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1 I-d! qIr3rSrrjT -ql{rcri, qra.(q Aruna Sundararajan, Subject:- National Digitisation Campaign o11 Digital Transactions - reg'a o".' C[' "/- fu^,$* ,J You lnay be au'are thal the promorr':- oI dlgilal Lransacrions includjng digirali palrnents hare ,t,r"r' been allocaled to l'ti1''ittt. oI Fllcctronics & IT (MeitY) \'jdc Cabinel; l"'. "t notifrcatjon daled I5ir1 Februari lOlT ln the union bldgct oI 2017 ln' aJ ,..gJ "i i,soo crorc dlgital lransactions th:rugh UPI' USSD' Aadhaar Pal'' I l\'1PS anddebiL cards u'as ,..,as- part of *rit, :r spccial n:-ri:naL1 canpaign has bcen t:+cn uP' in2. A spcciil natroDal c npajgn is thus bcing undertaken b! thc Gol'' andthe bad<s to enable lltc public 10 seed therJ Aadhaar ard mobile numtnlrs &ilh account. In this c;ntcxl, MeitY has rahcn up various activitics targcting thcmobilisation oI peoplc to sced their Aad-ir::j and mobilc number lvjlh thcir bank f{qg@ffi en'rqa-*ffiffirixrea1111?)]}}

2 QtATta\lC<trtl)|'J Secretary'---- Ministry of Electronics &lnformation TechnologY (MeitY)Government of 1) No Scc)'(l\'lliiL) ) lDt].t',al 03 12417 NJi:rrch the Banks and St:rtc Go".:r:mcn1sIt lr'ould De vcry hclpflri, iiyo'r.''-rli rnsrlucl Staki authorilies spc'ialll to thcorrnation .rnd Publi; Rclations DePartrlr.:r: lo carry Prcss Rclcases at the Sialc lcveLd-!s-_ta' .:. re .nio ;on I !o,nmuJ pLbl,( inthet local larguages. You maj- please ad\_isc Iour Stalc units also to pi& uP grassroots{ftevel success siori"es and highli,ht thc storics and advanragcs oI goirrg digilalzl. An outlino oI basic content or) prc=''rorrnl :r'lr\irr's to mnbiliTe thc Public forseeding their Aadhaar and rrrobilc numbc: ! lrn Lh'rr b:rk :cconrrLs Is altached' u'hichma1'ulndtr be .r"cd for generating Iurthei c'.''cn1 and sto cs lc alpropriatch5. I shall be grate{u], iI you could inslrnci the oulreach units oI thc Nation'l] Urb'rnHcalth Missron (-NUHM), Iniegrated Child D'1cloplllcrr1 Scniccs Schemc (ICDS)' "p tsul;), othcr Unir-s /OrgaDs-':'rs r DLprrtrncnts ol 'ls ctc' t')support thls natiln\\, carnpaign rn cn-'rrLrre eiictlrvc disscmirrtiurr ol rllcssagcs rothi grassroots ievel.}}

3 Ln a<ilition, thc -siatc c (iovcmancc Mission lcarl (Scl\'IT);;;";;;i;'li also heLp in rhis b! iclenrilving thc challcn',les and hclping thcliate in solving rhc iss,-rcs lL co ordinarron mlh rrlt!anr otficialsWith rcgards,ToAll Chief Secrctarics / Administrators of the statcs/UTs(Arufla SMinistry of Electronics and InformationGovernment of lndiaNew Delhir4r rr',/. Campaign ContentTechnoJogyBe a part of the National Diqitisation N1 ss .-This is the right of every lndian CitizenA special naljonal campargn is being uncenaken by the Government and the 3'1",20 j7, to enibte the pJbtic tc ""uo t"ir. auOn"ui"nJ riOi" nrruur"wr rnetr oanx accounl. lhe banhs v/o,td rac,,.tale lherr, lo become pa{ of tnedigitisation drive. Whal lhey np-d is ,-,: lo lle Orancn oi tne??l\ Mjlra / Banking Correspondents (BC) ror ""eoins iheir .J]i"'irlonu nrrU",and Aadhaar ::O ilf:-:ll:take is a righr and enrjflement oi every lndiancNzent regardtess of whether thev have a smart phone, ordinary phone or nomobile phone al now people needed to have a cret: caicj or a Cebit card in order to transact|]silaliy.))}

4 Sleps have been taken oy rn. t-"r.,nmenito "r*r" il"i *",, "is,"Iroran regardiess 01 whether thev na,. " Sr an phole, ,ea1u-e or nomobile phone ar al can stil transact o:!;aitv. e"Ls p"liiih" lis"iil";;l';*"r"n,to create a new tndia js the right and e"t t em"nt oiult "itL;;; ;ii;;;;;i;ln order to be able to undertake d oilat tfansac|ons and pay or receive moneydigitally every individual need to:a) Link their mobile number with their bank accounlb) Link their Aadhaar number with the r bank accounlI lher] to be a parl ol lnis enelr a1d lo br qg tn a mo-e , they need 1o be mobili\oo, lo d-o rneir mobi,e nL_rn Oe, "O-iuu,nurnber with their bank (iltlen woutd be lo l-dn5rorm la d g r ,.t process. !r""] alJ necessarl steps to pro-vide apt sotrtionl for'uif t,lr""toitowrnq calegorie. of general pof,_ldL 01 ro bc part ol ih,s ano,,,o_i : No phoOe at all.

5 Seed their Aadhaar number with thetr bank This will enable them to start using the facilities of Aadhaar EnabedPayment Tolal ban^,ng on 11. r f,ng d Safe : Having a feature phone. Seed their Aadhaar numb:- .,. :- :te r bank account and start using'99# (USSD) Key serv ces offered unde. -!:', , interbank accounl to accountfund transfer, balanceenq- -. -':r slatement bes des hosl ol Available in '12 lndian lanoL.:"s3: Having a smarl phone. Link their mobile oumber w:r bank They can access the services o{ much renowned rnobileapplication, BHIM, developeC by the Govt of lndia, based onthe Uniiied Payment Interiace (UPl). l1 is designed to faciliiate e-payments directly through banks and drive towards cashlesstransactions. Nearly two crore lndians have downloaded and startedusing BHIM,Some of the other potential areas for coverage are:. The beneflts in lerms of ease of access, cost and time savings and anltimeavailability of digital payments.}

6 The security and safety that d glia, iayments ofFer along rvlih convenience. How can Aadhaar or Mobile seed ng enable citizens execute transactons ondigiial paymenls platforms? ln case of Aadhaar seeding digital transactionscan be executed even without the presence of a phone. The role that digital payments play in iracking and restricting theshadowblack economy and lead 10 nation buildingFor more details, please (This basic conteat is to facililate AIR, DD, PIB and D sirict Collectors to build theirpromotional activities to mobilize public for seeding their Aadhaar and mobilenumber with their bank accounts. This content is released only 10 ensure uniformjtyof messaging across various platforms){,{Jitit}}