Exhibiting-at-a-Glance

1 What do you see when you look into the future? Do you see opportunities and breakthroughs? Or just problems To maximize efficiency, the show floor is divided into food and non-food. The North Hall and Sky Hall are devoted and obstacles? Store brands is based on optimism. It is all about taking to food, snacks and beverages while the South Hall advantage of the future and growing. Perhaps that is why PLMA's annual presents health and beauty, household and GM. trade show has been so successful. Starting with only 50 exhibit booths in PLMA helps exhibitors before and during 1980, it is now the largest private label organization in the world.

2 The show, too. You can be a part of this exciting phenomenon. Private label market share PLMA's online Show Preview opens has reached nearly 25% of unit sales in the and is expanding faster than 30 days before the show so you can announce national brands. Retailers coast-to-coast have committed themselves to an new products to retail buyers. aggressive store brands strategy while The New Product Expo, on display in specialty chains are using their own brands to PLMA's unique Idea Supermarket, helps you create shopper loyalty unheard of only a few to promote your com pany's innovations and years ago.

3 Supermarkets, drugstores, mass attract buyer attention. merchandisers, dollar stores and convenience retailers are all on the store brands The Official Program Guide, distributed to retailers bandwagon. This is your opportunity to grab at registration, gives your com pany advertising the future and make it work for you. opportunities to spotlight your booth location. Store Brands and Beyond is the theme And, PLMA's Show Floor Navigator permits visitors of PLMA's 2015 Private Label Trade Show and to use their smartphones to search for products and it says it all.

4 More than 2,700 exhibit booths. exhibitors while they are at the show. Over 5,000 buyers and visitors. Nearly But PLMA is more than a trade show. 20,000 different products from food, Your membershi p opens the door to snacks and beverages to health and beauty, seminars, conferences, publications, from kitchen and household to GM. All devoted to store brands. All under one research, and networking that you roof at one time. will need in the year ahead. Whether you are a small manufacturer or part of a large multi-national You can buy exhibit space in other com pany, it is your chance to meet the largest concentration of private label shows, but no show will help you decision-makers anywhere.

5 Build your future better than PLMA's , 2 015 Chicago annual Private Label Trade Show. To exhibit, contact PLMA today. Telephone (212) 972-3131. or email . Exhibiting-at-a-Glance Show Location PLMA's 2015 Private Label Trade Show will be held at the Rosemont Convention Center, only 10 minutes from Chicago's O'Hare International Airport. Conveniently located within walking distance or short shuttle bus rides from major hotels, the convention center provides exhibitors with an easy-to-reach, efficient venue for trade shows. Trade Show Schedule Friday, November 13 Online Show Preview Booth Set-Up 8:00am - 6:00pm Exhibitors are invited to announce new products on PLMA's Saturday, November 14 Show Preview, which is sent to all registered retail and Booth Set-Up 8:00am - 6:00pm wholesale visitors 30 days prior to the show.

6 Exhibitors can also submit new products for display in PLMA's New Product Sunday, November 15 Expo, which is located inside PLMA's Idea Supermarket . Booth Set-Up 8:00am - 6:00pm and open during show hours. Seminars & Workshops 2:00pm - 4:00pm Opening Night Reception 7:00pm - 8:00pm PLMA Matchmaker . Monday, November 16 PLMA Matchmaker helps retailers and wholesalers arrange Keynote Breakfast 8:00am - 9:00am appointments with exhibitors prior to the show. Exhibitors Trade Show Floor Open 9:00am - 6:00pm receive secure access codes prior to the show in order to Tuesday, November 17 partici pate.

7 Seminars and Special Events PLMA Live! Breakfast 8:00am - 9:00am Trade Show Floor Open 9:00am - 4:00pm Exhibitor personnel receive free admission to PLMA's Opening Wednesday, November 18. Night Reception, Keynote Breakfast and the PLMA Live! Booth Breakdown 8:00am - 1:00pm Breakfast as well as Sunday's seminar program. Booth Assignments Exhibit Rates The trade show floor is divided into separate halls for food and The cost of exhibiting at PLMA's 2015 Store Brands and home and health. All booth assignments are on a first-come, Beyond is low, too.

8 Choose from a variety of in-line or first-served basis in order of recei pt of application and island configurations. This year's member rates are: payment, product eligibility and availability of space. Official Program Guide 1 booth (10' x 1 0') $ 3, 500. 2 booths (20' x 1 0') $ 4, 500. PLMA exhibitors get a free listing in the Official Program Guide 3 booths (30' x 1 0') $ 6, 000. which includes com pany name, address, phone, website, email, 4 booths (40' x 1 0') $ 7, 500. product lines and exhibitor personnel. Advertising space is also 4-unit island (20' x 20') $ 8, 000.

9 Available for com panies who wish to promote their booth 6-unit island (30' x 20') $ 10, 000. location or products. 8-unit island (40' x 20') $ 12, 000. PLMA Live! Coverage 10-unit island (50' x 20') $ 1 5, 000. 12-unit island (30' x 40') $ 1 7, 000. The show is also broadcast over the internet to retailers 16-unit island (40' x 40') $ 21, 000. across the country on as well as to TV 20-unit island (50' x 40') $ 25, 000. monitors in hotels and exhibition halls. Preliminary Retail and Wholesale Registration List Exhibitors receive a preliminary retailer and wholesaler list 30 days prior to the show to help arrange appointments in advance.

10 PLMA's Who's Who of Retailers and Wholesalers Here is a sam ple of the buyers you can meet at the show. Supermarkets and Food Retailers MARC GLASSMAN HARVARD DRUG. RITE AID CORP. IGA. A&P WALGREEN CO. KINRAY. Mass Merchandisers ACME MARKETS KRASDALE FOODS. AHOLD USA MCKESSON CORP. ALBERTSON'S KMART MCLANE COMPANY. ALDI SEARS MERCHANT DISTRIBUTORS. ANGELO CAPUTO'S FRESH MARKETS SHOPKO PIGGLY WIGGLY ALABAMA. BI-LO SMART & FINAL STORES PIGGY WIGGLY MIDWEST. BIG Y FOODS TARGET PRIDE PRODUCTS CORP. BROOKSHIRE BROTHERS VARIETY WHOLESALERS ROUNDY'S.