FREQUENTLY ASKED QUESTIONS - mtmshopper.com

1 FREQUENTLY ASKED QUESTIONSHow much is a Town Values Franchise?The Town Values Franchise Fee starts at a low, $14, is the Town Values Royalty?Town Values current Royalty is $ per month or 5% of Gross Billings, whichever is greater. You only pay Town Values 12 times a there an Advertising Fund Fee?Currently, there is not. Town Values estimates it will take several years before they begin collecting contributions into the National Advertising & Marketing Fund. When they do, they will provide you with at least 60 days notice and are only expecting to collect 2% of your Gross Revenue do I generate business?Immediately upon signing with us, we ll work with you to quickly obtain clients. The variety of choices range from sales techniques to suggestions for campaigns that are designed to create momentum and get you started on the path to does my investment include?

2 Your paid Franchise Fee includes all the essentials to get your Town Values location off and printing . Town Values includes comprehensive training at their headquarters to educate owners on how and what is required to promote and sell advertising the Town Values way. Training is provided on their technical and internet systems, knowledge on how to organize your place of business, presenting our services to the client, scheduling, managing leads, billing, handling customer relations and more. Plus, we will be with you offering expert advice as your business makes Town Values better than other franchises?Everything. We know this because Town Values was founded with a mission of providing a service that has made lives better and more profitable for its business customers. Since then, they have used this principle as a guide to shape the growth of the organization.

3 Town Values is not just another service franchise; it s a family franchise, continually influenced by the desire to help the emerging communities it more information, contact us: TOWN VALUES MAGAZINES mall Business CommunityWe provide a unique and powerful combination of a print and online magazine, along with other direct mail products that maximize the exposure of the small business we service. Our typical markets range from 20,000 to 30,000 Values Magazine is now poised to expand its reach regionally and are seeking exceptional candidates to help become the leader in each Just Marketing ConsultingAs emerging market experts, we understand the unique business challenges faced by our advertiser clients and with each relationship, provides us the opportunity to assist its clients with business and promotional consulting that extends beyond the coupon.

4 A critical part of the Town Values difference is the ability of its representatives to impact and educate the small business owner in ways that ensure promotional AND business success. Many of our customers cite this value add service as a vital part of the relationship, one thatkeeps competition encroachment low and client retention is no known alternative promotional and advertising service provider that places consulting at the forefront of their service model, quite like Town Values THE INDUSTRYW here Opportunity Meets RepetitionDespite all the advancements in technology, direct mail remains one of the most powerful and cost effective methods for local business owners to reach out to consumers to increase traffic, revenue and loyalty. Furthermore, because direct mail promotional effectiveness is directly dependent on an advertisers consistent and steady use of the medium, creating a powerful annuity based business that mutually benefits the business owner, as well as Town Values and its franchise owners, comes naturally.

5 Once developed, a Town Values market should provide consistent and reliable annuity and income opportunities for the the Numbers: Direct Mail Marketing 79% of household recipients scan or read advertising mail It s expected that direct mail spend will rise by 200 million dollars from 2015 to 2016 In 2015, direct mail was the second most-used channel in promotional campaigns, outranking social, online, mobile and multiple other direct marketing tactics Direct mail is 25% better than email, 60% better than online display and 338% better than television at generating a positive experience with the consumer 57% of mail volume is attributed to direct mail pieces Direct Mail Coupons billion coupons were redeemed in 2015 Direct mail coupon redemption rates increased by 20% from 2014 to 2015 Direct mail is a promotional vehicle with a 28% likelihood to prompt shopping (Source DMA Statistical Factbook 2015)THE TOWN VALUES FRANCHISE OPPORTUNITYT raining Service - SupportWe are looking for people persons who are driven to succeed.

6 You do not need marketing or advertising experience, just a willingness to follow our system and a franchisee, all that is expected and required is an insatiable desire to sell the Town Values products and services and provide clients with a customer service and brand experience, second to have systems in place for ad design, print, mail prep and business organization. This leaves our franchisees more time to build relationships and grow their Town Values Initial and On-Going TrainingWe offer a fast paced initial training designed to get you started quickly. Then we have several follow up training sessions to help you along the way. Our team is available 24/7 via email or phone. Town Values takes pride in how we support our TerritoriesOnce you have invested in and worked hard to grow you Town Values business, rest assured it is protected and exclusively yours.

7 We work hard to award territories that are generous, equal in demographic characteristics and afford our owners the opportunity to work cooperatively with one another. You can always acquire more territory should your expansion goals motivate you, but what you have is yours as long as you remain an active franchisee with Town Values PROCESS4 Submit a Town Values Franchise Interest Form (available on the Town Value Website)4 Complete an introductory call with a Town Values manager: (770) 267-66504 Receive the Town Values FDD via Complete a Town Values Franchise Application for formal Visit the Town Values Corporate location for Decision Day .4 Sign Town Values Franchise Agreement and begin looking for your Town Values BACKGROUND Founders: Liliana & Marc McMain Established: 2003; Monroe, Georgia First Franchised: 2005 Projected New Units ( 2018-2019): 2 Support, Training & Materials Provided Initial and Ongoing Training Marketing Support and Services Proven Service & Fulfillment Techniques Outstanding Publication Track RecordFINANCIAL REQUIREMENTS & TERMS Liquid Capital Required: $30,000 Total Capital Investment: $27,995 to $60,145