電子書籍ビジネスの今後の可能性 ～ICTがもたらす出版構造 …

1 2010 4 0730002 2010 ICT 4 - 1 - 1995 96 4 2004 SONY 2009 10 Amazon Kindle 2010 5 iPad 2010 ICT 4 - 2 - 1

2 2 1980 1990 1990 2000 PC 2010 ICT 4 - 3 - 3 IC 2010 ICT 4 - 4 - 1 1989 20 2 1990 1996 ) 1996 9 4379 2009 7 1781 ( )

3 2~3 4~5 1 ( 2) : 010,00020,00030,00040,00050,00060,00070, 00080,00090,000100,000199519961997199819 9920002001200220032004200520062007200820 09 ( ) ( ( ) 2010 ICT 4 - 5 - 1 2 1996 2 6563 ( 1 931 ))

4 2007 2 853 9026 2009 1 9356 10 5 4 ( CVS) CVS ( 3) 05000100001500020000250002001 2002 2003 2004 2005 2006 2007 2008 2009 ( 2010 ) ( ) ( ) 2 2010 ICT 4 - 6 - 1 (6%) (12%) (7%) (3%) (32%) (10%) (8%) (22%) 3 2009 3,979 2,085 10 1 2 3 4 5 6 7 8 9 10 2008 3 20 ( ) 2010 ICT 4 - 7 - 65 PR (1)

5 7 ( 3) CVS 2 5 2010 ICT 4 - 8.

6 ( ) 1953 19 CD 6 6 ( DVD) 1992 2001 3 (2) (3) (4) 1.

7 2. 3. (= ) 100% 30% 2010 ICT 4 - 9 - ( ) ( ) ( )

8 ( ) ( ) 10 35%~40% ( 4) 2010 ICT 4 - 10 - (1) - - (2) [1] (3) (4) 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 3534333432343434363639414039393839373938 39 2222212122222324252730293029292931323335 35051015202530354045 4 ( )

9 2010 ICT 4 - 11 - 2 (1) 5 1. 2. 3. 4. 5. 5 1980 1980 (DTP) (CTS) ( )

10 1980 CD-ROM CD-ROM 2010 ICT 4 - 12 - 1985 CD-ROM 1987 CD-ROM 1988 62 1990 1990 CD-ROM 1990 SONY 8 CD-ROM DD-1 13 18 8 CD-ROM NEC CD-ROM CD-ROM 80 CD-ROM 1990 1995 Windows95 11 2011 1 16 90