Introducing EY s Advisory Services

1 Introducing EY's Advisory Services Page 0 Advisory : focus on performance EY is committed to doing its part in building a better working world. The insights and quality Services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities. Page 1 Advisory : focus on performance The world is constantly changing Are you nimble enough to change course at a moment's notice? Is your reputation actively managed? Are your plans aggressive and risk adjusted? Forces at play The business world has changed dramatically and These forces are making companies think about and permanently, and the ground continues to shift under organize their business performance efforts in more the feet of today's executives.

2 Outside forces that used proactive and structured ways. to be intermittent are here to stay. Capital moving west We help clients find ways to respond to these forces that will to east, customers communicating with you and each help them assess and protect their businesses, grow other globally, unexpected innovation, increasing revenues, and optimize processes. And we do this through a regulation, a rising need for security and a greater sharp focus on leadership, alignment, execution and demand for transparency. And, of course, digitization adoption. and the proliferation of data. Page 2 Advisory : focus on performance Organizations need to find new ways to innovate and do it quickly How do organizations react to these ever-present forces Grow and transform their Do we have the right financial, customer and economic analysis to stay competitive?

3 Businesses to succeed in Are we taking an innovative approach to emerging markets both from an investment spite or because of them? and competitive perspective? How can we achieve organic growth, or even maintain share, in mature industries? Are we nimble enough to use digital channels securely, strategically and in a way that will drive sales? Optimize How can we operate more effectively and improve customer relations while cutting costs? Are we fully leveraging the benefits of collaboration? Are we optimizing our marketing spend through new and traditional channels? Are we leveraging available and reliable data to help guide optimal performance of our business activities? Protect How do we protect the brand? How do we prepare for and manage the impacts of major transformational change initiatives?

4 Are we using the right technology, and do we have the right processes and controls in place, to protect our information? Are we equipped to address the risks associated with the changing legal and regulatory landscape? Page 3 Advisory : focus on performance We're structured to help you grow, protect and optimize your business 1 2 3. EY develops strategies EY optimizes processes EY implements that drive that drive business technologies that enable transformational change outcomes business performance Strategy Finance IT transformation Program management Supply chain Enterprise intelligence People and organizational Customer Enabling technologies change Internal audit Technology risk Risk transformation Internal controls and security Page 4 Advisory : focus on performance We develop strategies that drive transformational change 1.

5 People and Program Risk Strategy organizational management transformation change Strategic industry and Business acceptance Visioning the case for Risk strategy market solutions Vision and direction change Rapid risk assessments Innovation and digital Program assessment Change leadership and detailed diagnostics transformation strategy and management Stakeholder Risk governance Operational strategy Planning management and Enterprise Risk integration Execution communication transformation Enterprise risk Measuring and Organizational Strategic optimization monitoring management alignment Contract risk Services Page 5 Advisory : focus on performance We optimize processes that drive business outcomes 2. Process Finance Customer Supply chain Internal audit controls Finance Market and End-to-end supply Strategy Internal controls transformation, customer strategy, chain alignment and diagnostic including systems, including digital transformation development Internal controls organization, policies assets, products, Internal audit Procurement transformation/.

6 And processes pricing, promotion assessment and transformation risk remediation and channel diagnostic Finance operating strategies Manufacturing Internal controls model design, Internal audit transformation, testing co-sourcing/. including Customer analytics, transformation leveraging outsourcing benchmarking and including reliability-driven Outsourcing and outsourcing profitability, co-sourcing strategy segmentation and Financial planning social media Greening the and analysis supply chain Customer Finance consolidation experience and Operating model and reporting service excellence effectiveness Enterprise cost Marketing and sales Supply chain and management productivity procurement systems analytics Finance shared Services Page 6 Advisory : focus on performance We implement technologies that enable business performance 3.

7 Enterprise Enabling Technology risk IT transformation intelligence technology and security IT strategy and Information strategy and Finance transformation Security capability and governance architecture management solutions assessment, Supply chain and infrastructure design transformation and Risk and performance transformation sustainability Sourcing approaches analytics Customer transformation GRC technology design IT process and cost Business intelligence Business architecture and implementation optimization Enterprise performance prototyping Program risk Emerging technologies management Enterprise Resource management Planning (ERP). IT assurance optimization Page 7 Advisory : focus on performance Together we'll pave a path to performance Confirm leaders have a sustainable business case and full authority and accountability to deliver results.

8 Visibility throughout the life of the program is essential. Align the entire Leadership organization to the Alignment performance objectives, make it Vision & Strategy personal, and engage them in planning and delivering the program Processes Organization Metrics Technology People Drive the Adoption organization to action and empower full solution Execution adoption Continuously predict, monitor and manage risk of delivery while measuring and creating additional value Page 8 Advisory : focus on performance And we'll work with you globally and collaboratively to build a better working world 150. countries 31k professionals $ revenue Americas EMEIA APAC Japan 11,400 14,400 4,200 1,000. professionals professionals professionals professionals Page 9 Advisory : focus on performance Client success stories Knowledge is power Using data analytics to drive your growth agenda How can a Fortune The challenge 500 utility reach A Fortune 500 electric and gas utility with more than 3 million customers developed a robust set of energy efficiency offerings.

9 The next step was creating cost-effective targeted marketing programs to increase the right customers program participation. The company had three strategic objectives: Determine which marketing treatments have the greatest impact on customer participation to launch its energy . Identify customers with the greatest likelihood of engaging and re-engaging in those products and Services efficiency offerings Deliver a positive customer experience in energy efficiency programs and service offerings and grow the What we did business? The company engaged EY to perform advanced customer analytics to help determine the most effective way to market the programs and to identify which customers would be most likely to enroll or re-enroll. This involved assessing customer-base data such as usage and household income; bringing disparate data streams together and defining relevant data fields; analyzing hundreds of variables to build a predictive model; and, ultimately, scoring customer profiles.

10 Result The advanced analytics allowed us to assign a probability to every customer, indicating that person's likelihood of enrolling in an energy efficiency program. Our client has been able to design tailored marketing programs, and enrollment in the company's energy efficiency programs has risen. The estimated cost savings per lead was 57% for gas customers; depending on the approach selected, it was 54% to 72% for electricity customers and 45% to 62% for combined electric and gas customers. Page 11 Advisory : focus on performance Conserving costs, powering growth Rebuild the service company operating model How can an The challenge acquisitive utility Our client was looking to integrate its acquired and growing companies into a single operating model while maintaining the entrepreneurial cultures vital to the company's success.