Delivering value through our data‑driven approach.

1 Kindred Group plc Annual report and Accounts 2020 Delivering value through our data driven approach. Kindred Group plc Annual report and Accounts 2020 Kindred Group plcLevel 6, The Centre Tigne Point, Sliema TPO 0001, : +356 2133 3532 Company No: C39017. Registered in officec/o Camilleri Preziosi, Level 2, Valletta Buildings South Street, Valletta VLT 1103, 1-318/03/2021 12:2318/03/2021 12:23 This document is the English original. In the event of any discrepancy between the SVMKMREP )RKPMWL HSGYQIRX ERH XLI 7[IHMWL XVERWPEXMSR XLI )RKPMWL SVMKMREP WLEPP TVIZEMP Data and relationships our keys to successKindred prides itself on being a trusted source of entertainment to nearly 30 million customers worldwide and on contributing positively to society.]

2 Our success is built on offering a truly personal, seamless and sustainable experience to our players and the long-term relationships that flow from this approach. We use data to adapt to market changes; develop new and engaging products; and launch in new territories. Compliance and sustainability have always been core strategic enablers for us, while through operational efficiency and platform excellence, we achieve greater report01 Highlights02 Kindred at a glance04 Chairman s statement05 'LMIJ )\IGYXMZI 3 GIV W VIZMI[07 Business model09 Revenue model10 Customer-centred12 Insights-led14 Growing market16 Key performance indicators18 7 YWXEMREFMPMX] EX /MRHVIH24 7 TSVXW FIXXMRK MRXIKVMX]

3 EX /MRHVIH25 Risk and risk management26 Principal risks and uncertainties28 Financial review31 Kindred as an investmentGovernance33 Introduction to governance34 Board of Directors36 Executive Committee38 Corporate governance statement41 Audit Committee report42 Nomination Committee report43 General legal environment46 7 LEVIW ERH WLEVI GETMXEP49 Remuneration Committee report53 Directors reportFinancial statements55 Independent auditor s report61 Consolidated income statement61 Consolidated statement of comprehensive income62 Consolidated balance sheet63 Consolidated statement SJ GLERKIW MR IUYMX]

4 64 'SRWSPMHEXIH GEWL S[ WXEXIQIRX65 Notes to the consolidated RERGMEP WXEXIQIRXWO ther information91 Annual General Meeting92 (I RMXMSRWKeep up to date online Group plc Annual report and Accounts 202001 Strategic reportGovernanceFinancial statementsOther informationOur brandsHighlightsGross winnings revenue GBP1, +24%Betting duties +1 3%Marketing expenditure +1 14%Profit before tax +1 8 8% Earnings per share GBP +191%Free cash flow per share1 GBP +451%Strategic and TUJWFYNTSFQ MNLMQNLMYX 'SRXMRYIH SYV 97 I\TERWMSR with sportsbook launched in Indiana.)]

5 Launched the Pay N Play TVSHYGX 3 XXS /EWMRS The Kindred platform handled more than 60 million transactions MR E WMRKPI HE] HYVMRK (IGIQFIV 2020 (across all products).Financial summary Achieved all-time highs in +VSWW [MRRMRKW VIZIRYI )&-8(% and earnings per share for the RERGMEP ]IEV XLEROW XS SYV WGEPEFPI FYWMRIWW QSHIP continued focus on cost control ERH KVS[XL MR EGXMZI GYWXSQIVW 7 JXUTSXNGQJ GZXNSJXX MNLMQNLMYX %GLMIZIH EYHMX GIVXM GEXMSRW EGVSWW EPP PMGIRWIH EGXMZMXMIW EW VIUYMVIH F] XLI PMGIRGI XIVQW [MXL RS JEMPYVIW MR GSQTPMERGI RSXIH 8 SKIXLIV [MXL >EJX] -RXIPPMKIRGI developed an app to help players monitor their gambling behaviour MR VIEP XMQI Improved our CDP (Carbon Disclosure Project))

6 Score JVSQ & XS & MR 7 JXUTSXNGQJ LFRGQNSL MNLMQNLMYX Reiterated the ambition that zero TIV GIRX SJ SYV VIZIRYI MW HIVMZIH JVSQ LEVQJYP KEQFPMRK F] 6 IEH QSVI SR XLMW SR TEKI 0 EYRGLIH 47 )(7 4PE]IV 7 EJIX] )EVP] (IXIGXMSR 7]WXIQ FEWIH SR XLI MRXIVREXMSREP diagnostic manual for mental LIEPXL (71 6 IJIV XS RSXI SR TEKIW ERH JSV XLI VIGSRGMPMEXMSR SJ XLI +VSYT W EPXIVREXMZI TIVJSVQERGI QIEWYVIW XS XLI QSWX HMVIGXP] GSQTEVEFPI QIEWYVIW VITSVXIH MR EGGSVHERGI [MXL -*67 at a glanceOver the last 20 years, Kindred has brought together some of Europe s most successful online gambling brands forming one of the largest online gambling companies in the world.)

7 We have business operations in Europe, Australia and the USA, offering nearly 30 million customers a great form of entertainment in a safe, fair and sustainable environment. Based on online revenues, Kindred is now the world s fourth-largest online macro trends IJ SNSL TZW KZYZWJThe online gambling industry is part of the wider transformation of digital IRXIVXEMRQIRX GVIEXMRK E QSVI EGGIWWMFPI ERH XEMPSVIH GYWXSQIV experience. The digitalisation of WSGMIXMIW WLMJXMRK GSRWYQIV FILEZMSYV JVSQ S MRI XS SRPMRI XSKIXLIV [MXL PSGEP market regulation across Europe and the 97% MW STIRMRK YT RI[ STTSVXYRMXMIW for operators who have the ability to GETMXEPMWI SR ERH EHETX XS XLIWI XVIRHW A growing industry under transformationThe online gambling industry emerged MR XLI QMH W [LIR VIXEMP WTSVXW betting and casino games became EZEMPEFPI SR GSQTYXIVW ERH XSHE] XLI online gambling market is estimated XS FI 1 per cent of the total global gambling market.]]

8 Even after almost ]IEVW XLI WLMJX JVSQ S MRI XS SRPMRI can be considered as being in its early HE]W [MXL XLI SRPMRI MRHYWXV] KVS[MRK EX ER ERRYEP TEGI SJ ETTVS\MQEXIP] TIV GIRX [LMPI KVS[XL MR XLI S MRI MRHYWXV] MW FVSEHP] EX Locally regulated markets JSYRHEXMSR JSV PSRK XIVQ TVS XEFMPMX]In recent years we have witnessed E QENSV WLMJX EGVSWW )YVSTI MR XIVQW SJ XLI XVERWMXMSR JVSQ HSX GSQ XS HSX GSYRXV] QIERMRK XLEX QEVOIXW EVI EHSTXMRK E PSGEP PMGIRGI W]WXIQ [MXL XLI 2 IXLIVPERHW I\TIGXIH XS FI XLI RI\X QEVOIX XS JSPPS[ MR -RGVIEWIH JSGYW SR GSRXVSP QIGLERMWQW restrictions and tighter regulation have been put in place in an attempt to curb excessive gambling.

9 Operators have adapted to a new market reality and work with stakeholders to ensure that the level of channelisation the share of customers who choose to play with locally licensed operators remains high in a digital environment where the alternative is only ever one click away. 3 ZIV XMQI [I I\TIGX ER MRGVIEWMRK WLEVI SJ /MRHVIH W VIZIRYI ERH TVS X XS GSQI from locally regulated H2GC 1 Jan 2021.(MKMXEPMWEXMSR YRPSGOW RI[ STTSVXYRMXMIW;MXL XLI MRXVSHYGXMSR SJ + QSFMPI W]WXIQW MR XLI 97% ERH )YVSTI gambling will truly become a new form of entertainment for a wider audience.]

10 We will experience gambling in new ways and probably see a new form of KEQM GEXMSR MR WSGMIX] %X XLI WEQI XMQI XIGLRSPSKMGEP HIZIPSTQIRXW GER LIPT QEOI KEQFPMRK WEJIV QSVI WIGYVI and more sustainable than ever before. -RRSZEXMSR MR XIGLRSPSK] QEVOIXMRK ERH data offer huge opportunities to get even closer to our customers and provide world-class digital entertainment. We believe a WYGGIWWJYP FYWMRIWW MW EFSYX JYXYVITVSS RK SYV STIVEXMSRW XS FI IGSRSQMGEPP] WSGMEPP] and environmentally sustainable in the long global reachThe company was founded as Unibet in 1997 on the principle that there is always a better way to operate in the gambling sector to ensure a truly great experience we think of it as Kindred being run F] TPE]IVW JSV TPE]IVW.