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From the editor - Tata Group

From the editorFor those who were there at the beginning, it must seem like yesterday when THE 4 ATA Group TOOK ITS RST BABY STEPS ON THE BUSINESS EXCELLENCEJOURNEY "UT IT HAS BEEN TWO DECADES SINCE THAT START A TIME SPAN OVERWHICH 4 ATA COMPANIES BIG AND SMALL HAVE EMBRACED THE CONCEPT AND PRACTICE of a methodology that is essentially about making an enterprise better than itIS AND STICKING TO THE TASK YEAR AFTER YEAR )T TAKES EXTRAORDINARY COMMITMENT TO DO THIS CONSISTENTLY EVEN WHEN THE PROMISE OF REWARD IS OBVIOUS 3 UCH STAUNCHNESS OF PURPOSE DESERVES A SALUTE AND THAT IS WHAT THE COVER STORY IN this edition of tata Review IMPACT OF THE PROCESSES AND PROGRAMMES ENSHRINED IN THE BUSINESSEXCELLENCE MODEL IS VISIBLE IN THE TRANSFORMATION OF THE 4 ATA Group AND ITS CONSTITUENTS 4HE ASSESSORS MENTORS AND OTHERS WHO HAVE HELPED MAKE THISHAPPEN HAVE BEEN THE BEST AMBASSADORS FOR BUSINES

From the editor For those who were there at the beginning, it must seem like yesterday when THEÒ4ATAÒGROUPÒTOOKÒITSÒµRSTÒBABYÒSTEPSÒONÒTHEÒBUSINESSÒEXCELLENCE ...

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Transcription of From the editor - Tata Group

1 From the editorFor those who were there at the beginning, it must seem like yesterday when THE 4 ATA Group TOOK ITS RST BABY STEPS ON THE BUSINESS EXCELLENCEJOURNEY "UT IT HAS BEEN TWO DECADES SINCE THAT START A TIME SPAN OVERWHICH 4 ATA COMPANIES BIG AND SMALL HAVE EMBRACED THE CONCEPT AND PRACTICE of a methodology that is essentially about making an enterprise better than itIS AND STICKING TO THE TASK YEAR AFTER YEAR )T TAKES EXTRAORDINARY COMMITMENT TO DO THIS CONSISTENTLY EVEN WHEN THE PROMISE OF REWARD IS OBVIOUS 3 UCH STAUNCHNESS OF PURPOSE DESERVES A SALUTE AND THAT IS WHAT THE COVER STORY IN this edition of tata Review IMPACT OF THE PROCESSES AND PROGRAMMES ENSHRINED IN THE BUSINESSEXCELLENCE MODEL IS VISIBLE IN THE TRANSFORMATION OF THE 4 ATA Group AND ITS CONSTITUENTS 4HE ASSESSORS MENTORS AND OTHERS WHO HAVE HELPED MAKE THISHAPPEN HAVE BEEN THE BEST AMBASSADORS FOR BUSINESS EXCELLENCE 4 HEY ARE ANIMPORTANT REASON WHY COMPANIES AS DIFFERENT AS 4 ATA #ONSULTANCY 3 ERVICES AND4 ATA 3 TEEL INVEST

2 TIME AND EFFORT TO ENSURE THE PERVASIVENESS OF A CULTUREOF EXCELLENCE /UR COVER STORY CELEBRATES THE CONTRIBUTION OF THESE MEN AND WOMEN TO THE SUCCESS OF THE BUSINESS EXCELLENCE MOVEMENT IN THE Group )T TRACES THE MANNER IN WHICH THE MOVEMENT HAS UNFOLDED AND IT SHOWCASES THE ACHIEVEMENTS OF SOME OF THE BEST PERFORMING 4 ATA COMPANIES /UR LEAD OFFERING ALSO CAPTURES THE THOUGHTS AND VISION OF SOME OF THE VOTARIES OF BUSINESS EXCELLENCE IN THE Group #HAIRMAN #YRUS 0 -ISTRY FORMER #HAIRMAN 2 ATAN 4 ATA AND CHAIRMEN AND CHIEF EXECUTIVES PAST AND PRESENT OF 4 ATA 1 UALITY -ANAGEMENT 3 ERVICES THE ORGANISATION THAT DIRECTS AND GUIDES THE PROCESS !

3 LSO FEATURED IN THIS ISSUE IS AN INTERVIEW WITH .3 2 AJAN l Group CHIEFHUMAN RESOURCES OF CER AND A MEMBER OF THE 'ROUP %XECUTIVE #OUNCIL OF 4 ATA3 ONS l WHO SHARES HIS VISION FOR BUILDING INTELLECTUAL CAPITAL AND INCLUSIVEWORKPLACES "ESIDES THERE IS THE LATEST UPDATE ON 4 ATA 3 TEELgS MASSIVE GREEN ELD PROJECT AT +ALINGANAGAR AS WELL AS ITS .AT3 TEEL OPERATIONS IN 3 INGAPORE AND IN OUR COMMUNITY SECTION THE 3 UKHI "ALIRAJA INITIATIVE OF THE 3IR 2 ATAN 4 ATA 4 RUST AND !LLIED 4 RUSTS AND THE WORK IN SKILL BUILDING THAT 4 ATA #ONSULTANCY 3 ERVICES DOES IN 3 OUTH !FRICA 7E WRAP UP THIS ISSUE WITH A FASCINATING BEHIND THE SECURITY BARS PEEK INTOTHE CHEMISTRY AND CRAFTSMANSHIP THAT GOES INTO A PIECE OF 4 ANISHQ JEWELLERY !

4 S ALWAYS THEREgS MUCH TO MULL OVER IN tata Review, and we hope you enjoyTHIS SELECTION Warm regards,#HRISTABELLE .ORONHAC ontentsVOL 52 | ISSUE 2 JULY 2014In conversation54 MY ROLE IS TO HARNESS PEOPLE POTENTIAL FOR THE GREATER GOOD NS Rajan speaks to Cynthia Rodrigues6 THE VISION: JRD TATA8 OVERVIEW: THE ROAD TO EXCELLENCE Gayatri Kamath11 THE JOURNEY: RATAN TATA12 THE WAY FORWARD: CYRUS P MISTRY14 OUR COMPANIES ARE OUR PRIMARY CUSTOMERS S Padmanabhanspeaks to Cynthia Rodrigues17 JAMSHED J IRANI ON BUSINESS EXCELLENCE18 TBEM CAN HELP COMPANIES REACH THE PINNACLE OF BUSINESS EXCELLENCE Prasad Menon speaks to Christabelle Noronha21 SUNIL SINHA ON BUSINESS EXCELLENCEEXPERIENCES22 MENTORS.

5 GUIDANCE FROM THE GURUS28 ASSESSORS:DRIVERS OF EXCELLENCEBUSINESS EXCELLENCE: CASE STUDIES33 tata DAEWOO COMMERCIAL VEHICLE COMPANY36 JAGUAR LAND ROVER39 tata STEEL42 tata CONSULTANCY SERVICES45 PHOTO GALLERY: THE BUSINESS EXCELLENCE JOURNEY52 PERSPECTIVE:SURESH LULLAC over storyTHE BUSINESS EXCELLENCE JOURNEY (1994 2014) A special report celebrating two decades of the tata Group s business excellence journeyBusiness58 tata STEEL:COUNTDOWN AT KALINGANAGAR Nithin Rao62 tata MOTORS: MOTORING WITH ZEST64 NATSTEEL:SCRAP TO STEEL Shubha Madhukar68 tata CLASSEDGE:LEARNING SOLUTIONS WITH A DIFFERENCE Nithin RaoPhotofeature71 TITAN COMPANY, JEWELLERY DIVISON: A SEDUCTIVE MIX OF SCIENCE AND SKILL Shubha MadhukarBook review85 MANAGING THE CHIMPIN YOUR MIND Nithin RaoEDITORC hristabelle Noronha Email: TEAMA njali MathurCynthia RodriguesGayatri KamathJai MadanPhilip ChackoSangeeta MenonShilpa SachdevShubha MadhukarCONTRIBUTORSN ithin RaoShalini MenonDESIGNA braham K JohnShilpa NareshPRODUCTIONM ukund MogheEDITED AND CREATED BYin association with The Information : Sons Bombay House24, Homi Mody Street Mumbai 400 001 Phone.

6 91-22-6665 8282 DISCLAIMERAll matter in tata Review is copyrighted. Material published in it can be reproduced with permission. To know more, please email the TRUSTS:MAKINGEACH DROP GO AN EXTRA ACRE Shalini Menon80 tata AFRICA:SKILLSFOR PROGRESS Cynthia Rodrigues82 tata STEELPROCESSING AND DISTRIBUTION:EQUALOPPORTUNITY FOR ALL Cynthia RodriguesSCAN AND WATCH VIDEOSFROMTATA REVIEW. GET THE APP! THE QR CODE ON PHONETO DOWNLOAD THE AND LAUNCH THE THE IMAGE WITH THE LOGO TO PLAY THE VIDEOOne must forever strive for excellence, or even perfection, in any task, however small, and never be satisfied with second tata ,Chairman, tata Sons(1938 - 1991)The businessexcellence journey(1994-2014)Twenty years ago, the tata Group set forth on a search for excellence that has had a far-reaching and lasting impact on the entire organisation.

7 It has enhanced the reputation and value of the tata brand. It has spurred the growth of individual tata companies and laid the foundation for them to go global. And it has been the magic glue that has brought the Group together, binding tata companies together in bonds of a shared vision and special report celebrates two decades of the tata Group s business excellence journey with a medley of company stories, leadership perspectives and the experiences of some of the key players who contributed to its STORYTata Review July 20148 The road to excellenceThe tata Group s 20-year-old business excellence journey has established the bedrock supporting the growth of the tata brand and its reputation across geographiesCan it be a coincidence that tata Steel.

8 tata Consultancy Services and tata Chemicals are among the world s largest organisations in their respective businesses? Or that Titan, tata Power and Indian Hotels are not just India s biggest, but also acknowledged as best in class in their businesses? There are two commonalities to these very diverse, disparate entities one is the overarching tata brand name, and the second is their status as front-runners in the Group -wide business excellence movement called the tata Business Excellence Model (TBEM). Launched two decades ago, TBEM has been the driving force that has pushed tata companies Crusaders of TBEM: former TQMS chairmen JK Setna (left) and Madhu Bhagwat (right) to benchmark themselves against leading global companies and strive for excellence in their respective sectors.

9 Over the years, this unique Group initiative has forged an abiding culture of excellence, adding lustre to the tata brand. Acknowledging this, Group Chairman Cyrus P Mistry had this to say about the behind-the-scenes role played by TBEM: In the last 20 years of our business excellence journey, some of our companies have become global leaders, some have achieved leadership positions in India and most have got better in customer relations, in operational excellence, in profit orientation, in strategising and in competitiveness. TBEM has been the glue in binding the Group together and enhancing the tata brand.

10 THE GENESISTo understand how and why TBEM has played such a vital role in the Group , it is necessary to trace the journey from its genesis. Twenty years ago, Ratan tata , then newly-anointed as Chairman, was faced with the challenge of making the tata marque a uniform symbol of excellence across a Group of diverse and independently run companies. His solution to the problem: TBEM, a Group -wide platform that would encourage, support and recognise companies working to embed the tenets of COVER STORY July 2014 tata Review9business excellence in their operations. The methodology is modelled on the popular US-based quality initiative, the Malcolm Baldrige National Quality Award.


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