Fitness Center Business Plan Sample

1 Fitness Center Business plan Sample . IMPORTANT INFORMATION CONCERNING THIS MEMORANDUM. This Memorandum (the Memorandum ) has been prepared by Fitness Center Company Inc. es (" Fitness Center Company" or the "Company") for informational purposes, solely for use by prospective investors in considering their interest in entering into a possible purchase of securities of the Company (the Transaction ). so of at The information contained herein has been prepared to assist interested parties in making their own evaluation of the Company and does not purport to be all-inclusive or to contain all information that a prospective investor may desire or that may be required in order to properly ci y evaluate the Business , prospects or value of the Company. In all cases, interested parties should conduct their own investigation and analysis of the Company. r t The Company does not make any representation or warranty (expressed or implied) as to the e accuracy or completeness of this Memorandum or any statements, estimates or projections s y contained herein, and will not have any liability for the recipient's use of this Memorandum or er op any other oral, written or other communications transmitted to the recipient in the course of its A.

2 Op evaluation of the Company. This Memorandum includes certain statements, estimates and projections provided by, and with respect to the anticipated future performance of, the vi r Company. &. P. C. Such statements, estimates and projections reflect various assumptions made by the Company concerning anticipated results, which are subject to Business , economic and competitive uncertainties and contingencies, many of which are beyond the control of the Company and ot which may or may not prove to be correct. The only information that will have any legal effect will be that specifically represented or warranted in a definitive agreement relating to a N. Transaction with the Company. Xa By accepting this Memorandum, the recipient acknowledges and agrees that all of the information contained herein is confidential and subject to the Confidentiality Agreement o executed by the recipient. Without limiting the generality of the foregoing: (1) the recipient will D. not reproduce this Memorandum in whole or in part; (2) if the recipient does not wish to pursue a Transaction relating to the Company, it will (i) promptly return this Memorandum to the Company, together with any other material relating to the Company which the recipient may have received from the Company, (ii) promptly destroy all copies of any analyses, compilations, studies or other documents prepared by or on behalf of the recipient and containing or reflecting any information in the Memorandum or such other material, and (iii) take such other Xavier & Associates 2010 Page | 2.

3 Fitness Center Business plan Sample . actions, if any, required by the Confidentiality Agreement; (3) the recipient will hold all information and the fact that it is involved in any process relating to the Company and the status thereof as confidential; and (4) any proposed actions by the recipient which are inconsistent in any manner with the Confidentiality Agreement will require the prior written consent of the Company. es The Company reserves the right to negotiate with one or more prospective investors at any time and to enter into a definitive agreement relating to a Transaction with the Company without so of prior notice. Also, the Company reserves the right, at any time, to terminate the further at participation in the investigation and proposal process by any party and to modify any procedures without giving advance notice or providing any reason. ci r ty NEITHER THIS CONFIDENTIAL MEMORANDUM NOR ITS DELIVERY TO YOU SHALL. CONSTITUTE OR BE CONSTRUED TO BE AN OFFER TO SELL ANY SECURITIES OF THE.

4 COMPANY. THIS DESCRIPTIVE MEMORANDUM SHALL NOT BE DEEMED AN INDICATION OF. THE STATE OF AFFAIRS OF THE COMPANY. e THIS MEMORANDUM CONTAINS CERTAIN PROJECTED FINANCIAL INFORMATION THAT. REFLECTS MANAGEMENT'S PROJECTIONS AS TO THE ANTICIPATED FUTURE RESULTS. s y er op BASED UPON ASSUMPTIONS THAT ARE INHERENTLY UNCERTAIN, INCLUDING. ASSUMPTIONS AS TO THE SIZE OF THE MARKET IN WHICH IT COMPETES, THE COMPANY'S. A. op MARKET SHARE, GENERAL INDUSTRY CONDITIONS AND OTHER FACTORS. THE. ASSUMPTIONS ARE BASED UPON MANAGEMENT'S JUDGMENT AND ARE DEPENDENT ON. vi r MANY FACTORS OVER WHICH THE COMPANY HAS NO CONTROL. AS A RESULT, NO. &. REPRESENTATION OR WARRANTY IS MADE AS TO THE FEASIBILITY OF THE PROJECTED. P. C. FINANCIAL INFORMATION OR THE ACCURACY OR COMPLETENESS OF THE ASSUMPTIONS. FROM WHICH THE PROJECTED FINANCIAL INFORMATION ARE DERIVED. THERE CAN BE NO. ASSURANCE THAT THE PROJECTIONS WILL BE REALIZED. IT CAN BE EXPECTED THAT. ACTUAL RESULTS WILL VARY FROM THOSE SET FORTH IN THE PROJECTIONS, AND THAT.

5 Ot THE VARIATIONS MAY BE MATERIAL AND ADVERSE. THIS MEMORANDUM ALSO INCLUDES CERTAIN INDUSTRY STATISTICS BASED, IN WHOLE. OR IN PART, ON INFORMATION GATHERED BY THE COMPANY AND THE ESTIMATES OF. N. MANAGEMENT. NO REPRESENTATION OR WARRANTY IS MADE AS TO THE ACCURACY OR. COMPLETENESS OF SUCH STATISTICS OR THE ACCURACY OR COMPLETENESS OF THE. Xa ESTIMATES OR OTHER INFORMATION FROM WHICH THE STATISTICS ARE DERIVED. o All communications relating to this material or a possible transaction involving the Company D. should be directed to, co-owner. Neither the Company nor any of its customers, affiliates or employees may be contacted directly. Xavier & Associates 2010 Page | 3. Fitness Center Business plan Sample . Table of Contents Executive Summary ..6. Business 6. es Product and 6. The Market .. 7. The Competition .. 7. so of at Operations .. 7. Management Team .. 7. ci Risk / Opportunity .. 8. ty Financial 8. Financial Summary .. 8. r Business Description .. 10. e Industry Overview.

6 10. s y er op Company Description .. 11. History and Current Status .. 11. A. op Goals and Objectives .. 11. vi r Critical Success Factors .. 12. &. P. Company Ownership .. 12. Exit 13. 14. ot Service Description .. 14. Unique Features or Proprietary Aspects of Product/Service .. 16. New and Follow-on 16. N. The Market .. 17. Xa Industry Analysis .. 17. o Market Analysis .. 21. Competitor Analysis .. 25. D. Marketing Strategies and 29. Introduction .. 29. Market Segmentation Strategy .. 29. Targeting Strategy .. 29. Positioning 30. Xavier & Associates 2010 Page | 4. Fitness Center Business plan Sample . Product/Service Strategy .. 30. Pricing 30. Promotion and Advertising Strategy .. 31. Sales 32. Sales Forecasts .. 34. es Management .. 36. Company 36. so of at Management Structure and 36. Legal 37. Operations .. 38. ci r ty Operations Strategy .. 38. Scope of Operations .. 38. Location .. 38. e Personnel .. 39. Operations Expenses .. 40. s y er op Financials .. 42. A. op Start-up Funds.

7 42. vi r Assumptions .. 42. &. P. Break-Even Analysis .. 43. Balance Sheet .. 44. Income Statement .. 45. Cash 46. ot Ratio Analysis .. 47. Funding Request .. 48. N. Capital Requirements .. 48. Xa Risk/Opportunity .. 48. o Appendix .. 49. Year 1 Monthly Profit & Loss 49. D. Year 1 Monthly Unit Sales .. 50. Year 1 Monthly Unit 50. Year 1 - Monthly Sales 51. Year 1 - Monthly Direct Unit Costs Forecast .. 51. Year 1 - Monthly Direct Cost of Sales Forecast .. 52. Xavier & Associates 2010 Page | 5. Fitness Center Business plan Sample . Executive Summary Business Description Fitness Center Company is a unique Fitness facility with a strong focus on providing es practical lifestyle enhancement to its members in an upbeat, friendly, yet adult- oriented atmosphere. As a first-class exercise facility, the company promises to deliver the highest level of personal service and attention to its members. so of at Product and Services ci Fitness Center Company provides its members with the latest in Fitness and martial arts y techniques.

8 From group or corporate, to individual training, the company will t customize specific programs geared for all Fitness enthusiasts, from beginners to r professional. e Fitness programs offered include: s y er op A. op A group Fitness training program geared to groups of Tone & Fit individuals seeking to be motivated by those within the group. vi r A private training program uniquely designed for clients &. P. CPrivate Fit seeking to find their Fitness comfort zone through personalized, one to one training, in a stress free, structured environment. Semi-private sessions for 2 and 3. participants are also available. ot An intensive Fitness and weight loss program geared to Boot Camps individuals superior results. A personalized training program designed with the N. Private Group Fit group's overall Fitness goals in mind, whether it's weight loss, muscle tone, flexibility or a combination. Xa A type of Private Group Fit that is designed specifically Corporate Fit o for corporations.

9 Customized and appealing to clients in both large and small corporate societies. D. A fully graded Karate program designed to get the Karate Fit participants in shape while developing overall mind body discipline and, at the same time, participants have fun. Using the Hatha Yoga methods, the programs are Yoga Control designed to provide strength, flexibility and relaxation. Xavier & Associates 2010 Page | 6. Fitness Center Business plan Sample . The Market The Canadian Health and Fitness Club Industry has been experiencing tremendous growth for a number of years, with revenues totaling approximately (CDN) billion dollars in 2008. Total memberships in 2008 were approximately million, with es approximately of the Canadian population being enrolled in a local Fitness centre. Personal training continues to be the strongest growth segment of the Fitness industry. This trend is expected to continue as personal trainers expand their services so of at beyond a general exercise program. The Competition ci y Competition within the Canadian Health and Fitness Industry is fiercely intense, diverse t and fragmented.

10 The number of health and Fitness centers is expanding rapidly, r specifically within the larger metropolitan areas in Canada. e Fitness centers have become more specialized, offering unique services and providing a large range of Fitness related services to their members. s y er op The larger Fitness chains, such as; Good Life Fitness , Extreme Fitness and Curves, tend A. op to dominate the market. However, a trend for unique Fitness services, such as those of Greco Lean and Fit, Free Form Fitness etc., are increasing in popularity as individuals vi r seek a more specialized and alternative methods to achieve physical Fitness . &. P. C. Operations The day to day operations of Fitness Center Company will be focused on delivering ot exceptional group training and personal training services, within a positive and inviting atmosphere. N. The Fitness Center Company facility will be approximately 3,000 square feet, and include adequate workout rooms, office and administrative areas, and Xa washrooms/showers.