Confidential c 2014 ROHM Co.,Ltd. All Rights Reserved

1 C 2014 ROHM Co.,Ltd. All Rights Reserved Confidential 2014 10 9 CEATEC JAPAN 2014 Company Profile Electrification Consulting Mission: e-mobility e-mobility FTO 2005 i-MiEV 2010 EV 2013 4 EV EV 80% ! 2014 6 (EV /kwh Wh/kg)

2 (EV ( 4 5 6 7 2015 2017 FCV 2015 V2H 2014 2025 2015 2005 2025 2015 2005 2025 2015 2005 2025 2015 2005 2025 2015 2005 2025 2015 2005 2025 2015 2005 1 2 3 4 V2H 5 FCV 6 7 2 3 *1 2015 2017 V2H FCV Tipping Point *1: EV PHV 2009 2010 2011 2012 2013 14 i-MiEV LEAF Tesla Model S Outlander PHEV EV eQ EV PHV PHV MINICAB MiEV BMW i3 VW e-up VW e- B-Class EV/PHEV EV 2012 EV 2013 2014 PHV 2012 1 2 EV PHV ZEV2018MY ZEV #1: #2: # : #.))

3 LA ZEV ZEV 2018MY 2025MY 2009MY 2017MY ZEV ZEV ZEV 2018MY 2012 (CARB) 2018MY ZEV ZEV ( 6 ) (4,500 ) EV/FCV/PHV EV 75 EV ZEV 2013 ZEV 280 ZEV Model Year 2018 2019 2020 2021 2022 2023 2024 2025 and subsequent ZEV 2018MY ZEV EV/PHV/FCV 1 PHV EV 2 3 ZEV HEV 4 5 Tesla Model S Tesla Kurt Kelty 5.

4 000 50 EV 2014 Early Majority Late Majority Laggards Early Adopter Innovators (Chasm); Early Adopter Early Majority ZEV2018 2 Nissan : LEAF Mistubishi Motors : i-MiEV Mitsubishi Motors: Outlander PHEV Honda :Fit EV Toyota: PRIUS Honda: Fit Hybrid Toyota: AQUA IoT V2H V2H V2V Communications V2H V2H EV PV EV ON/OFF/ON/OFF V2H +

5 ( ) ( ) EV/PHV AC200V BMS/EV-ECU V2H V2H Vehicle-to-Vehicle Communications NHTSA V2V NHTSA Google 2010 2014 5 100 360 a 64 HDL-64e b 32 Tech-On!

6 Urbanization -1 Urbanization -2 UN World Urbanization Prospects V2H EV/PHEV 2010 1 2806 2060 8674 32% 21 1 2 3 4 5