Directory of Mail Order Catalogs - Mail Order and …

1 IntroductionWelcome to The National Directory of Catalogs , your link to a $400+ billion dollar catalog industry is made up of thousands of Catalogs , some very large and somevery small, with many in-between. This Directory brings you an extensive collection of the finestcatalogs in the and the exact size of the catalog industry is impossible to pinpoint, we do know that catalogmarketing is growing. The annual compounded growth rate for catalog sales between 2001-2006,was , according to the American Catalog Mailers Association (ACMA). That is 25% morethan brick and mortar retail stores that had a growth rate of for the same period. Thisgrowth is expected to continue in the future, thanks to baby boomer marketing trends. Researchshows that baby boomers (45+ years of age) are the most active catalog buyers. The 25-44 agegroup ranks second, and the 18-24 age group ranks third. There are approximately 20 billion Catalogs mailed each year. Approximately 60% of the catalogsare consumer oriented (B2C), and 35% are business oriented (B2B), with 5% hybrid (B2B/B2C).

2 It is estimated that 49% of all consumers buy from Catalogs ; 55% are Women, and 45% most popular catalog products are Apparel, Gifts, Books, Music, Video, Toys, Games,Electronics, Sporting Goods, Home D cor & Furniture, Gardening, Flowers, Food, and the high cost of gasoline, the sluggish economy, and the struggling stores, the NationalMail Order Association (NMOA) predicts that Catalogs and other direct marketing channels will bethe big winners in the coming years. The Multi-Channel Catalog Study, by comScore Networks and sponsored by the PostalService demonstrates that Catalogs drive Internet sales and benefit retailers by enhancing business growth. The study revealed that 15% of consumers who receive a catalog and visit thecataloger s Web site make an online purchase. These findings dispel the myth that Catalogs do not play a critical role in a retailer's promotionalplan. Clearly, the study results reinforce the continued importance of print Direct mail and reveal asignificant marketing opportunity for online sales growth for any retailer, said Anita Bizzotto, chiefmarketing officer and senior vice president, Postal Service.

3 The bottom line, said Linda Abraham, executive vice president of comScore Networks, is that aretailer using a catalog to generate online sales can double its chances of making that sale bymailing the catalog. John Schulte, PresidentNational mail Order Association (NMOA) Email: Tel: 612-788-1673 American Catalog Mailers Association (ACMA) are proud to present the18th edition of The National Directory of Catalogs , containing12,330 consumer and business-to-business Catalogs , compared to 12,136 Catalogs lastyear. There are 8,675 Catalogs that appear both in print and online; 1,574 print only Catalogs ,1,868 online only Catalogs , and over 741 Catalogs new to this top ten categories in the 2008 National Directory of Catalogs are:Books ..1,156 Gifts & Greeting & Accessories ..819 Food & Food Preparation ..332 Automotive ..593 ..528 Home: Furnishings & Sports & Sporting categories that showed the most growth in the past year are Film, Safety, Hardware,Photography, and Baby & listings include, where available, address/phone/fax/URL/and email of catalog companies; names of owner, president, marketing director; number and frequency of mailings;product line; print specifications, including trim size, page count, type of paper, binding, andcolor; name and address of printing company; list rental information, and name and address oflist management are 9,680 company email addresses, 11,932 company Web sites, 1,602 Catalogs thatrent their customer lists, and 438 that accept advertising.

4 To help readers find Catalogs fast thecontents are arranged alphabetically within 231 subject categories. Three different indexesafford targeted searches: Title/Company, Company/Title, and Company by may update their Catalogs or list new ones by going to our Web site: , where all of our data is available online by subscription. Informationon our print directories may be found at s GuideThe sample listing below illustrates the type of information available in this Directory . Not every listing containsall the fields of data possible. If you have any questions or suggestions please contact us at 800-955-0231 x 212, or Productions - Little Apple CatalogAddress: 123 Central Ave., Sixth Floor, New York, NY 12345; Tel (212) 555-0231 Fax (212) 555-6789 (800) 122-7753 E- mail Catalog Info:E- mail Personnel: Owner - Alice KraftPresident - Brad Upton Production Dir. - Charles PrentissList Mgr. - Lucy MasonProduct Line:Fruit baskets and gourmet cheeseDistribution: 1,000,000; Bi-Monthly; $3/copyGeneral Info:Consumer; Yr.

5 Est. 1996; Media: Online, PrintList Rental Info: Price: $100/M Quantity: 525,000 List Management Co: Little Apple Lists, 456 Sunny Rd., Rye, NY10580 Tel (914) 555-1234 Fax (914) 555-5678 Printing Specifications:32pp; 8 X 10-1/2; Color-4; Web Offset;Saddle-Stitched; CoatedPrinting Co:Apple Press, PO Box 56897, Clifton, NJ 07015 Tel (973) 234-5678 Fax (973) 123-45672. Companyaddress, phone,fax, e- mail , url3. Catalog-specificinformation4. General description of product line 5. Target audience,year established,available formats6. Cost and quantity of list if applicable1. Catalog company name, followed by catalog name7. Number of pages and size of catalog; use of color; method of printing; type of binding;type of paper stock9. Number mailed/year;frequency; cost, if any 10. Name andaddress of listmanagement company, if applicable8. The names of key staff11. Name and address of printing companyTABLE OF CONTENTSS ubjectCategory CountPage # (12).. 3 ADVERTISING & (37).

6 3 (65).. 5 AGRICULTURE & AGRICULTURAL (63).. 8 ANIMALS & (102).. (2)..19 ANTIQUES & ART (69)..19 APPAREL & (819).. (35).. (38)..78 ART & (220).. (7).. (18).. (65).. (593)..97 BABY & (55).. (52)..142 BANKING & (12)..145 BARBER & (30)..146 BASEBALL & (28).. (10)..149 (110).. (20).. (48).. (15)..162 BOATS & (125)..163 BOOKS & BOOK (1156).. (69).. (21)..264 BUSINESS & (19).. (10)..267 CHAMBER OF (1)..267 CHEMISTRY & (33).. (136)..269 CLUBS & (5).. (142)..274 COLLEGE (16).. (18)..282 COMPUTERS & (227).. (189)..296 CONSTRUCTION & (124)..307 CONSUMER (4)..314 (110).. (227)..321 CREDIT/CREDIT BUREAUS & CREDIT (1)..334 CROSSWORD & OTHER (9)..334 CYCLING - BICYCLE & (92).. (24).. (37).. (6).. (29)..344 DEPARTMENT STORE & (102)..346 DIRECT (50).. (94).. (38)..362 DRUGS & (21).. (14).. (528)..366 ELECTRIC & ELECTRONIC (194).. (11).. (25).. (32)..413 SubjectCategory CountPage # (12)..415 (5)..416 (7)..416 (11).. (46).. (6)..420 ENVIRONMENT & (47).

7 (115).. (17)..427 FAN/CELEBRITY (2)..428 FEED, GRAIN & (1).. (114)..428 FIRE (53)..435 FISH & (24)..439 FLAGS & (28).. (29)..442 FOOD & FOOD (332).. (11).. (16)..465 FUNERAL (34).. (199).. (7)..480 GAMES & (166)..480 GARDENING & (422)..491 GAY & LESBIAN (13).. (7)..522 GENERAL (26).. (4).. (21).. (4)..526 GIFTS & GREETING (358)..526 GLASS/STONE & (77).. (43).. (14)..553 GUNS & (44).. (180)..556 HEALTH & (262)..567 HEARING & (14)..583 HEATING/ (82).. (50).. (95)..591 HOME: FURNISHINGS, (317).. (67)..616 HOSPITALS & NURSING (16)..621 HOTEL (1)..622 HUNTING & (159)..622 INDUSTRIAL (5)..633 INDUSTRIAL RELATIONS/HUMAN (45)..633 INDUSTRIAL SUPPLIES & (129)..636 INSTRUMENTS: SCIENTIFIC, (99).. (7)..651 INTERIOR DESIGN & (40)..651 INTERNATIONAL (21)..653 INTERNATIONAL (5).. (6)..654 JEWELRY/CLOCKS & (198)..655 LAUNDRY/CLEANING & (8).. (36)..667 LAW ENFORCEMENT & (33)..669 LEASING & (2)..671 LEATHER & LEATHER (40).

8 671 LIBRARY & INFORMATION (60).. (5).. (93)..678 SubjectCategory CountPage #LITERARY (1)..684 LITERATURE & (28).. (18)..685 LUMBER & (100).. (82).. (15).. (244).. (8)..713 MEAT & MEAT (47)..713 MEDIA & (10).. (122)..717 MEETINGS & (28).. (21)..725 METALS & (73).. (10).. (1)..730 MILITARY & (52)..730 MINING & (3)..733 MOBILE (7).. (22)..733 MUSIC & MUSIC (298)..735 MYSTERY & (6)..753 NATURAL (12)..753 NEEDLEWORK/ (146).. (36)..763 NEWSPAPER (5).. (30).. (14).. (35)..768 OFFICE ADMINISTRATION & (257)..770 OPTICS & (50).. (22).. (139).. (70).. (10)..803 PAPER & PAPER (39)..803 PARKS & RECREATION (30)..805 PERIODICAL (45)..807 PETROLEUM & NATURAL (10)..810 PHILANTHROPY & FUND (27)..810 PHILATELY & POSTAL (32).. (15).. (102).. (4).. (50)..821 POETRY & CREATIVE (4)..824 POLITICAL SCIENCE & (25)..824 POOLS & (22)..825 POULTRY & POULTRY (10)..827 PREMIUMS & (186)..828 PRINTING/GRAPHIC (121).. (85).. (8).. (49).. (14)..855 REAL (14).

9 856 REGIONAL (13)..857 RELIGION & (329)..858 RESTAURANTS & (52).. (14).. (154)..879 SALESMANSHIP & (15).. (38)..890 SCHOOL (6)..892 SubjectCategory CountPage # (96)..892 SCIENCE FICTION & (9)..897 SECURITY & (38)..897 SENIOR (19)..900 SEX ..(23)..901 SHIPS & (11)..902 SNOW & ICE (44)..902 SOCIAL SERVICES & (11).. (14)..906 SOUND (5)..906 SPORTS & SPORTING (312)..907 (9).. (9).. (33)..926 TELEVISION & (129)..928 TENNIS & RACQUET (20).. (25).. (41).. (20)..939 TRACK & (6)..940 TRAFFIC & (10).. (170).. (1).. (& CANADIAN) FED. (10).. (37)..953 WAREHOUSING & (18)..955 WATER SUPPLY, POWER & (26).. (13).. (48).. (16).. (1)..961 IndexPage #INDEX TO COMPANIES BY by PrimaryProduct LineOCatalogs arranged in sections by primary product line featured in catalog, each sectionin alphabetical & ACCESSORIESA shro Lifestyle - Ashro Lifestyle Black HistoryAddress:2748 Wisconsin Ave., Downers Grove, IL 60515 (866) 274-7646 Fax (630) 852-3133 Parent Colony , TheProduct Line:Features African design influence and contemporary styleapparel geared towards African-American :AnnuallyGeneral Info:Consumer; Media: Online, PrintPrinting Specifications:64pp.

10 ; Trim Size-71 2x101 2; Color-4; Saddle-stitched; CoatedAspen Luggage Company - Aspen Luggage CompanyAddress:555 E. Durant Ave., Aspen, CO 81611 Tel (970) 925-9368 (800)326-5156 Fax (970) 544-8437 E- mail :Pres. Galen BrightProduct Line:Premium quality nylon luggage, duffel bags, ski bags,rolling duffels, suitcases, backpacks, and handbags. Corporate imprintprogram :Semi-annuallyGeneral Info:Consumer; Media: Online, PrintPrinting Specifications:12pp.; Trim Size-81 2x 11; Color-4; Saddle-stitched; CoatedAthleta - AthletaAddress:1450 Technology Ln., Ste. 150, Petaluma, CA 94954 (888) 322-5515 Fax (888) 806-4499 Line:Women s sports apparel for runners, cyclists, climbers,skiers, trekkers, yogis, and adventure :QuarterlyGeneral Info:Consumer; Media: Online, PrintList Rental Info:Inquire for ratesPrinting Specifications:71pp.; Trim Size-8 x 101 2; Color-4; Saddle-stitched; CoatedAuditions - Auditions (season)Address:1251 First Ave., Ste. 115, Chippewa Falls, WI 54774 (800) 462-7739 Fax (800) 446-2329 Line:Features many different styles of women s shoes, slippers,and boots.