III - ocsc.go.th

1 III ..V III V 2 2 1 3 4 8 10 16 2 17 19 21

2 23 24 25 27 28 3 29 (Employer Branding) 30 (Job Image Characteristics) 41 (Employer of Choice) 44 50 55VI 4 57 58 58 59 64 5 65 66 67 68 69 70 71 12

3 1) (Proactive Recruitment) 2) 3) 4) 1 34 1.

4 ( .., 2557) ( , 2555) .. 5 5 1 1. 2. 3.

5 (Walk-ins) (Field Trips) (Scholar-ships) (Advertising) (Open House) (Job Fairs) (Professional Societies) 4. / 5. 6 3.

6 ( ) .. ( ) ( ) ( ) ( ) ( ) 2 2 7 1)

7 2) Google (You re brilliant, we re hiring)3) 4) Google 10 McKinsey & Company (The War of Talent).

8 2544 (Proactive Recruitment) ( ) Intranet ( ) 89 5) 80% 20% / 6) 7) 8) 9)

9 10) Lifestyle Application Online Skype Line Facetime 11) 10 3 1) Generation Baby Boomer 2) Generation X 3)

10 Generation Y 1 ( , 2557)11 1 : , 2557 ( ) Generation Baby Boomer ( .. 2489-2507)1) 2) 3) 4) 1) 2) 3) 4) 1) 2) 3) 4) / 1) 2) 3) / 1) 2) 1) 2) 1) IT2) 1) 2) 3) 1)