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Enrollment Management: Strategies, Tips, and …

Enrollment Management: strategies , tips , and TechniquesKenneth Meehan, of Institutional Research, Fullerton CollegePast President, RP GroupRobertJohnstone, , Planning, Research & Institutional Effectiveness, SkylineCollegeVice President,RP GroupEnrollment ManagementEnrollment management In God We God We Others Must Use Others Must Use Data. Edwards DemingEdwards DemingEnrollment ManagementEnrollment management The bottom line is to find, enroll, andThe bottom line is to find, enroll, andretain sufficient numbers and kinds ofretain sufficient numbers and kinds ofstudents who are desired by thestudents who are desired by theinstitution (Penn, 1999)institution (Penn, 1999) Enrollment ManagementEnrollment ManagementEnrollment management is a relatively new term that hasevolved through s

Enrollment Management: Strategies, Tips, and Techniques Kenneth Meehan, Ph.D. Director of Institutional Research, Fullerton College Past President, RP Group

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Transcription of Enrollment Management: Strategies, Tips, and …

1 Enrollment Management: strategies , tips , and TechniquesKenneth Meehan, of Institutional Research, Fullerton CollegePast President, RP GroupRobertJohnstone, , Planning, Research & Institutional Effectiveness, SkylineCollegeVice President,RP GroupEnrollment ManagementEnrollment management In God We God We Others Must Use Others Must Use Data. Edwards DemingEdwards DemingEnrollment ManagementEnrollment management The bottom line is to find, enroll, andThe bottom line is to find, enroll, andretain sufficient numbers and kinds ofretain sufficient numbers and kinds ofstudents who are desired by thestudents who are desired by theinstitution (Penn, 1999)institution (Penn, 1999) Enrollment ManagementEnrollment ManagementEnrollment management is a relatively new term that hasevolved through several developmental stages.

2 Only withinthe last decade has the concept found its niche in theacademic community and become a key player on thesenior administration team. Enrollment management sroots are deeply embedded in admissions, but its presentand future role is as a campus-wide, and research-orientedoperation whose primary task it is to locate, attract andretain the students the institution wishes to of MaineEnrollment ManagementEnrollment ManagementEnrollment management is fundamentally linked toeducational programs and services and is guided bythe overall institutional strategic of MaineEnrollment ManagementEnrollment management organizationalconcept and a systematic set of activities designed toenable educational institutions to exert moreinfluence over their student enrollments.

3 Organizedby strategic planning and supported by institutionalresearch, Enrollment management activities concernstudent college choice, transition to college, studentattrition and retention, and student Bean, 1990 Enrollment ManagementEnrollment ManagementStrategic Enrollment management is acomprehensive process designed to achieve andmaintain the optimum recruitment, retention, andgraduation rates of students where optimum isdefined within the academic context of , 1995 Enrollment ManagementEnrollment management Student Flow Establishing FTES Targets Apportionment Reporting Projecting and Monitoring FTES Curriculum management Scheduling Maximizing Facilities Enrollment Manager/ Enrollment ManagementTeamsStudent Flow ApproachStudent Flow Approach Research on Specific GroupsResearch on Specific Groups The Unknowns-never contacted the college Prospects contacted the college, have not applied Applicants applied, have not enrolled Students applied.

4 Enrolled Alumni left the college but may always return andget some of their friends to come too!Student Flow ApproachStudent Flow Approach Research on Specific GroupsResearch on Specific GroupsStudents Non-committed enrolled, dropped all courses before census Short-timers enrolled, completed one or two courses, have not re-enrolled in subsequent terms Stop-outs enroll, stop, come back cyclically over a period ofseveral years Lifetime learners enroll in one or two courses on and off overmany years (15 or more years!) Committed enroll, carry at least a half time load, persist througha number of terms with no or limited stop out, may complete a degreeor certificate or transfer to a four-year institutionStudent Flow ApproachStudent Flow Approach Business Process Analysis (BPA)Business Process Analysis (BPA)

5 Mapping of all processes involved in studentrecruitment, matriculation, Enrollment , retention,graduation Identifying roadblocks and making adjustments,where possible Periodic review and alignmentStudent Flow ApproachStudent Flow Approach Data SourcesData Sources Primary Data Sources Census California Basic Educational Data System (CBEDS) Local student information systems National Student Clearinghouse State MIS data CalPASS Other local, regional, national data repositories ( ,cohorts tracked by the National Center for )Student Flow ApproachStudent Flow Approach Data SourcesData Sources Secondary Data Sources Studies, analyses, syntheses Education Resources Information Center (ERIC) free full text studies available Flow ApproachStudent Flow Approach Tools and TechniquesTools and Techniques Intervention, Communication, Tracking and Follow UpTechnologies Customer Relationship management (CRM)

6 Prospect tracking Early alert systems Custom automated communications to prospects,applicants and students based on selected criteria Research Tools Reporting and analytical tools Inferential statistics Data mining Data warehousingTypes of Analyses Descriptive What is Student profiles Segmentation analyses Predictive modeling What will/could be based on prior historyEstablishing FTES Targets Growth rates Basic skills guarantee Apportionment reports Statewide budget workshops Institutional FTES targets for upcoming yearMonitoring Enrollments and FTES Deploy decision support system deans, managers.

7 Departmentchairs, faculty run their own reports and monitor enrollments Provide daily point-in-time comparative Enrollment reports Overall headcount Distribution by units Enrollments and fill rates by section Iterative FTES calculations and estimations throughout theterm; adjustments/additions of sections as neededDefining Needed Information Data Faculty, contract type, load, FTEF Students, units, FTES Divisions, departments, courses, course limits Classes, sections, seats, dates Rooms, types, capacities Assessing physical resources Assessing scheduling practicesCollecting and Transforming NeededInformation Collecting and transforming the data Current and prior term data for: Courses Facilities Personnel Tools to extract, transform and report data.

8 Oracle/SQL/Discoverer/ExcelAnalyzing Needed Information Analyzing the information Calculated variables Fill rates, percent of seats, WSCH/FTEF Aggregations ProjectionsProjecting and Monitoring FTE Five year comparison report Enrollment projection report Current Enrollment report Tools for DeansDeveloping and Assessing EssentialInformation Assessing physical resources Assessing scheduling practicesAssessing Physical Resources Conduct space inventory State accountability formula Capacity-to-load ratio Hours of use X Enrollment at census Determine practical capacity of each classroom Dimensions, features.

9 Furniture configurationAssessing Physical Resources Configuration and room change impacts Produce reference list of classroom schedulingcapacitiesAssessing Scheduling Data Develop room use chart for each classroom Calculate capacity-to-load ratio for each classroomusing census dataReviewing Room Use Charts Class size and room capacity match Criteria for increasing number of sections for ascheduled class Criteria for faculty assignment to multiple sections Identify scheduling practices that reduce studentaccessImpact Increase in efficiency Better alignment of curriculum class size withclassroom resources Increase in hours of instruction available Increase in number of students served Increase in number of successful studentsRoom 415 UtilizationIndicatorSpring 2000 Spring 2001 Percent utilization61%103%Classes30 hours39 hoursFill rate86%90%Enrollment6141.

10 168 Retention86%85%Successes392638 Enrollment management Models29 ASModelDegree of RestructuringNecessaryAuthorityCommittee LowInfluenceCoordinatorSomeNetworksMatri xModerateCooperationDivisionHighDirectEn rollment ManagerEnrollment management Team Enrollment Manager Works with unit leaders to examine goals,develop Enrollment plans, coordinate efforts toachieve them, and prepare assessment programs (Stewart, 2004) Enrollment management Team30 ASImpact Meeting Enrollment targets Capturing all growth and basic skills funding Improving potential to access state funding for newfacilities Ensuring the vitality of the college31 ASYour Role Among Many Others!


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