Huawei Business Consulting Helps you improve …

1 Huawei Business Consulting Helps you improve revenue Achieving Business success Exploit emerging growth opportunities Support your Business success in the Transformation Era Huawei Helps you to increase Business value With our enduring customer- first philosophy, Huawei not only offers market leading products and solutions, but also provides consultancy services, helping telcos to achieve sustained Business growth. Telcos are facing new challenges and opportunities as the industry evolves into the Mobile Broadband (MBB) and Cloud computing era. Customer experience is being taken more seriously, and is being seen as a key driver of service growth . To achieve a market leading position, it is necessary to develop a supporting over 3 billion users, Huawei service launch. User- Centric Transformation (UCT) has developed a rich set of global tools model for your Business , in operations and best practice methods that have Our service coverage and networking. Huawei Consulting enabled our service provider customers is dedicated to supporting telcos to succeed.

2 Huawei is committed to in improving their User Experience In addition to Consulting services, addressing current issues for Index (UEI). Huawei also implements Business Service providers, including the Since 2006, Huawei Business Solutions, achieving significant four key areas described below. consultants have assisted more improvements. Services cover Cloud How to monetize mobile traffic, than 120 telcos globally, addressing computing, Information Technology, while at the same time considering their Business critical pain-points BSS/ OSS, network, terminals and 2G to 3G evolution, mobile internet with our core competences. professional services. Huawei solutions operation, traffic management, LTE. Amongst the top 50 global service are tailored to help clients maximize strategy and commercial planning. providers, Huawei has established their total value of ownership. How to improve the ROI of FTTx, key partnerships with 70%, having Over 500 Huawei experts and including ultra broadband, successfully executed quick-win consultants are ready to serve national broadband, digital home, plans to improve market growth clients through our Customer IP video and other fixed services.

3 And key Business indices. Business Partner Program. How to promote ICT and The program is supported by cloud computing growth;. three competence centers located in how to implement BSS/OSS. Competitive benefits of the United Kingdom, Singapore and transformation based on cloud Huawei 's Business Consulting Hong Kong, focusing on experience platforms; how to build profitable Huawei 's Business Engines provide in mobile networking, fixed enterprise ICT Business models. experts to improve value generation networking, broadband, the digital How to achieve all-IP. across the service provider industry. home,Information Communications transformation, including telco Having served hundreds of service Technology strategy design and ICT infrastructure, IPv6, IP. providers across 160 countries, services development and on into convergence, IP security, FMC. 1. Achieve great end user experience Nowadays, the distinction between the Internet, wireless mobile and Monetize TV media is blurring.

4 Consumer psychology and buying processes are impacted by several evolving market factors such as fragment breaks, user sociality beyond space and time, on-line anytime, and VUCC (variation, unique, community, comfortable) experience. experience Customer experience improvement is often quoted as the primary mission by over 82% of service providers worldwide. In view of this increasing trend, sustainable customer experience improvement and innovation, is seen as a key driver to reform the service and Customer Experience. We Offer Your Benefits Customer-Centric BSS / OSS / service / network optimization Segmentation optimization Managed User Experience Raised user experience index User Experience Improvement Practice Reduce customer churn rate Customer Value Promotion Plan Increased customer volume and ARPU. Flagship User Experience Center featuring innovative design Increased precision marketing capability E2E network QoS/QoE management Device development plan and Business strategy success Story A Tier 1 service provider in the Middle-East was experiencing a 4%-7% monthly prepaid churn rate, coupled with half of their postpaid subscribers being dongle users on unlimited pricing plans, resulting in high traffic levels with low bit value.

5 Huawei Business Consulting established a joint venture team with the service provider, to focus on the two core issues of churn and developing a mobile broadband market. The team developed several tactics including a Fair Usage Policy (FUP) that resulted in a decrease in network traffic by 20 percent, reducing ISP cost by 15%. Revenues were protected and a developed high-value mobile broadband service was promoted. 2. Monetize new Business opportunities Service provider revenue is showing signs of structural change. Monetize Huawei forecasted that revenues would grow by $220 billion during 2012 to 2015, with growth coming from three key areas: data broadband access, on-line services and advertising. With revenue from traditional services voice and SMS either declining or traffic plateauing, it's supposed to be continuing to account for the bulk of traffic. Service providers need to seize the new opportunities they are presented with in terms of broadband, cloud, social networking and M2M.

6 Adopting profitable Business models which extend the value of traditional network services, service providers can address new market segments with differentiated offerings. We Offer Your Benefits Mobile data revenue growth Additional data revenue Developing IP Video Business Enhanced revenue from ICT and cloud services Growing Cloud-based ICT revenues New revenue from backward charging Business plan design (License, Spectrum, Network) Increased ARPU. Business plan design (Mobile Internet, IDC, M2M). GTM and operation strategy (Mobile Internet, 3G/LTE, Digital Home, SME service). Innovative Business model design (LTE, cloud, M2M). success STORY. One leading service provider in the Middle East, lacking new growth opportunities and suffering from reducing market share, also faced a new competitor. To offset this decline, Huawei consultants were invited to form a joint team with the client for an IPTV service implementation. Our team produced a commercial IPTV solution, supported by a comprehensive technical strategy which included bundled pricing and precision marketing in core areas of cities.

7 Subscribers increased 470% within 6 months as a result of this strategy. Moreover, ARPU grew US$7. per month. In addition to index improvement, the client strengthened its leadership through increased customer loyalty as a result of service innovation. 3. Optimize your network efficiency The changing Telecommunications landscape coupled with the increasing Monetize speed of technology and service evolution means that service providers need to replace their traditional networks if they wish to remain competitive in network terms of market offerings and cost-effective operation. In addition to network infrastructure investment, IT investment is critical for operation efficient next generation operations, with investments growing at more than 4% per annum. Meanwhile, OPEX remains high up 60%-80%. Increasingly service providers are addressing these challenges by removing non-core assets, network sharing, managed capability, managed power and IT. outsourcing. Service providers must face this challenge and provide enhanced capabilities and comprehensive solutions planning and implementation.

8 We Offer Your Benefits PSTN transformation Increased network cost-effectiveness IP convergence and evolution Reduced network OPEX. Zero Wait' and HD-video network architecture design Increased network ROI, especially of 2G/3G/LTE network optimization and evolution core assets Service quality and performance improvement Enhanced customer loyalty Network asset evaluation Business model design and optimization Network Intelligence improvement success STORY. The drive towards National Broadband Networks (NBN) has created new opportunities for service providers. One Asia-Pacific service provider was confronted with 3 challenges when designing its NBN strategy, namely what Business model to adopt, the network design and the delivery strategy. Using global best practices in NBN. projects in combination with local market analysis;. Huawei 's Consulting team assisted the customer with the Business solution design, network implementation and an innovative Establish, Operate, and Transfer (EOT) delivery model.

9 These strategies helped their NBN project succeed resulting in a world leading reference case. 4. Market leadership during ICT transformation Digitalization and networking is entering many areas of our lives, driven by Monetize ICT the acceleration in convergence of telecommunications and innovative IT. services. It is estimated that the ICT market is now worth US$3000 billion transformation per annum. As key providers of the Pan-ICT domain, service providers have to be ready for the challenges in increasing customer value, defining application scenarios and determining new service capabilities. At the same time, service providers are facing the challenges of general network and service enhancement, all while continuing to provide traditional voice, data, broadband and security services for consumer, enterprise and wholesale markets, while promoting E2E applications for vertical markets designed to improve Business performance of enterprise customers. We Offer Your Benefits Ultra-Broadband and ICT strategy Optimized ICT transformation strategies Telco ICT development strategy Improved Business performance from ICT- IT and Cloud Based BSS/OSS Transformation based operation architecture Design of Information Service platform architecture Increased revenues from new sources IT system integration Enhanced ICT market share, sustained Cloud platform and operations strategy competitiveness ICT operation strategy for enterprises M2M development strategy and tactical plans success STORY.

10 Facing market saturation and slow growth, a Tier 1 service provider in Asia-Pacific engaged Huawei Business Consulting to produce a Business case for IaaS Cloud services, the product strategy and the go-to-market plan. Huawei consultants worked closely with the service provider to develop the IaaS strategy for their high-end customers, including a full launch plan. This deployment served as a foundation for the future development of innovative offerings, forming part of the service providers ongoing SaaS strategy. 5. Over 500 Huawei experts are ready to support you Jiang Xing, Director, MBB Consulting Over 15 years of experience in ICT industry. is specialized in mobile, covering the Consulting domain for 2G migation, Mobile Internet, and LTE service strategy. Business Consulting experience for leading operators in WEU, APAC, ME, LA Full understanding of the mobile trends & ecosystem Marketing Consulting : strategy, go-to-market plan, market and competitor analysis Business Case analysis Tony Dench, Principal Consultant, MBB Strategy Over 30 years technical, commercial and Consulting experience in international telecommunications.