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gital Terrestrial Television Broadcasting (DTTB) Migration ...

Framework of the digital Terrestrial Television Broadcasting (DTTB) Migration Plan Bringing New Dimensions to the Broadcasting Experience of Filipinos Copyright DICT National ICT Planning Division National ICT Governance Service Department of Information and Communications Technology Republic of the Philippines DICT Building, CP Garcia Avenue, Diliman Quezon City, Philippines 1101 Telephone: +632 920 0101 Website: Email: Framework of the digital Terrestrial Television Broadcasting (DTTB) Migration Plan Bringing New Dimensions to the Broadcasting Experience of Filipinos October 2017 The Framework of the digital Terrestrial Television Broadcasting (DTTB) Migration Plan has been

Digital Terrestrial Television Broadcasting (DTTB) is the new technology in delivering TV programs over the airwaves. It will replace the current analog transmission system, premised on

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Transcription of gital Terrestrial Television Broadcasting (DTTB) Migration ...

1 Framework of the digital Terrestrial Television Broadcasting (DTTB) Migration Plan Bringing New Dimensions to the Broadcasting Experience of Filipinos Copyright DICT National ICT Planning Division National ICT Governance Service Department of Information and Communications Technology Republic of the Philippines DICT Building, CP Garcia Avenue, Diliman Quezon City, Philippines 1101 Telephone: +632 920 0101 Website: Email: Framework of the digital Terrestrial Television Broadcasting (DTTB) Migration Plan Bringing New Dimensions to the Broadcasting Experience of Filipinos October 2017 The Framework of the digital Terrestrial Television Broadcasting (DTTB) Migration Plan has been prepared by the Department of Information and Communications Technology (DICT)

2 , Republic of the Philippines, in consultation with public and private broadcasters, equipment manufacturers, content producers and key TV industry stakeholders. The DICT acknowledges the contributions from the DTTB Migration Committee and Technical Working Group (TWG) members, the Ministry of Internal Affairs and Communications (MIC), Government of Japan, and the International Telecommunications Union (ITU) Regional Office for Asia and the Pacific in the development of the plan. The DTTB Migration Plan addresses policy, regulatory and technical issues as well as fiscal considerations, industry and consumer support interventions, and other measures necessary for the country s Migration to digital TV Broadcasting , including the Public Communications Strategies in preparation for the planned Analog Switch Off (ASO).

3 The National Telecommunications Commission (NTC) shall issue the corresponding additional Rules and Regulations to ensure smooth DTTB implementation, in accordance with this DTTB Migration Plan and the Philippine Spectrum Roadmap. Framework of the digital Terrestrial Television Broadcasting Migration Plan B ringing New D im ens ions t o th e B roa dc as t ing Ex p erienc e of F ilip inos Acronyms and Abbreviations_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ i Secretary s Message _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ii Executive Summary_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

4 _ _ _ _ _ _ _ _ _ iii Introduction_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 2 Background to the Policy Formulation Process_ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3 Concepts and Definition_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 4 The Importance of digital Migration_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 6 Situational Analysis_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 8 The Broadcasting Transmission Standard_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 14 Rationale for digital Migration _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18 Alignment to the National Development Agenda_ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18 Bridging the digital Divide_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

5 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 19 Increasing Access to Information_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 20 Reinforcing National Identity of Disaster Resilience_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 21 Development of Local Content Industries_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 22 Managing the Radio Frequency Spectrum_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 22 Realization of New Services_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 23 The Philippine Transition from Analog to digital Television _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 25 Consideration for Different Switch Off Approaches Geographic Aspects of Switch Off_ _ _ _ _ _ _ _ 25 Geographic Aspects of Switch Off_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 27 Setting the ASO Deadline_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

6 _ 27 Socioeconomic Impacts of Migration_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 29 The digital Migration Policy for the Philippines_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 31 Guiding Principle_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 31 Policy Statement_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 31 Policy Goals_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 31 Policy Areas of Action_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 32 Implementation Framework_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 43 Role of Different Stakeholders_ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 43 Consensus Building and Consultation_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

7 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 45 Public Communication Strategy _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 49 Communication Plan_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 50 Communication Strategy_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 50 Communication Tools_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 51 Mechanics and Synergy for the Promotions_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 56 Conclusion_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 58 References and Acknowledgments _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 59 Annex_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 60 i Acronyms and

8 Abbreviations API Application Programming Interface ASO Analog Switch Off ATSC Advanced Television Systems Committee BML Broadcast Mark-up Language CAS Conditional Access System CATV Cable Television DENR Department of Environment and Natural Resources DOF Department of Finance DOST Department of Science and Technology DSO digital Switch On DSWD Department of Social Welfare and Development DTI Department of Trade and Industry DTTB digital Terrestrial Television Broadcasting DTT digital Terrestrial Television DTV digital Television EPG Electronic Program Guide EWBS Emergency Warning Broadcast System FTA Free-to-Air HDTV High Definition TV ICT Information and Communications Technology DICT Department of Information and Communications Technology IDTV Integrated digital Television IECEP Institute of Electronics Engineers of the Philippines IPTV Internet Protocol Television IRR Implementing Rules and Regulations ISDB-T Integrated Services digital Broadcasting Terrestrial ITU International Telecommunication Union KBP Kapisanan ng mga

9 Brodkaster ng Pilipinas MC Memorandum Circular MPEG Moving Picture Expert Group MTRCB Movie and Television Review and Classification Boar


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