Elements of a Successful Business Plan - Leeds School of ...

1 Writing a Successful Business plan Stephen Lawrence and Frank Moyes Deming Center for Entrepreneurship Leeds School of Business University of Colorado at Boulder Copyright 2009 by the Regents of the University of Colorado Table of Contents Purpose of a Business plan 3 Executive Summary 5 Company Overview 6 Introduction 6 Vision 6

2 Mission Statement 6 Business Model 6 Value Proposition 7 Competitive Advantage 7 Product or Service plan 8 Features 8

3 Product or Service Strategy 9 Benefits 9 Proprietary Rights 10 Stage of Development 11 Market and Industry Analysis 12 Market Analysis 12 Industry Analysis

4 14 Opportunity 16 Marketing plan 17 Customer Research 17 Target Customer Strategy 18 Channel Strategy 20 Positioning

5 20 Branding Strategy 20 Pricing Strategy 21 Internet Strategy 22 Communication Strategy 22 Sales Strategy 23 Revenue Model 23

6 Operations plan 25 Introduction 26 Operations Strategy 26 Scope of Operations 26 Research.

7 Development and Engineering 27 Costs and Expenditures 28 1 Writing a Successful Business plan Copyright 2009 by The Regents of the University of Colorado 2 Writing a Successful Business plan Copyright 2009 by The Regents of the University of Colorado Development plan 30 Development Strategy 30 Management Team 31 Corporate Social Responsibility 31

8 Boards 32 Competitive Advantage 33 Sustainable Competitive Advantage 33 Risks 35 Financial plan 36