DIGITAL MARKETING STRATEGY & PLAN - Lemonoids

1 DIGITAL MARKETING STRATEGY & PlanDIGITAL MARKETINGSTRATEGY & PL ANWhat matters the `s ReachDigital Accelerate (Act)Conversion STRATEGY (Convert)Engagement LifecycleDigital Next? DIGITAL Blueprint ( plan ) DIGITAL STRATEGY FunnelIntroductionDigital MARKETING STRATEGY & PlanIntroductionThrough the download of DIGITAL MARKETING plan document -Congratulate for taking a step ahead for DIGITAL MARKETING STRATEGY that helps in improvising eBusiness. Lemonoids provides opportunities through different STRATEGY and planning documents (as an advice) to boost online presence and internet based businesses. It s a sample DIGITAL MARKETING STRATEGY and plan to act on Research and Development, Website Quality Audits, Link Building Strategies, Paid Advertisements, Social Enhancements, Email & Affiliate recent research and DIGITAL survey, it s been surprising and shocking that eBusinessess are executed DIGITAL MARKETING without a plan .

2 (And it s a big dumb for online presence) Commonly it s a big RISK. Our digitization process defined step-by-step is an agile or systematic approach to gain productivity, improve sales, generate leads and maximize ROI. With Lemonoids DIGITAL Planning Framework ( DIGITAL STRATEGY Funnel, DIGITAL Blueprint, Customers Reach, DIGITAL Accelerate, Conversion STRATEGY , Engagement Lifecycle and DIGITAL Next?) These DIGITAL segments quantify and qualify the case to reach Next level of MARKETING . DIGITAL StrategyFunnelConversion StrategyDigital AccelerateCustomer`s ReachDigital BlueprintHow do we want to grow our online business?Acquisition STRATEGY to build Web PresencesConnect Visitors for ConversionRetain Customers for Repetitive Sales DIGITAL MARKETING StrategyFunnelDigital MARKETING STRATEGY & PlanDigitalBlueprintDigital MARKETING StrategyPlanKey DIGITAL Strategies: How do we want to grow our online business?

3 REACH customersACT Achieve interactionCONVERTto Lead or SaleENGAGE through timeMarketplace Analysis: How well are we using DIGITAL media now?Audience and customer analysisCompetitor benchmarkingOnline partner analysisSWOT: Own DIGITAL MARKETING reviewObjective Setting: Which goals and KPIs should we use?Target Audience and MarketplaceGoal setting and evaluationGoogle AnalyticsManaging DIGITAL marketingStrategy: How can we achieve our goals?Segmentation and targetingBrand ValueEngagement and content strategyIntegrated communication MARKETING STRATEGY & PlanDigitalBlueprintTactics: Which DIGITAL MARKETING activities do we optimize? STRATEGY to build Web PresencesACT & CONVERTC onnect Visitors for ConversionENGAGER etain Customers for Repetitive Sales Search Engine OptimizationConversion Rate OptimizationContent MARKETING StrategyPay Per Click (PPCE commerce managementeNEWS letters and Promotional emailsOnline Brand AdvertisingLead generation techniquesE-contact strategyPR & Content MarketingHome page optimizationCustomer Service and SupportSocial Media MarketingLanding page optimizationMobile and Apps MarketingAffiliate and Partner marketingAB and multivariate testingSocial Relationship NetworkingDigital MARKETING StrategyPlanCustomer`sReachAcquisition STRATEGY to build Web PresencesSearch Engine OptimizationPay Per Click (PPC))

4 Online Brand AdvertisingPR & Content MarketingSocial Media MarketingAffiliate and Partner marketingDigital MARKETING STRATEGY & PlanDigitalBlueprintStrategySearch Engine OptimizationTarget and Audience SegmentsBacklink AuditAnalyzing Business Competitors Content and Conversion AuditKeyword Research and ImplementationsBusiness Goals and Performance AssessmentSEO AuditStrategic Project plan and KPI CreationConversion AuditsContent Optimization and Split-TestingContent StrategyLanding Page OptimizationConversionContentBusiness and Product ContentArticles, Press Release and WhitepapersProduct Review & Guest PostingLanding and Sales PagesVisual and Video ContentViral Content and PodcastWebinars and Slide sharesMicrosites, Community EngageDigital MARKETING STRATEGY & PlanDigitalBlueprintOptimizationSearch Engine OptimizationAuthority, Trust & EngagementWebsite Quality AuditsContent OptimizationMobile App OptimizationSocial Media EnhancementsAnalytics Insights Conversion and MeasuresAuthority STRATEGY DevelopmentLink AcquisitionDigital Media RelationsContent SyndicationSocial PromotionSearch Engine MarketingBusiness ObjectiveROIB randingMarket ResearchCampaign LocationsBidding BudgetingAd GroupsAds CopyKeywords SegregationPlacementsAd DiagnosisCTRQ uality ScoreAds PositionLanding Page OptimizationBidding StrategyConversions & MeasuresAnalytics & InsightsKeywords ResearchProduct & Services AnalysisCompetitor AugmentationSocial Media MarketingResearch and Understand the AudienceSocial STRATEGY &IntegrationConnect.

5 Share & EngageSocial Media Networking & TraffickingInter-link Social Profiles & PlatformsMicroblogging & ContentMarketing10x Publishing and Hashtag KeywordsSchedule micro-links & Target globallySocial Analytics & Insights ReportingDigital MARKETING STRATEGY & PlanDigitalAccelerateKey DIGITAL StrategiesPlanMarketplace AnalysisObjective SettingStrategyActConvertEvaluateAchieve InteractionCompetitor BenchmarkingGoal Setting & EvaluationBrand ValueGenerate Lead or SaleOnline Partner AnalysisGoogle AnalyticsEngagement & Content strategyConversion Rate OptimizationEcommerce managementLead generation techniquesLanding page optimizationDigital MARKETING STRATEGY & PlanConversionStrategyActivities that drive relevant traffic to your online propertiesSocial Media MarketingEmail MarketingMobile MarketingPaid AdvertisingSearch MarketingUsability and User Centric DesignPerformance ManagementA/B TestingAnalyticsNet Advertising ScoreCustomer SatisfactionEngagementLifecycleCustomer Interaction and ValueDigital BlueprintCustomer`s ReachDigital AccelerateConversion StrategyAcquisition STRATEGY to build Web PresencesConnect Visitors for ConversionConversion Rate OptimizationOnline Business GrowthDigital MARKETING Strategies and PlanKey DIGITAL StrategiesMarketplace AnalysisGoals and KPIs DIGITAL StrategyMobile & AppsOnline AdsSocial MediaSearch EngineImprove Customers Interaction on Website and Social MediaReview Customers Journey to increase conversionsStrategy Content MARKETING PlanLead Generation/Campaign PlanningUsability and User Centric DesignPerformance Management & Analytics Landing Page A/B TestingNet Advertising ScoreUser/Visitor or Customer

6 SatisfactionDigital MARKETING STRATEGY & PlanThe Future is DIGITAL TransformationsDigital NEXT?COMPUTER SOLUTIONS AND SOFTWARE INTERNATIONAL, LLCL emonoids Pvt. LtdTHANK.