Transcription of 마크로밀 엠브레인 - EMBRAIN
1 Report by Feb., 2020 Part I. 1. 2. 3. 4. / Page 3 1. ( ) 1998. 10 (KAIST ) 392 (2019 ) 208 (2020 2 ) 318( , 837 ) 10~14 06 07 08 09 10 11 12 13 14 15 16 17 18 19 64 93 101 112 123 129 189 197 217 237 285 332 402 392 1,074 1,825 2,123 2,846 3,372 3,466 3,600 4,020 4,236 4,303 4,504 4,586 4,602 4,717 ( ) Truly Digital Research Group Truly Industry leading Research Company Page 4 2. ASP (EZ ) In-bound Out-bound / / / / Mall Intercept Mixed Mode Survey(MMS) Gang Survey / CLT / HUT /Mystery Shopping / Monitoring FGD / IDI / Creative-Workshop / Web-Board / Web-Diary / Open-Innovation Video-Ethnography / Shadowing / Home Visit / / 2018 2017 2016 2011 Page 5 3.
2 RD RC 1 RC 2 RC RC 3 1 2 3 1 1 2 4 1 2 2 3 2 1 3 1 6 2 2 1 8 Knowledge Center IT Center 1 3 2 1 7 3 1 5 2 Page 6 4. / 2004 10 , 4 9 . 11 . 2006 7 1% Donation , , . ( 1% , ) (ePRIVACY) ISO 9001 100 Part II.
3 1. 1 2. 3. 4. Page 8 1. 1 3 , , 1 . 3 , Page 9 2.. Macromill 2000 557 Macromill China 2011 25 EOLembrain 2007 12 / metrixLAB 1999 230 1,316,720 Macromill EMBRAIN 973,000 metrixLAB 1,279,525 Macromill 2,000,000 metrixLAB 550,029 Macromill China 269,000 metrixLAB 151,238 EOL EMBRAIN 626,000 metrixLAB Page 10 3.. Mixed-Mode Survey Web Board Mobile Survey Mixed-Mode Survey (MMS) ( RDD MMS) , Quick Survey Mobile Diary Mobile Spy-ware Size (High) Depth (High) Online MMS ( ) (+ ) * , , , (2012) Page 11 4.
4 Health , BACUSEM / / emNorm , emBPTO ADTEM , Part III. 1. 2. Page 13 1. 1) , / . : 1,316,720 (2020 2 ) * Panel 13~19 20~29 30~39 40~49 50 * ( , 2017) (13-59 ) Communication Channel Happy Call Thanks Survey Panel Survey 3 Page 14 1.
5 , < > . ? : 18,913 (2020 2 ) 3,591 / 2,828 / 1,024 844 2,145 / 455 587 1,368 2,205 1,836 / 1,410 / 392 11,513 189 ( ) 18,913 Page 15 1. 2) . Updating ( ) Advanced Sampling (SMS ) Page 16 1. 3) . / / Quiz Mailing Open Step by Step DB / Page 17 2.
6 1) & Facility . Facility , , SV 10 3,386 FGD Gang Page 18 2. 2) CAPI(Computer Aided Personal Interview) CATI(Computer Aided Telephone Interview) . emCAPI emCATI Others CAPI CATI Page 19 2. 3) . Role Playing 3 Dual Punching Method Data
