOM INTEGRATED RECRUITING INFORMATION MANAGEMENT SYSTEM. (CIRIMS) WEB .. 43. 020201. PURPOSE .. 43. 020202. ACCESSING CIRIMS WEB .. 43. 020203. MAIN CIRIMS MENU.. 43. 020204. HOME GROUP .. 43. 020205. MODULE GROUP.. 44. 020206. UTILITIES GROUP.. 44. 020207. SEARCH GROUP .. 44. 020208. APPLICATION.. 44. 020209. APPLICANT RECORDS FILES.. 44. 020210. STATUS AND MARKET SEGMENTS .. 44. 020211. OPERATION OF THE SYSTEM.. 45. 020212. SCHEDULING PROSPECTING ACTIVITY .. 45. 020213. UPDATING THE SYSTEM.. 46. 020214. SOURCE CODES.. 46. 020215. APPLICANT RECORD RETENTION.. 46. 020216. BLUEPRINTING .. 46.

7 020217. BASIC APPLICANT INFORMATION ON THE CONTACT (LEAD) .. 47. 020218. EDUCATION.. 47. 020219. EMPLOYMENT.. 47. 020220. TEST.. 47. 020221. BLUEPRINT.. 47. 020222. ACTIONS.. 47. 020223. OTHER TABS.. 47. CHAPTER 3 MARKET ANALYSIS - ACTIVE 49. SECTION 1 STANDARDIZED TERRITORY EVALUATION AND ANALYSIS FOR MARKETING. (STEAM) TECHNIQUE .. 49. 030101. INTRODUCTION.. 49. 030102. STANDARDIZED TERRITORY EVALUATION AND ANALYSIS FOR MANAGEMENT (STEAM) .. 49. 030103. STEAM REPORTS .. 50. 030104. NAVCRUITDIST STEAM RESPONSIBILITIES .. 50. 030105. MARKETING ENVIRONMENT.. 51. 030106. THE MARKET .. 51. 030107. MARKET SHARE .. 52. 030108. RECRUITER PRODUCTIVITY.. 52. 030109. STATION SIZE.

8 53. 030110. RECRUITER ASSIGNMENT FACTOR (RAF) .. 54. 030111. STEAM UPDATES.. 55. 030112. LOCATING VARIOUS MARKETS.. 55. 030113. ZIP CODE ANALYSIS.. 55. SECTION 2 STATION MARKET ANALYSIS AND REVIEW TECHNIQUE (SMART) .. 56. 030201. INTRODUCTION .. 56. 030202. ASVAB STUDENT TESTING PROGRAM (STP) SCORE QUERY.. 58. 030203. LEADS DATA AND ANALYSIS .. 58. 030204. ANALYSIS OF SERVICE ACCESSION DATA USING PIVOT TABLES .. 58. 030205. NAVCRUITSTA LOCATION.. 61. 030206. NAVCRUITSTA NEW CONTRACT OBJECTIVE (NCO) .. 61. 030207. BALANCING NCO.. 61. 030208. GOAL LETTER FUNCTIONS .. 62. 030209. PRIVATE SECTOR COMPETITION .. 62. 3. COMNAVCRUITCOMINST JULY 2016. EXHIBIT 030201. RECRUITER TERRITORY BREAKDOWN.

9 63. SECTION 3 MARKET ANALYSIS - RESERVE COMPONENT (TARGETING THE MARKET) .. 64. 030301. INTRODUCTION.. 64. 030302. MARKETING ENVIRONMENT .. 64. 030303. MARKETING DEFINITIONS .. 64. 030304. MARKET AVAILABLE.. 64. 030305. TARGETING THE MARKET FOR EACH NAVY RESERVE PROGRAM .. 65. 030306. IDENTIFY MARKET AND INFORMATION SOURCE .. 65. 030307. MARKET SOURCE POTENTIAL .. 66. 030308. TERRITORY ANALYSIS .. 66. 030309. PROSPECTING .. 67. 030310. PRODUCTION ANALYSIS REVIEW .. 67. 030311. OTHER FACTORS.. 67. 030312. MARKET ANALYSIS .. 68. 030313. GOALS .. 68. 030314. PROJECTIONS.. 68. CHAPTER 4 69. SECTION 1 MODES OF PROSPECTING .. 69. 040101. PURPOSE .. 69. 040102. TELEPHONE .. 69.

10 040103. REFERRALS .. 70. 040104. ADVERTISING - LOCAL EFFECTIVE ACCESSION AND DELIVERY SYSTEM (LEADS).. 71. 040105. MAIL-OUTS .. 71. 040106. PERSONALLY DEVELOPED CONTACT (PDC) .. 71. 040107. SOCIAL NETWORKING/INTERNET (SN) .. 73. 040108. TIME MANAGEMENT .. 73. 040109. ANALYSIS OF PROSPECTING .. 73. SECTION 2 BLUEPRINTING .. 74. 040201. PURPOSE .. 74. 040202. QUALIFICATIONS .. 74. 040203. AUTHORITY TO BUY .. 74. 040204. SUMMARY .. 74. EXHIBIT 040201. PHONE SCRIPT .. 76. EXHIBIT 040202. PARENTAL PHONE SCRIPT .. 80. SECTION 3 HIGH SCHOOL/COMMUNITY COLLEGE PROGRAM .. 81. 040301. PURPOSE .. 81. 040302. COLLECTING AND ORGANIZING SCHOOL INFORMATION .. 83. 040303. WORKING YOUR SCHOOLS.