IMPACT OF GLOBALIZATION ON INDIAN RURAL AND …

1 , (4) 2014:274-276 ISSN 2229-600X274 IMPACT OF GLOBALIZATION ON INDIAN RURAL AND URBANLIFEM anjunatha Studies in Commerce,Rani Channamma University, PG Centre, Torvi, Bijapur-586108, Karnataka, IndiaABSTRACTIn the present era, especially in the last two decades everyone talks of GLOBALIZATION and says that whole world is a globalvillage. In the basic sense it means integrating the economy of the country with the world IMPACT ofglobalization on INDIAN and RURAL life has a tremendous influence which is both positive as well as negative. The INDIAN urbanand RURAL life is viewed as the two faces of the same coin. They are mutually interdependent and both have a greater impactof GLOBALIZATION . India is getting global recognition and slowly moving forward to become a major economic and politicalstrength. Thus, the paper clearly elucidates that GLOBALIZATION is a complex phenomenon and its IMPACT on RURAL and urbanlife clearly.

2 It has a very profound IMPACT on both INDIAN RURAL and urban life. As a result GLOBALIZATION has shown remarkablegrowth in urbanization and RURAL : GLOBALIZATION , Urban and RURAL life and Global the present era GLOBALIZATION has gained an enormousimportance especially in the last 15 years. In the basic sense,the word GLOBALIZATION refers to the adoption ofliberalization of foreign exchange restrictions, open andunfettered trading markets, etc. As a result the world isconsidered as a global village . Being a complexphenomenon, it has several dimensions like political,technological, human, environmental, cultural, etc. It meantfor improving business activities across the globe throughtheprocess of socialization of the people. In a formalliterary context, it is also defined as the spread of new formsof non territorial social current paper entitled, IMPACT of GLOBALIZATION onIndian urban and RURAL life focuses on thephenomena ofglobalization which has brought cheers in the lives of thepeople.

3 It has opened new vistas of employment. Thecultural heritage of India is connected through networks lead to the internationalization of culturesalong with food habits, dress habits, life styles, study and understand the present socio-economicconditions of INDIAN Urban and RURAL life in the pathof GLOBALIZATION / under the shadow of study the concept of global village through theimpact of study new potential for development and wealthcreationGlobalization has transformed virtually all aspects ofmodern life like our jobs, our culture, and our relationshipswith one another. It brings new stresses, new challenges andnew opportunities. For the children in well-off families, GLOBALIZATION means a lot of opportunities like to travel, tomeet people of different culture, to experience lifestyle ofdifferent geographical regions and to get access to IN INDIAG lobalization is fact or life, which has come to stay with seems to be a greater force for prosperity.

4 Globalizationin India is generally considered to mean integrating theeconomy of the country with the world OF GLOBALIZATIONON INDIANRURAL LIFER ural development primarily concerned with upliftingpeople out of poverty. The IMPACT of GLOBALIZATION on ruralsocieties, there economy, environment must therefore beviewed through this perspective. The present paper,therefore is an attempt to what IMPACT globalizationishaving on RURAL aspects of GLOBALIZATION that relate to RURAL life or itsdevelopment which includes the commercialization ofagriculture and expansion of agro-industries, theliberlization of international trade and marketing for foodand other agricultural products, the intensification andinternal labour migraton, the increasing privatization ofresources and services and the wider use of information andcommunicaton and , the waveofglobalization hit India at the end of the last century whichresults in all the spheres migration to citiesfrom RURAL areas in search of employment was a commonphenomenon.

5 This was for various reasons especially forluxurious life, handsome salary and for numerous jobopportunities. Earlier there was a minimum wage act andnow equal wage for all is the percentage of village people attending the call ofnature in open fields is reduced. The good roads restrictmake them successful to sale agricultural products fromvillages to goods markets in cities & towns. As a result theycan earn good price of their in RURAL India wasImpact of GLOBALIZATION on INDIAN RURAL and urban life275miserable due to non-availability of electricity. Severalvillages have been electrified. It is big benefit in ruraldevelopment. GLOBALIZATION is going to make muchdifference to RURAL life through electricity. If this is supplieduninterruptedly 10-12 hours per days to these villages thenultimately, the process of development in RURAL life will is concerned, in villagesschool buildingsare available in villages and numbers of teachers areappointed in primary schools so as to improve the primaryeducation.

6 The infrastructures like benches, boards andother facilitiesare of improved quality. There is, however,another positive development that girls are attending theschools in the villages. Also the number of studentsattending graduate and post graduate courses is increasingwith awareness among students from ruralareas. Thetechnical education is providing to most of the studentsfrom RURAL areas to secure is trying to make use of it in villages andother communication infrastructure. People know about theinternet. There exists number of small scale industries invillages to provide employmentto educated is trying to push the technological changes inthe agriculture to make it a profitable venture. Efforts haveresulted as success stories in selected s real culture is still preserved in RURAL life eventhough the advancement of technology has much influencein RURAL areas.

7 People still prefer to wear dresses of oldfashion and celebrate festivals in old styles. Folk dances andfolk songs are still popular amongvillagers. Meanwhile thevillagers have awareness and culture is touched andaffected by western influence. Thus GLOBALIZATION has animpact on RURAL life as standards of living are good andmigration of people is taking place and poor people aremoving to urban areas in search of , as we know every coin has two sides there arenumerous advantages of GLOBALIZATION on the RURAL scale orthe INDIAN Village. The IMPACT of GLOBALIZATION has been feltby the INDIAN RURAL market as much as the urban , we can see that today changes are taking placerapidly in all walks of life and RURAL areas are no exceptionto this. Improved infrastructure facilities, economicliberalization, renewed emphasis on agribusiness and smallindustries,fast changing agricultural technology, scope forcommercialization of agriculture, greater budgetaryprovision for RURAL people are few reasons to , various socio-cultural, psychological andpolitical aspects of RURAL life are also changing.

8 The farmersin the INDIAN village now have access to the advancedequipments for agriculture, which leads them to betteryields and in turn it helps the economy of the also provides better exposure to theagricultural produces and ensures the farmers that they getthe correct value for the produces due to IMPACT OF GLOBALIZATION ON INDIANURBAN LIFEB eing a diverse country, India is rapidly urbanizing alongwith the density of the population. The implications ofglobalization for a national economy are in India has intensified interdependence andcompetition between economies in the INDIAN have taken place in the last two decades especiallyin the nature and pattern of urban growth. Economic andspatial structures of cities have begun to reflect thechanging composition of the global regional markets.

9 Newtownships with high quality infrastructure have sprung onthe periphery of large cities. The emergence of the softwareand services outsourcing in India as one of the most visibleoutcomes of GLOBALIZATION on land and housing markets. Formaking local economies competitive, the cities are in theprocess of improving city image and quality of life throughinfrastructure and other projects. The pattern of urban lifein India is characterized by continuous concentration ofpopulation and activities in large cities. Nearly 30% of thetotal population lives in urban areas along with populationpressure with the fulfilment of their step of movement towards economic, political andcultural modernization, taken by the state in India, isresponded to by the people with an enhanced sense of self-consciousness and awareness of identity. The linkages bothvisible and invisible, defining the cultural interdependenceamong communities and regions in India which haveexisted historically, reinforce instead of threatening thenational identity.

10 These bonds seem to become stronger asIndia encounters the forces of modernization with GLOBALIZATION , India is shiningin nearly every prospect. India is getting a globalrecognition and slowly moving towards to become a majoreconomic and political IMPACT of GLOBALIZATION on INDIAN and RURAL life has atremendous influence which is both positive as well asnegative. The INDIAN urban and RURAL life is viewed as thetwo faces of the same coin. They are mutuallyinterdependent and both have a greater IMPACT IMPACT of GLOBALIZATION on INDIAN RURAL economy hasgiven new face to modern India. There is a rapid andpositive progress towards society. RURAL economy is thepillar of through its agricultural activities. The IMPACT ofglobalization has changed India as one the globalsuperpowers.