ISO/IEC Software Asset Management (SAM) …

1 Copyright 2009, Sassafras Software rights Software Licensing Issues Constituent GroupISO/IEC Software Asset Management (SAM) Standards 19770-2 Software Identification Tag 19770-3 Software Entitlement TagAbstractInternational Standards for Software Asset Management (SAM) provide a model to follow in setting up and operating an Asset Management system specifically oriented to the Management of Software assets. The model incorporates the features on which experts in the field have reached a consensus as being the international state of the art. Through the use of the SAM family of standards, organizations can develop and implement a framework for managing their Software assets and prepare for an internal or external assessment of their SAM focus of this presentation is on two ISO/IEC SAM Standards, one published and one under development: ISO/IEC 19770-2 Software Identification Tag and 19770-3 Software Entitlement Tag, and how they fit into the SAM ecosystem.

2 ISO/IEC 19770-2 provides a standard for authoritative identification of Software installations to assist in complete and positive identification of installed Software . ISO/IEC 19770-3 is under development and will provide a framework and criterion of measurement for creating unambiguous definitions of entitlements to assist in effective Software reconciliation, effective cost reduction in Software license Management , and proof of :John Tomeny, Sassafras Software FellowitSMF Delegate to ISO/IEC WG21 for Software Asset ManagementConvener, ISO/IEC 19770-3 OWG - Software Entitlements Tag standard2007 SAM Practitioner of the YearEDUCAUSE Software Licensing Issues Constituent Group3 November 2009 Colorado Convention CenterDenver, COJohn Tomeny, IAITAM FellowMr.

3 Tomeny is a seventeen-year veteran of the Software Asset Management (SAM) and IT Asset Management (ITAM) industries. He is VP of Business Development for Sassafras Software , a pioneer in the development of SAM/ITAM and license compliance tools and the publisher of K2 - KeyAuditor & KeyServer, a SAM tool published by Sassafras since is Convener of the ISO/IEC 19770-3 working group on Software License Entitlement, a distinguished recipient of the IAITAM Fellow designation and the 2007 SAM Practitioner of the Year award, a member of the International Association of IT Asset Managers (IAITAM), the Software & Information Industry Association s (SIIA) Finance & Operations Executive Council, and the IT Service Management Forum (itSMF).

4 John serves as chief IT Asset Management (ITAM) consultant and trainer to Sassafras s North American and European customers. In this capacity, John provides one-on-one training services for hundreds of SAM practitioners. He is a contributing author for SAM and Software licensing topics to ITAK Magazine published by the International IT Asset Managers Association (IAITAM). He is a principal author of the ISO/IEC 19770-2 Software Identification Tag standard and the ISO/IEC 19770-3 Software Entitlement Tag the 1990 s, John coauthored the concurrent-use licensing language first used by Adobe Systems for its Open Options volume licensing programs. He was a contributing author to the SIIA s former Self Audit Guide used by corporate and educational organizations worldwide to achieve Software license SAM Standards: 19770-2 Software Identification & 19770-3 Software EntitlementEDUCAUSE Software Licensing Issues Constituent Group - page 2 Copyright 2009, Sassafras Software All rights Software Licensing Issues Constituent Group3 November 2009 Colorado Convention CenterDenver, COJohn Tomeny, IAITAM FellowMr.

5 Tomeny is a seventeen-year veteran of the Software Asset Management (SAM) and IT Asset Management (ITAM) industries. He is VP of Business Development for Sassafras Software , a pioneer in the development of SAM/ITAM and license compliance tools and the publisher of K2 - KeyAuditor & KeyServer, a SAM tool published by Sassafras since is Convener of the ISO/IEC 19770-3 working group on Software License Entitlement, a distinguished recipient of the IAITAM Fellow designation and the 2007 SAM Practitioner of the Year award, a member of the International Association of IT Asset Managers (IAITAM), the Software & Information Industry Association s (SIIA) Finance & Operations Executive Council, and the IT Service Management Forum (itSMF).

6 John serves as chief IT Asset Management (ITAM) consultant and trainer to Sassafras s North American and European customers. In this capacity, John provides one-on-one training services for hundreds of SAM practitioners. He is a contributing author for SAM and Software licensing topics to ITAK Magazine published by the International IT Asset Managers Association (IAITAM). He is a principal author of the ISO/IEC 19770-2 Software Identification Tag standard and the ISO/IEC 19770-3 Software Entitlement Tag the 1990 s, John coauthored the concurrent-use licensing language first used by Adobe Systems for its Open Options volume licensing programs. He was a contributing author to the SIIA s former Self Audit Guide used by corporate and educational organizations worldwide to achieve Software license Software Software is an early pioneer in the development of Software license compliance and Software Asset Management (SAM) technology for desktop computers.

7 For over 20 years Sassafras technology has been a critical part of license compliance and Software cost reduction efforts in some of the largest corporate, educational and government enterprise networks worldwide. Sassafras enjoys broad support from Software publishers, including many technical partners that rely exclusively on K2-KeyServer has been instrumental in driving the development of Software licensing standards for two decades. Members of the Sassafras team were among the coauthors of the LS-API specification in the early 1990 s. In recent years, Sassafras has sponsored a company staff member to serve as a coauthor for the ISO/IEC 19770-2 international SAM Standard for Software identification and as the Convener of the working group developing the ISO/IEC 19770-3 SAM Standard for Software Software has been recognized by the world s leading IT Asset Management associations with the highest levels of professional recognition in the IT Asset Management industryAs a leader in Software license entitlement technology, Sassafras is active in many industry forums that promote the dialog between SAM administrators, compliance officers, Software publishers, licensing service providers, and industry associations.

8 Sassafras has presented Software licensing issues for discussion at many industry and educational forums including the ISO/IEC SAM Standards Working Groups, Gartner Group s Software Asset Management Special Interest Group (SWAMI), the International Association of IT Asset Managers (IAITAM), the Software & Information Industry Association (SIIA), the US National School Board s Association (NSBA), Macworld IT Management Conference, the Japan Personal Computer Software Association (JPSA), the Japanese Ministry of International Trade and Industry (MITI), Goldsmiths - University of London, the Academic Applications Forum - United Kingdom (AAF), the US Department of Defense (DOD) Software Product Manager s Team, the DOD IT Asset Management Integrated Product Team, the IBSMA, and numerous other SAM Standards 19770-2 and 19770-3 ISO/IEC SAM Standards: 19770-2 Software Identification & 19770-3 Software EntitlementEDUCAUSE Software Licensing Issues Constituent Group - page 3 Copyright 2009, Sassafras Software All rights Software Software is an early pioneer in the development of Software license compliance and Software Asset Management (SAM) technology for desktop computers.

9 For over 20 years Sassafras technology has been a critical part of license compliance and Software cost reduction efforts in some of the largest corporate, educational and government enterprise networks worldwide. Sassafras enjoys broad support from Software publishers, including many technical partners that rely exclusively on K2-KeyServer has been instrumental in driving the development of Software licensing standards for two decades. Members of the Sassafras team were among the coauthors of the LS-API specification in the early 1990 s. In recent years, Sassafras has sponsored a company staff member to serve as a coauthor for the ISO/IEC 19770-2 international SAM Standard for Software identification and as the Convener of the working group developing the ISO/IEC 19770-3 SAM Standard for Software Software has been recognized by the world s leading IT Asset Management associations with the highest levels of professional recognition in the IT Asset Management industryAs a leader in Software license entitlement technology, Sassafras is active in many industry forums that promote the dialog between SAM administrators, compliance officers, Software publishers, licensing service providers, and industry associations.

10 Sassafras has presented Software licensing issues for discussion at many industry and educational forums including the ISO/IEC SAM Standards Working Groups, Gartner Group s Software Asset Management Special Interest Group (SWAMI), the International Association of IT Asset Managers (IAITAM), the Software & Information Industry Association (SIIA), the US National School Board s Association (NSBA), Macworld IT Management Conference, the Japan Personal Computer Software Association (JPSA), the Japanese Ministry of International Trade and Industry (MITI), Goldsmiths - University of London, the Academic Applications Forum - United Kingdom (AAF), the US Department of Defense (DOD) Software Product Manager s Team, the DOD IT Asset Management Integrated Product Team, the IBSMA, and numerous other SAM Standards 19770-2 and 19770-3 Session OverviewInternational Standards for Software Asset Management (SAM) provide a model to follow in setting up and operating an Asset Management system specifically oriented to the Management of Software assets.