It’s all about the Learning - The eLearning Guild

1 It s all about the + us in San Francisco! Register Today!Inspire! What GreatLeaders DoLance SecretanAuthor, Speaker, ConsultantThe Art of the Start: Strategies for InternalEntrepreneurshipGuy KawasakiAuthor, Speaker, Entrepreneure- Learning Gurus,Challenges andSolutionsDavid HolcombeCo-founder, President & CEO,The eLearning GuildThe Annual Conference ofMarch 14 - 17, 2005 San Francisco, the Premier Conference for e- Learning Design,Development, and Management Professionals. I have a multi-media development andeducation background,but no formal experiencewith instructionaldesign, so seeing thepractical applications of instructional designtheory was EXTREMELY stimulating. Greatconference. Paige WestInteractive Learning ProducerPaynter Institute This was my firstexperience with TheeLearning Guild I was very of the speakers werehelpful, knowledgeable,down to earth, and really interested in anexchange of group. Nice atmosphere. I like the culture.

2 Jeanne ChristianCOO, The eLearningGuild s eLearningProducer Conferencewas more engaging and applicable than any other conference Iattended this year. Thepresenters and atten-dees understood andaddressed key industrychallenges and issues,provided valuable solu-tions and resources. Joe Pellegrinie- Learning Manager Cintas CorporationMarch 14 - 17, 2005 San Francisco, CAPre-Conference Workshops: March 14 This conference is about the intersection of e- Learning technologiesand Learning . It s about the e- Learning strategies and practices weemploy to bring about measurable change in knowledge and per-formance. just what is e- Learning ? We prefer this e- Learning is the use of Internet technologies to create and deliver arich Learning environment that includes a broad array of instructionand information resources and solutions the goal of which is toenhance individual and organizational knowledge and performance. Marc Rosenberg The eLearning Producer Conference & Expo is designed to enableevery participant whether you are just getting started or you reready to integrate your e- Learning with information managementand performance support efforts to find the information andresources they need to succeed.

3 We re inviting the best minds in theindustry to come and share what they ve discovered. We re invitingyour peers to share their best practices and their practical applicationof proven techniques. We re inviting you to come learn, share, andnetwork with this community of engaged e- Learning conference is focused on the tools, technologies, techniques,strategies and best practices for designing, developing, and manag-ing e- Learning regardless of the context in which they are will find a robust flow of information and rich cross-fertilizationof ideas across industry and functional boundaries. No matter whatindustry you are in, no matter what tools you use, no matter whatcourse topics you are producing, if you are directly involved in e- Learning in your organization, you should conference you Spend two and one-half days Learning and networking with hun-dreds of other e- Learning professionals who do exactly what you do Find yourself completely immersed in your most critical issues Focus on a variety of strategies and techniques for designing, devel-oping and managing e- Learning that you can immediately put towork in your organization Discover tips and techniques for ensuring that your strategies optimize the success of your organization s e- Learning efforts Explore new tools and technologies for developing and managingstate-of-the-art e- Learning Develop a more complete understanding of best practices in e- Learning managementYou don t have to be a Guild Member to attend!

4 This conference is open to all e- Learning professionals even if youare not a Member or Associate of the Guild . However, Guild Membersdo receive a 20% discount on event registration fees as a standardmembership benefit. We encourage you to consider joining the Guildnow, because the 20% discount off this event alone is more than thecost of membership! (See pages 18-19 for details)WhoShould Attend?WhyAttend?What sInside?Register Today!It s all about the insights, discover innovations, and get inspired to produce world-class e- Learning ! + at a GlanceGeneral SessionsPre-Conference WorkshopsCommunity and Super SessionsConcurrent SessionsThe ExpositionRegistration InformationAbout The eLearning Guild4 5 6 - 789 - 15161718 - 194| Schedule at a GlanceGet a head start on your conference Conference Orientation SessionMonday 5:30p - 6:30pThis session offers all participants an oppor-tunity to hear from conference programmanagers about how the conference isorganized and why it is organized as it ll discover tips for getting the most outof the program to ensure you have a greatconference experience.

5 This session will alsogive you an opportunity to ask questionsabout tracks, sessions, speakers, etc. so youcan plan your conference more e- Learning Orientation SessionMonday 5:30p - 6:30pE- Learning , like any technology-based field,is overrun with specialized language andacronyms. Terms such as LMS, SCORM, AIC,ASP, HTML, LOs, SCOs, and SWFs just to namea the list is endless and growing. Thissession will offer participants who are newto e- Learning an opportunity to develop an understanding of the fundamentals of e- Learning terminology. You ll also have anopportunity to get answers to some of yourquestions about the basics of out what s comingup eLearning Guild AnnualMembership MeetingWednesday 4:15p - 5:15pOnce a year Guild Members and Associatesgather to get an update on what s new withThe eLearning Guild and to make sugges-tions for the coming year s efforts. Here isyour chance to learn how you can becomemore active in the Guild , and to share yourinsights and suggestions!

6 Non- Guild mem-bers are encouraged to attend and learnmore about the Guild , and the many bene-fits membership has to , March 147:00a - 6:00pRegistration and Information Desk Open8:30a - 4:30p12 Pre-Conference Workshops (See pages 6 & 7)5:30p - 6:30pOrientation SessionsTuesday, March 157:00a - 5:30pRegistration and Information Desk Open7:00a - 7:00pExhibit Area Open7:00a - 8:15aBreakfast Links By Region8:30a - 10:00aOpening General Session: Lance Secretan(See page 5)10:30a - 11:45aConcurrent Sessions: Block 1 (See page 9)11:45a - 1:15pLunch1:15p - 2:15pConcurrent Sessions: Block 2 (See page 10)2:45p - 3:45pConcurrent Sessions: Block 3 (See page 11)4:15p - 5:15pConcurrent Sessions: Block 4 (See page 12)5:00p - 7:00pThe Welcome Reception (See page 16)7:00p - ???Dinner Groups in San FranciscoWednesday, March 167:00a - 5:30pRegistration and Information Desk Open7:00a - 4:15pExhibit Area Open7:00a - 8:15aBreakfast Links By Topic8:30a - 9:45aGeneral Session: Guy Kawasaki(See page 5)10:15a - 11:30aConcurrent Sessions: Block 5 (See page 13)11:30a - 1:00pLunch1:00p - 2:15pConcurrent Sessions: Block 6 (See page 14)2:45p - 3:45pConcurrent Sessions: Block 7 (See page 15)4:15p - 5:15pThe eLearning Guild Membership Meeting7:00p - ?

7 ??Dinner Groups in San FranciscoThursday, March 177:00a - 11:30aRegistration and Information Desk Open7:00a - 8:15pBreakfast Links By Industry7:00a - 11:30aExhibit Area Open8:30a - 9:45aSuper Sessions (See page 8)10:15a - 11:30aClosing General Session: David Holcombe(See page 5)11:30aConference Ends The best conference I ve ever attended. Thank McKeen, Manager Training and Documentation, IntradoInspire! What Great Leaders Do Lance SecretanAuthor, Speaker, ConsultantWe all yearn to beinspired. Yet today,many people are drift-ing in organizationsand teams that oper-ate from a place offear. Within the heartsof people everywhere,there is a yearning forsomething are looking inward and outward, and weare asking questions. Some of the answers aretimeless the world s greatest leaders haveknown them all along. From Mahatma Gandhiand Thomas Jefferson to Martin Luther King Jr.,Nelson Mandela, and other great contemporaryleaders one attribute has been shared: theyaimed not to motivate, but to inspire.

8 What arethe unique qualities found in these leaders? Andhow can you apply their style of leadership toyour business?Based on his latest book,!nspire!,this presenta-tion will show you how to inspire others andyourself the prerequisite for personal andorganizational transformation. We can createmore productive, fulfilling workplaces thatencourage engagement and contribution fromemployees. We can build workplaces based onshared best interest and selflessness, ratherthan self-interest and Secretanis a pathfinder and one of theworld s foremost thinkers about leadership, inspir-ing people at work and reawakening spirit and val-ues in work and life. A master teacher, Dr. Secretanworks with a gifted worldwide faculty changingthe lives of people and companies and revolution -izing the way they think about leadership. He isthe international bestselling author of 13 books onleadership, an award-winning columnist, philoso-pher, corporate coach, and one of North America smost sought-after !

9 The Art of the Start:Strategies for InternalEntrepreneurship Guy KawasakiAuthor, Speaker, ConsultantGuy Kawasaki moti-vates managers to unleash entrepre-neurial thinking atestablished compa-nies, and helps themfoster the creativitythat their companiesneed to stay aheadof the pack. He alsoillustrates the benefits of treating every com-pany as a enlightening presentation is based onGuy Kawasaki s latest book,The Art of theStart,published in September 2004. In thisbook, Guy draws parallels between entrepre-neurs starting new companies and employeesin established companies who are trying tocreate a new product or service or positionthemselves as a business within a of these types of entrepreneurs, despitetheir different environments, need to learnthe field-tested, battle-hardened lessons ofhow to position, pitch, brand, make it rain,evangelize, build a team, and raise internal or external capital. Guy will inspire you tomove from ideas to action.

10 He will show youhow to think, act, and implement like entre-preneurial revolutionaries of innovation Kawasakiis the author of The Art of the Start,the Managing Director of GarageTechnology Ventures, and a columnist for Forbesmagazine. Previously, he was an Apple Fellow atApple Computer, Inc. He is the author of eightbooks including Rules for Revolutionaries, How to Drive Your Competition Crazy,andSelling ! e- Learning Gurus,Challenges andSolutionsDavid Holcombe and Panel*Co-founder, President & CEOThe eLearning Guild Why depend on theviews of one guruwhen you can havethe views of six?Here is your opportu-nity to gain insightsinto the most chal-lenging issues facinge- Learning profes-sionals every day!How do we know they are the most challeng-ing? Because every participant in the roomwill contribute to determine which issues wefocus on. In this highly engaging closing ses-sion we will cull the most important ques-tions, the hottest issues, and the thorniestchallenges from the audience.