IMPORTANT! IMPORTANT! Please complete and return within ...

1 IMPORTANT! IMPORTANT! Please complete and return within the next 10 days! Or register online at XJX01-01. 1. 1. l Mr. 2. l Mrs. 3. l Ms. 4. l Miss First Name Initial Last Name Street Apt. No. City State ZIP Code E-mail Address 2. Your date of birth: 14. If this product replaced a similar product, how old was that Month Year product? 1. l Less than 3 years old 2. l 3 or 4 years old 3. Marital status: 1. l Married 2. l Single 3. l 5 or 6 years old 4. l 7 or 8 years old 4. Telephone Number: 5. l 9 or 10 years old ( ) 6.

2 L More than 10 years old 15. What type(s) of outdoor power equipment do you own or plan to buy in the next 3 years? (check all that apply). 5. Date of purchase: Own Plan to Buy Month Day Year Walk-behind lawnmower .. l 01. l Lawn/garden tractor .. l 02. l Tiller .. l 03. l 6. Model number: Snowthrower .. l 04. l Air l 05. l Chainsaw .. l 06. l String trimmer .. l 07. l 7. Serial number: Edger .. l 08. l Chipper/shredder/vacuum .. l 09. l Log-splitter .. l 10. l High pressure l 11. l 8. Which stores did you shop before buying this product?

3 L 12. l (check all that apply). Utility vehicle .. l 13. l 01. l Home Depot 07. l Hardware store Compact utility tractor (18-45 hp) .. l 14. l 02. l Independent dealer 08. l Other department store l 15. l 03. l Lowe's 09. l Other discount store 04. l Sears 10. l Other home center 16. How large is your property? 05. l Tractor Supply Co. 11. l Online 1. l Under 1 acre 06. l Wal-Mart 12. l Other 2. l 1 to 2 acres 3. l 3 to 5 acres 9. Name of store where purchased: 4. l Over 5 acres 17. Which of the following best describes your feelings toward outdoor power equipment and maintaining your yard ?

4 1. l I buy premium power equipment I love maintaining 10. How did you first learn about this product? my property and making it look great 1. l Advertisement 5. l In-store display 2. l I enjoy yard work and buy good equipment because 2. l Friend/family 6. l Direct mail I want my yard to look great 3. l Word of mouth 7. l Internet/Website 3. l I have more important things to do than yard work I. 4. l Review in magazine/ 8. l Salesperson want reliable equipment to get the job done quickly newspaper 9. l Other 4.

5 L I don't like yard work I want basic, reliable lawn 11. What three (3) factors most influenced your selection of equipment at a low price this product? 01. l Recommendation of 07. l Brand reputation 18. Not including yourself, what is the GENDER and AGE (in years). of children and other adults living in your household? friend/relative 08. l Good price/value 1. l No one else in household 2. l Child under 1 year 02. l Review in magazine/ 09. l Prior experience newspaper with brand Male Female Age Male Female Age 03.

6 L Newspaper 10. l Salesperson 1. l 2. l yrs. 1. l 2. l yrs. advertisement recommendation/demo 04. l Television 11. l Special offer/discount/. 1. l 2. l yrs. 1. l 2. l yrs. advertisement rebate 05. l Retailer reputation 12. l Other 19. Occupation: (check all that apply) You Spouse 06. l In-store display Professional/Technical .. l 1. l Upper Management/Executive .. l 2. l 12. What three (3) features most influenced your purchase of Middle Management .. l 3. l this product? l 4. l 01. l Engine size/ 09.

7 L Bar length Clerical/Service Worker .. l 5. l amperage 10. l Work capacity Tradesman/Machine Operator/Laborer .. l 6. l 02. l Warranty 11. l Spring Assist Starting 03. l Ease of starting System 20. Are you or your spouse: You Spouse 04. l Cutting/clearing/ 12. l Blower performance A Homemaker?.. l 1. l tilling width 13. l Special feature Retired?.. l 2. l 05. l Attachment/accessory ( SpeedSpool). A Student?.. l 3. l availability 14. l Vacuum/mulching Self Employed/Business Owner? .. l 4. l 06. l Engine brand capability Working from a Home Office?

8 L 5. l 07. l Transmission/drive 15. l Style/design/color In the Military? .. l 6. l system 16. l Other A Veteran? .. l 7. l 08. l Bag/mulch/discharge versatility 21. Which group describes your annual family income? 01. l Under $15,000 08. l $75,000-$99,999. 13. What other brands did you consider before buying this 02. l $15,000-$19,999 09. l $100,000-$124,999. product? 03. l $20,000-$29,999 10. l $125,000-$149,999. 01. l Ariens 13. l Poulan 04. l $30,000-$39,999 11. l $150,000-$174,999. 02. l Black & Decker 14.

9 L Poulan Pro 05. l $40,000-$49,999 12. l $175,000-$199,999. 03. l Bolens 15. l Remington 06. l $50,000-$59,999 13. l $200,000-$249,999. 04. l Craftsman 16. l Ryobi 07. l $60,000-$74,999 14. l $250,000 & over 05. l Cub Cadet 17. l Simplicity 06. l Echo 18. l Snapper 22. Level of education: (check highest level completed). 07. l Homelite 19. l Stihl 1. l Completed High School 08. l Honda 20. l Toro 2. l Completed College 09. l Husqvarna 21. l Weed-Eater 3. l Completed Graduate School 10. l John Deere 22.

10 L yard Machines 11. l Lawn Boy 23. l yard -Man 23. Which credit cards do you use regularly? 12. l Murray 24. l Other 1. l American Express, Diners Club 2. l MasterCard, Visa, Discover 3. l Department Store, Oil Company, etc. 4. l Do not use credit cards Please CONTINUE ON BACK .. Please seal with tape. Do not staple. Copyright 2005 All Rights Reserved Part 770-10761A. Failure to return this card will not diminish your warranty rights. those in which you are not. Please check here if, for some reason, you would prefer not to participate in this opportunity.