Executive Coaching Survey Report | 2019

1 Executive Coaching Survey Report | 2019. This document is an Executive Summary of the 14th Annual Sherpa Executive Coaching Survey Report . It is offered as a service to the Coaching industry to help coaches and clients understand our business. The complete research Report is available in hard copy only, from the Books' section at the Sherpa Coaching online store. The Executive Summary that follows highlights some key findings and summarizes some of the detailed information contained in the full Report . 1. Statement of Intellectual Property Rights 2019 by Sasha Corporation in that is to be considered a trade ALL RIGHTS RESERVED. Cincinnati, Ohio, USA, the holding secret. company for Sherpa Coaching , LLC. No part of this work covered by the This document is only authorized as copyright thereon may be Produced and printed in the United a hard-copy version, available for reproduced or used in any form or States of America.

2 Purchase from Sherpa Coaching , by any means: graphic, electronic, LLC, Cincinnati, Ohio USA, and made or mechanical, including This research is offered by Sherpa available to attendees at EXCO photocopying, recording, taping, Coaching LLC, Cincinnati, Ohio USA, 2019, the Executive Coaching Web distribution, or information as a service to executives and their Conference held June 2, 3 and 4 at storage and retrieval systems, or in coaches. the Westin Hotel, Fountain Square any other manner - without the in Cincinnati, Ohio, USA. written permission of the publisher. This Report is a distinct work from the 2019 public Report made For academic purpose, please use Please do not quote or otherwise available for download at no charge the following format for citations: use any part of this Survey without by its owner, Sasha Corporation, editorial permission from Sherpa through the website of Sherpa Sasha Corporation.

3 (2019). Coaching , obtainable by email Coaching LLC. The 2019 Sherpa request to the publishers'. Executive Coaching international media desk, This document contains information Survey . Cincinnati, OH: available exclusively from Sherpa's Sasha Corporation. proprietary research, a body of work 2. Comments and Highlights Extended analysis available in the full Report 3. Table of Contents STATEMENT OF INTELLECTUAL PROPERTY RIGHTS ..2. COMMENTS AND TABLE OF CONTENTS ..ERROR! BOOKMARK NOT DEFINED. THE Executive Coaching Survey ..5. WHAT IS Executive Coaching ?..6. DEFINING THE INDUSTRY ..7. HOT TOPICS | 2019 ..8. Delivery and Technology .. 10. Mentoring .. 11. Strengths versus Weaknesses .. 12. LANDSCAPE OF 14. Age and Tenure .. 16. WHAT CLIENTS WANT .. 17. Demand for Coaching .. 19. How Buyers Find a Coach .. 20. Measuring the Benefits.

4 21. Executive Coaching AS A CAREER .. 23. Coaches' Earnings .. 25. Executive Coach, Business Coach .. 26. Internal and External Coaches .. 27. How Coaches Market Services .. 28. THE Coaching CONFIDENCE INDEX .. 29. PARTICIPATION .. 30. 4. The Executive Coaching Survey Extended analysis available in the full Report Welcome to the 2019 Executive Coaching Survey . This market research is a service of Sherpa Coaching , a team of coaches, authors, educators, and researchers working across the world via Telepresence, and based in Cincinnati, Ohio, USA. Your research team consists of Karl Corbett, Managing Partner and Joseph Valeri, Research Executive at Sherpa Coaching along with Shawn Herbig and his IQS Research organization. This year's research is sponsored by: University of Georgia Center for Continuing Education, Athens, GA.

5 Howard University School of Business, Washington, Sherpa Coaching , Cincinnati, OH. Training Impact Leadership Expeditions, Lahore, Pakistan EXCO, the 14th Annual Executive Coaching Conference This year, as always, we polled Executive coaches, business coaches, clients, HR and training professionals, and a wider group of professionals with an interest in leadership development. All data about Coaching in this Report comes from this data set and subsets, such as Executive coaches only, as labelled. 5. What Is Executive Coaching ? With thanks to our sponsors and supporters, the Executive Coaching Survey is a market research project now in its fourteenth year. Through this market research, you will discover how to make the most of Coaching as a service for your organization or as a career for yourself. What exactly is Executive Coaching ?

6 Let's draw some distinctions between two general areas of discipline: Executive Coaching ' and business Coaching '. What are some of the differences in emphasis, focus, and training between these two types of Coaching ? Business Coaching is an alternative term for consulting, as research shows: Many business coaches refer to themselves as consultants, a broader business relationship than one which exclusively involves Coaching .. Lorber, Laura (10 April 2008). " Executive Coaching Worth the Money?". The Wall Street Journal. We ask respondents to identify themselves, with two of the choices being: business coach (working to develop client's knowledge and skills) or Executive coach (working to permanently enhance business behavior). 6. Defining the Industry To gather insightful and useful data, we need to distinguish between Coaching , training, consulting, mentoring, and other professional positions.

7 This allows us to separate and analyze answers that come specifically and exclusively from Executive coaches. We can make direct, factual comparisons between different types of professionals. So, let's focus specifically on what Executive Coaching means. An accurate and viable definition of Executive Coaching offers specific information that distinguishes it from other Coaching such as life, sports, fitness or business Coaching . The most widely accepted definition of Executive Coaching is this: "regular meetings between a leader and a trained facilitator, designed to produce positive changes in business behavior in a limited time frame. *. * Definition from 'The Sherpa Guide: Process-Driven Executive Coaching ' (Thomson 2005). 7. Hot Topics | 2019. 8. Hot Topics Delivery and Technology The way in which services are provided will remain a hot topic for one simple reason.

8 Technology is always changing, and the way coaches deliver services will change to reflect it. With various forms of video conferencing now surpassing face-to- face Coaching , it's vitally important to stay current. Coaches, clients, and all business professionals look to utilize all forms of service delivery to best accommodate everyone's needs especially internet and HD video. We will provide the latest market trends so you can stay current. Mentoring Although some similarities exist between the role of a business or Executive coach and that of a mentor, there are some key differences. Mentoring programs usually exist to help orient new employees or provide guidance through other valuable workplace relationships. This year's annual Report marks the first time we have investigated this area in detail. This new section of the Report will start to paint a picture of the landscape of mentoring programs, especially how they relate to the world of Coaching .

9 Strengths vs. Weakness While it's not an either-or situation, some coaches prefer to focus on strengths while others look more at weaknesses. While three quarters of coaches overall tend to work on appreciative inquiry, HR and training professionals continue to be more likely to work on deficits. Older coaches whose training took place a long time ago . also tend towards weaknesses. We will investigate some of the nuances of this unique data set in this section. Women in Leadership Last year we compiled an industry standard look at an important topic, women in leadership. Taking a look aimed at the topic of gender diversity in leadership, we'll provide a separate stand-alone Report . It will investigate a specific set of questions introduced to the annual Survey in 2017. How do perceptions differ by age and type of professional?

10 A majority of Executive coaches are women and the data provides valuable insight. A professional from Scotland made a comment that we heard echoed by others in the 2019 Survey : I feel that coaches will continue to be used as change agents; however I see organisations using them for coping with stress and resilience. This is a growing market.. 9. Delivery and Technology Extended analysis available in the full Report We first reported the use of webcams and applications such as Skype in 2007, when coaches were first starting to use this medium. Between 2011 and 2012, use of these methods exploded. Now, most coaches and clients experience webcam Coaching to some extent, and a third of all Coaching services are delivered that way. In 2012 we separated HighDef videoconferencing from Skype and other LowDef webcam video tools, and about 4% of Coaching was delivered this way.