Contents

1 ContentsContentsdiscussiontextslanguage workskillscase studyunit 1 brands page 6 Talk about your favourite brandsListening: An interview with a brand managerReading: Building luxury brands Financial TimesWords that go with brand, product and marketPresent simple and present continuousTaking part in meetingsHudson Corporation: Decide how a luggage manufacturer can protect its brandWriting: e-mailunit 2 travel page 14 Talk about your travel experiencesListening: An interview with a sales director of a hotel chainReading: What business travellers want Financial TimesBritish and American travel wordsTalking about the futureTelephoning: making arrangementsBusiness Travel Services: Retain a travel agent s key clientWriting: e-mailunit 3 change page 22 Discuss attitudes to change in general and at workReading: Mercedes, shining star Financial TimesListening: An interview with a management consultantWords for describing changePast simple and present perfectManaging meetingsAcquiring Asia Entertainmenet: Solve the problems arising from a recent mergerWriting: action minutesworking across cultures 1 socialisingpage 30revision unit Apage 32unit 4 organisation page 36 Talk about status within an organisationReading: A successful organisation Financial TimesListening: An interview with a management consultantWords and expressions to describe company structureNoun combinationsSocialising: introductions and networkingInStep s relocation: Decide on the relocation site of a shoe manufacturerWriting: e-mailunit 5 advertising page 44 Discuss authentic advertisementsReading: A new kind of campaign Financial TimesListening.

2 An interview with a marketing communications executiveWords and expressions for talking about advertisingArticlesStarting and structuring a presentationAlpha Advertising: Develop an advertising campaignWriting: summaryunit 6 money page 52Do a quiz and discuss attitudes to moneyListening: An interview with an investment directorReading: An inspirational story Sunday TimesWords and expressions for talking about financeDescribing trendsDealing with figuresMake your pitch: Present a new idea to investorsWriting: e-mailworking across cultures2 international meetingspage 60revision unit b page 62unit 7 cultures page 66 Discuss the importance of cultural awareness in businessListening: An interview with the manager of a cultural training centreReading: Culture shock Finance WeekIdioms for talking about business relationshipsAdvice, obligation and necessitySocial EnglishBusiness culture briefing: Prepare a talk on business cultureWriting: reportunit 8 human resources page 74 Talk about job interviewsReading: Women at work Thanh Nien NewsListening: An interview with an international recruitment specialistExpressions for talking about job applications-ing forms and infinitivesGetting information on the telephoneFast Fitness: Find a new manager for a health club chainWriting: letterunit 9 international markets page 82 Discuss the development of international marketsReading: Trade between China and the US China Daily, ReutersListening: An interview with an expert on negotiatingWords and expressions for talking about free tradeConditionsNegotiatingPampas Leather Company: Negotiate a deal on leather goodsWriting: e-mailworking across cultures 3 doing business internationallypage 90revision unit cpage 92unit 10 ethics page 96 Discuss questions of ethics at workReading.

3 The ethics of r sum writing Business WeekListening: An interview with the director of an environmental organisationWords to describe illegal activity or unethical behaviourNarrative tensesConsidering optionsPrinciples or profit?: Debate some ethical dilemmas facing a drugs companyWriting: reportunit 11 leadership page 104 Discuss the qualities of good leadershipListening: An interview with the managing director of an executive recruitment companyReading: Leading L Or al Financial TimesWords to describe characterRelative clausesPresentingLina Sports: Decide on the best leader for a troubled sportswear manufacturerWriting: e-mailunit 12 competition page 112Do a quiz on how competitive you areReading: Head to head competition Financial TimesListening: An interview with a manager from the Competition CommissionIdioms from sport to describe competitionPassivesNegotiatingFashion House: Negotiate new contracts with suppliersWriting.

4 E-mailworking across cultures4 Communication stylespage 120revision unit dpage 122writing file page 124grammar reference page 144social-cultural game page 132audio scripts page 150activity file page 134 Glossary page 164