Exploring How Visual Images Communicate and Persuade

1 Exploring How Visual Images Communicate and Persuade OSHER 713-001 Dates: Wednesdays, 03/30/16- 05/11/16, No Class on 04/27/16 Times: 1:30 3:00 PM Location: Commander s House, Fort Douglas Instructors: Kathleen Bingham, Course Overview Have you ever wondered how Visual Images reach out and grab your attention? How it is that Images intrigue, Communicate , manipulate, and Persuade our emotions? We are all audience to a full range of Images : movies, photography, cemetery monuments, national parks, art on display. Visual communication or Visual rhetoric (persuasion) is often said to deal with appearances rather than reality.

2 Why do we "suspend our disbelief" (Coleridge) when we are audience to Images ? This class will explore basic theories of Visual perception and analyze how Images create emotional messages in Visual media and in every-day experience. This class explores basic theories of Visual perception and Visual analysis of Images as contexts for the study of Visual messages. Students identify basic principles that underlie understanding and analysis of Visual arts, media, photography, and Visual theory. Explores: 1) specific types of Visual communication: photographs, period artifacts, Visual language, graphic and iconic media; 2) Visual elements such as color, design, composition, form, etc.

3 ; 3) how Images Persuade ( Visual rhetoric). Textbooks Bang, Molly. Picture This: How Pictures Work. New York: SeaStar Books, 2000. Sontag, Susan. On Photography. New York: Picador, 1973. Optional: Barry, Ann Marie Seward. Visual Intelligence: Perception, image , and Manipulation in Visual Communication. New York: SUNY Press, 1997. (I ll send articles from this text, so it is not necessary for you to purchase the book, unless you want it for your library.) Articles I will email the articles to you at least one week prior to the class period. Note: I am happy to exchange any of the articles listed in the syllabus for ones you prefer in Texts and Selected Articles.

4 We can talk about this option in class. Reading Assignments I will send an email with an attachment of readings at least one week prior to class. You can let me know the articles you want to discuss. This syllabus is subject to change. Perception, image , and Aesthetics March 30 Plato (Allegory of the Cave, image by email) Bang, (6-91) April 6 Barry, The Nature and Power of Images (excerpts) Prelli, Death on Display, Morris (204-226) Barthes, Roland. image , Music, Text, Rhetoric of the image Ap. 10 Barry, The Language of Images (excerpts) National Park Landscapes and the Rhetorical Display of Civic Religion, Holloran, S.

5 Michael; Clark, Gregory (excerpts) Rhetoric of image Ap. 16 Aristotle, On Rhetoric (handout) Smith, Morarity, et al, Theory of Visual Rhetoric, Foss (141-152) Hill and Helmer s, The Rhetoric of Visual Arguments, Blair (excerpt) Barthes, Rhetoric of the image (33-51) Photography, Media, Art, and Film Ap. 23 Sontag, (excerpts) (3-112), (115-208) Ap. 27 No Class May 4 Helmes, Marguerite, Framing the Fine Arts Through Rhetoric Olson, Finnegan, Hope. The Force of Callas Kiss: The 1997 Apple Advertising Campaign, Think Different, Parry-Shields (279-293) May 12 Barry, Film Logic and Rhetoric, (191-252) Silent and Avant-garde film selections Texts and Selected Articles Bang, Molly.

6 Picture This: How Pictures Work. New York: SeaStar Books, 2000. Barry, Ann Marie Seward. Visual Intelligence: Perception, image , and Manipulation in Visual Communication. New York: SUNY Press, 1997. Barthes, Roland. image , Music, Text, The Photographic Message, Rhetoric of the image , Heath, Stephen, trans. New York: Hill and Wang, 1977. Defining Visual Rhetorics. Charles A. Hill, Marguerite Helmers, eds. London: Lawrence Erlbaum Associates, 2004. The Psychology of Rhetorical Images , Hill Charles A. Framing the Fine Arts Through Rhetoric, Helmes, Marguerite. The Rhetoric of Visual Arguments; Blair, Anthony J. Defining Film Rhetoric: The Case of Hitchcock s Vertigo, Blakesley, David.

7 Handbook of Visual Communication: Theory, Methods, and Media. Theory of Visual Rhetoric, Foss,Sonja K., Smith, Ken; Moriarty, Sandra; Barbatsis, Gretchen; Kenney, Keith, eds. London: Lawrence Erlbaum Associates, 2005. Hart, Roderick, P., Daughton, Suzanne M. Modern Rhetorical Criticism (third edition). The Rhetorical Perspective, Analyzing Media. Boston: Pearson Publishing, 2005. Merleau-Ponty, Maurice. The Primary of Perception. Northwestern University Studies in Phenomenology and Existential Philosophy, The Primacy of Perception and its Philosophical Consequences. Wild, John, Edie, James M., eds. Chicago: Northwestern University Press, 1955, edition, paperback, 1971.

8 Rhetorics of Display, Prelli, Lawrence J. ed. Columbia: University of South Carolina, 2006. Satisfaction of Metaphorical Expectations through Visual Display: The Titanic Exhibition, Jorgensen-Earp, Cheryl. Visualizing a Bounded Sea: a Case Study in Rhetorical Taxis, Prelli, Lawrence J. National Park Landscapes and the Rhetorical Display of Civic Religion, Holloran, S. Michael; Clark, Gregory. Epideictic and Its Cultural Reception: In Memory of the Firefighters, John C. Adams. After Walter Benjamin: The Paradise at the End of the Rainbow, Lawrence Rosenfield. Readings in Classical Rhetoric, Aristotle: The Rhetoric, Benson, Thomas W.

9 , Prosser, Michael H. Bloomington, Jebb, Richard, trans. London: Indiana University Press, 1972. Sontag, Susan. On Photography. New York: Picador, 1973. Visual Rhetoric: a Reader in Communication and American Culture. Olson, Lester C.; Finnegan, Cara A.; Hope, Diane S. eds. Thousand Oaks: SAGE Publications, 2008. Mediating Hilary Rodham Clinton: Television News Practice and image -Making in the Postmodern Age, Parry Giles (375-392) (readings) To Veil the Threat of Terror: Afghan Women and the Clash of Civilizations in the Imagery of the US. War on Terrorism, Cloud, Dana. The Force of Calls Kiss: The 1997 Apple Advertising Campaign, Think Different Shields, Ronald E.

10