Digital Transformation Playbook

1 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights cultures and businessmodels creatively and collectivelyDigital Transformation in the Saudi Levant ClusterKPMG Digital Transformation Playbook 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights : Digital First2nd Transformation wave: Digital OperationsMoving from experience to operations, emphasizing the client need to connect front to back offices KPMG Connected (end-to-end) EnterpriseDigitalStrategyEnterprise Digital TransformationDigital Customer EngagementDigital MarketingMobile Digital Supply ChainDisruptive Business Models Centred onfront-office and customer experience Created digitalpracticesthrough strategicacquisitions Digital agenciesentered themarketandplayeda bigrole Adigitalfocus onsustainable competitiveadvantage Enableenterprise-widedigital Transformation Increase on digitizing operations in the middle and back offices The Digital KPMG Connected Enterprise2018+Next wave.

2 Efficient ExecutionBreak-down silos between customers Digital and offline engagements, and between functions 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights Transformation is a new business transformationparadigm that leverages cutting-edge technologiesto design and implement a customer-centric operating modelHow do we define Digital Transformation ? 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights VisionTo be a leading Digital Transformationservice provider in the regionOur MissionOur mission transcends from KPMG s core values.

3 We are committed to build and maintain our clients Trust by delivering at the highest Quality, with Consistency, while upholding the highest level of AccountabilityTrustQualityConsistencyAcc ountability 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights ModelsDigital InnovationUsing Digital tools for organizational innovationAdoption of agile structures, governance and working practicesIncepting the agile mindset and culture in the Digital EraDigital TransformationOur MottoTransforming cultures and businessmodels creatively and collectively 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity.

4 All rights Digital Transformation FrameworkKPMG s Connected Enterprise Framework creates a customer-centered organizational alignment with eightcapabilities that connect the front, middle and back-office of an organization; thereby excelling in the delivery of the customer promise 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights AccoladesK P M Gh a s b e e n r e c o g n i z e d a s a l e a d e r i n D i g i t a l T r a n s f o r m a t i o n C o n s u l t i n g a n d S y s t e m s I n t e g r a t i o n S e r v i c e s p u b l i s h e d b y I D C , 2 0 1 8L e a d e r i n D i g i t a l T r a n s f o r m a t i o n a n d S y s t e m s I n t e g r a t i o nK P M G h a s b e e n r e c o g n i z e d a s o n e o f t h e w o r l d ' s t o p c o n s u l t a n c i e s i n T h e F o r r e s t e r W a v e.

5 B u s i n e s s T r a n s f o r m a t i o n C o n s u l t a n c i e s ,2 0 1 7L e a d e r i n B u s i n e s s T r a n s f o r m a t i o nK P M G h a s b e e n p o s i t i o n e d a s l e a d e r o f C u s t o m e r S e r v i c e s C o n s u l t i n g i n t h e n e w ALMV a n g u a r d r e p o r t , 2 0 1 8L e a d e r i n C u s t o m e r A d v i s o r y S e r v i c e sK P M G isp o s i t i o n e dasa L e a d e ri n G a r t n e r sM a g i cQ u a d r a n tf o r D a t aa n d A n a l y t i c sS e r v i c eP r o v i d e r s, W o r l d w i d e, 2 0 1 8L e a d e r i n D a t a & A n a l y t i c s 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights StrategyDigitalEcosystemDigital Policies & RegulationsEmerging Technologies Digital OperationsDigital Platform ArchitecturesKPMG offers 8 comprehensive solutions covering all aspects of Digital Transformation , which cater both the public and private sectors needsDigitalInnovationDigital Readiness & Maturity AssessmentDigital Transformation SolutionsDigital Transformation Solutions Taxonomy10101010101010 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity.

6 All rights Transformation Solutions DescriptionDigital StrategyWe assess our clients business strategy and Digital capabilities based on best practices; perform gap analysis; work with them to develop their Digital vision; and design a strategy that will help them digitally transform their businesses. Our solution also includes strategy activation plan and executionDigital EcosystemWe help our clients find, set up and govern the partnerships needed to form their Digital ecosystem. Partnerships include startups, tech providers, and other entities that make them become a Digital pioneerDigital Policies & RegulationsWe work closely with governments and organizations to define their Digital policy framework, based on international standards and best practices, which will enable the execution of Digital transformationDigital Innovation We conduct design thinking and innovation workshops at KPMG s Insights Center, and work side-by-side with our clients to help them innovate in their Digital services and offeringsDigital Platform Architectures We help our clients design and choose the right technical architecture and components to realize their Digital goals in a cost effective and performant mannerEmerging TechnologiesWe advise our clients on the best-fit emerging technologies ( , AI, ML, Cloud, Blockchain, RPA, VR/AR)

7 , and devise a strategy that helps them digitally transform their businesses based on their Digital needs and aspirationsDigital Operations We develop everything needed to successfully set up and operate a Digital organization from infrastructure and business requirements, to processes, procedures, org structure, and performance management12345678 Digital Readiness & Maturity AssessmentWe work closely with our clients to assess their Digital capabilities and maturity level, compared to the sector s and to best practices, so as to identify their readiness for implementing Digital Transformation10101010101010 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights credentialsDescriptionApproach & MethodologiesDigital Strategy10101010101010 Central Governmental ICT EntityNational Digital Transformation & Innovation ProgramPublic Sector-KPMG performed a strategic study into the creation of a National Digital Transformation & Innovation ProgramCentral Governmental ICT EntityNational Digital Transformation StrategyUpdate Public Sector-KPMG updated the national Digital Transformation strategy in KSA across all sectors and industriesOne of the Largest Development Financial Institutions in KSAS trategy, Op.

8 Model, and Implementation PlanPublic Sector-Based on gap analysis and market learnings, KPMG developed the Fund s mission, vision, and strategic objectivesA federal pension & social security organization Digital Transformation StrategyPublic Sector-KPMG developed a Digital strategy and customer journeys to address the challenges and developed a detailed roadmap for strategy implementationCentral Governmental Housing EntityDigital Transformation StrategyPublic Sector-KPMG formulated a Digital Transformation strategy across the dimensions of business aimed at defining a scalable, flexible and efficient operating modelLeading European Energy CompanyDigital TransformationPower & utilities- Digital strategy and a roadmap towards a Digital future ..along with robust activation and implantation plansWe employ a solid Digital strategy development businessstrategyanddigitalcapabilitiesba sedonbestpractices;performgapanalysis;wo rkwiththemtodeveloptheirdigitalvision; 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity.

9 All rights credentialsDescriptionApproach & MethodologiesKey credentialsDigital Readiness & Maturity AssessmentKeyRetail CouncilDigital Plan & RoadmapConsumer & Retail-KPMG developed actionable plans to increase the Digital maturity, awareness, and usage of Digital and conduct evidence based analyses based on strong benchmark data to set the most suitable course of actionWith our wide array of Digital assessment methodologies, we help our clients understand their position and maturity within their given field of play ..Weworkcloselywithourclientstoassessthe irdigitalcapabilitiesandmaturitylevel,co mparedtothesector sandtobestpractices,soastoidentifytheirr eadinessforimplementingDigitalTransforma tion 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity.

10 All rights credentialsDescriptionApproach & MethodologiesDigital EcosystemCentral Governmental ICT EntityGovernance of ICT Government Owned Enterprises (GOE) Public Sector-KPMG performed a strategic study into the governance of ICT government owned enterprises, including ICT policies and SME enablementA large semi-government enterpriseDigital MarketplacePublic Sector-KPMG supported the client from strategy to implementation in creating a Digital marketplace that would transform its marketCentral Governmental Monetary EntityDigital Ecosystem StudyServices-KPMG conducted gap analysis of the current state, performed qualitative reviews, and developed economic models and roadmapDigital Market Entry StrategyConsumer & Retail-A Digital market entry strategy focused on e-commerce platforms, incl. business trends, sales channels, and creating a roll-out planArmenian GovernmentBlockchain Ecosystem Case StudyPublic Sector-KPMG performed global benchmarking, developed risk map, defined legislative requirements, and created the roadmap for and draws from our vast network of strategic partnerships to deliver the best services to our clientsOur Digital ecosystem service has a strong focus on creating added value using our KPMG Digital , ,techproviders,andotherentitiesthatmaket hembecomeadigitalpioneerGlobal Lubricant Manufacturer 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG network of independent firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity.