Digital Convergence - NCKU

1 Convergence . Digital . VOL 8 NO 5. 2010. Digital Convergence VOL 8 NO 5 2010. Digital Convergence . Crafting the Future Do you own music players, personal computer, TV or car? Do you use emails and mobile for communication? Do you withdraw cash from aTMs? Do you SETLabs Briefings Advisory Board shop online? If the answer is yes, then you are a citizen of the Digital world. Innovations in Digital space have touched our life to an extent where even the Gaurav Rastogi thought of looking back at the Paleolithic era can scare many of us. The invention Associate Vice President, of silicon chip triggered Digital revolution and human race immediately boarded Head - Learning Services the Digital technology bandwagon. Since then there has been no looking back. George Eby Mathew Senior Principal, Futurists predicted a 21st century world where the magic wand of technology Infosys Australia would touch all traditional forms of media, viz.

2 , books, photographs, movies, televisions, music systems, letters and telephones. Just as predicted, a Kochikar V P PhD. plethora of Digital gadgets continue to surface replacing the traditional forms. Associate Vice President, Education & Research Unit Mind boggling technological advances are taking place and futurists are left astounded. Digital technology is evolving rapidly and newer and smarter Raj Joshi devices and applications are rolled out every other day. Managing Director, Infosys Consulting Inc. Emergence of TVs, PCs, internet and mobile phones can be seen as key Rajiv Narvekar PhD milestones of Digital revolution. TV was invented as broadcast medium in 20th Manager, century. The device combined voice capabilities of radio and video capabilities R&D Strategy of cinema. a few years down the line PCs combined data, voice and computing.

3 Software Engineering &. Over the next few years, internet empowered PCs with communication. Mobiles Technology Labs developed as easy-to-carry communication devices that combined telephony, Ranganath M computing, internet and live TV. The trend is indicative of consumer behavior Vice President & that is demanding a single device with multiple functionalities. Chief Risk Officer There is a growing demand for personalized devices and services that combine Subu Goparaju Senior Vice President & Head, voice, video and data to any device, at any time. Enterprises are investing Software Engineering & heavily toward development of such personalized and interactive applications Technology Labs and devices. This demand in turn is triggering industry, network, service and device Convergence . The world of digitally converged devices is witnessing several turnarounds.

4 With the help of innovative technologies new entrants are threatening to end the long term dominance of industry leaders. In the last issue we discussed the importance of innovation and looked at several novel ideas to managing technological innovations. Here we bring you a collection of papers on Digital Convergence . The collection focuses on different challenges that exist in the Digital Convergence arena and the way digitally converged technologies are making a difference in healthcare, manufacturing and media industries. In the spotlight is an interesting paper that focuses on how advertisements can innovatively deliver multi-screen ads to target customers. Let's collaborate and grow in this digitally converged world. Happy reading! Yogesh Dandawate Deputy Editor SETLabs Briefings VOL 8 NO 5. 2010.

5 Trend: : Digital Convergence : What's in it for me? 3. By Akshay Raj Mathur Is it smart to jump into the Digital Convergence bandwagon without doing an analysis of one's business needs? The author suggests a reality check to analyze the players in the Digital Convergence space and understand the interactions between the players. Discussion: Convergence : Impact on Regulatory Policies 11. By Sunil Jose Gregory and Padma Kumar Growing access to content across devices gives rise to critical concerns around security, proprietary rights, local legal implications, etc. A true Convergence in Digital media should also include a Convergence of regulatory policies to the right measure, suggest the authors. Guideline: Device and Network Convergence : Enabling Lean Transformation in 19. Manufacturing Industry By Ajit Mhaiskar, Ashish Agarwal and Shettin Andrews Digital and network Convergence are being adopted by the manufacturing industry rapidly to improve efficiency.

6 Top line growth can be assured if innovative Digital Convergence can help power a manufacturing enterprise's lean transformation efforts. Architecture: Convergence Gateway 31. By Purushotham Mudireddy, Krishna Chaithanya Dhulipala and Sanjoy Paul PhD. Seamless integration of content across devices is what consumers are asking for. The authors feel that a Convergence gateway is the need of the hour that can help the user experience a smooth and secure transition from one device to another regardless of the number of devices used. Practitioner's Perspective: Conceptualizing, Building and Deploying Interactive 39. Applications for TV. By Subha Mahesh and Narayan Balasubramanian Television technology has not kept pace with the innovations happening around in the Digital world. A TV that interacts with its viewer has of late become a hygiene need.

7 The authors draw from their practical experience to provide insights on how TV could be made interactive. Viewpoint: Converged Digital Devices and Strategies for Hi-Tech Companies 49. By Ajit Mhaiskar and Sriram Kasthuri Hi-tech firms are outwitting competitors at every given opportunity. Redefined strategies around launching or upgrading products and technologies can bring in more focused business and therefore better returns. Framework: Content Protection and DRM for Media Mobility 61. By Hari Venkatram Pedaprolu Media portability is a consumer demand that is growing by the day. With this demand Digital rights management (DRM) issues get even more complex as content protection and DRM have their own intrinsic legal and ethical issues. Practitioner's Solution: Promoting Analytics Services on Converged Digital Data 73.

8 By Sujatha R Upadhyaya PhD. Non-availability of meaningful patient data is detrimental to perfect diagnosis. The author suggests a framework to capture converged Digital data and analyze them to help care providers, patients and support teams feed into each others' insights. Spotlight: Integrated Personalized Context Aware Advertisement Presentation 83. over Multiple Digital Media By Anil Kumar Gogada, K Senthil Kumar and Anutosh Maitra PhD. Advertisements on Digital devices are commonplace. The issue though is customization of such advertisements across multiple Digital devices. Context-aware personalized advertisements that are flashed across devices in a seamless manner is the need of the hour. The Last Word: Convergence Defines the Future 93. By Sanjoy Paul PhD. Index The biggest challenge in Digital Convergence is not in making one application talk to another seamlessly, but in bringing down the cost of such Convergence to near zero' by building applications that render the same use multiple times.

9 Sanjoy Paul PhD. Associate Vice President and Head of Convergence Lab SETLabs, Infosys Technologies Limited In a world where agility and flexibility rule the roost, no innovation in the Digital ecosystem can be effective if not backed up with a robust Convergence architecture.. Narayan Balasubramanian Delivery Manager Communications, Media and Entertainment Unit Infosys Technologies Limited SETLabs Briefings VOL 8 NO 5. 2010. Digital Convergence : What's in it for me? By Akshay Raj Mathur A detailed and objective analysis of the emerging Digital Convergence space will lead to informed and stable decisions T he digitally converged landscape is huge. How do we know what suits us best? How do we know which business model to adopt? analysis is based on the concept of analysis wherein the stakeholders and flow of resources from the supplier's supplier to consumer's To understand the emerging trends better, it consumer is analyzed [Fig.]

10 1 overleaf]. is important to do an objective analysis of the Activities like synchronization, device digitally converged scenario before business independence, programming in limited decision-makers zero-in on an option that suits resource(s) constraints, collaboration, them best. This paper analyses potential new Convergence tools, etc., have opened a gamut stakeholders in the Digital Convergence arena of niche service providers who play a crucial and new business models that will emerge in role as primary service providers. System this space. This discussion will further attempt integrators, domain experts, infrastructure to do a SWOT analysis of the players in the providers form the other dimension of this digitally converged landscape. It is important multi-dimensional ecosystem. to do a what's-in-it-for-me analysis and cull out Digital Convergence will see the business benefits vis- -vis different players in emerging ecosystem players abide by different the Digital Convergence (DC) landscape.