消費者行動研究バックナンバー ... - jacs.gr.jp

1 1 2 210 3 4 240 5 500 1993/9 Information Display Board 1994/3 MODE 1992 Innovation Invention 1 1 2 210 3 4 240 5 500 1994/9 Consumer Agendas and Advertising for Multinational Brands Chun Koo Kim 1995/3

2 2 1 2 210 3 4 240 5 500 1995/5 SERVQAL 29 1996/3 3 1 2 210 3 4 240 5 500 1996/9

3 1997/3 Conjoint 4 1 2 210 3 4 240 5 500 1997/9 4 TRP 4 1998/3 2 5 1 2 210 3 4 240 5 500 1998/9

4 1999/3 8 6 1 2 210 3 4 240 5 500 2003/3 Mongkholnorakit,Mongkhol 2004/3 Do Non-Price Determinants Affect Consumers Intention to Purchase Pirated Products A Case Study in Bangkok,Thailand Mongkholnorakit.

5 Mongkhol 2005/3 Being the Shopper Understanding the Buyer s Choice 28 29 2006/3 30 31 7 1 2 210 3 4 240 5 500 2006/10 32 2007/3 Emotion and Reason it Consumer Behavior 33 34 2008/3 35 2009/3 REM 36

6 37 8 1 2 210 3 4 240 5 500 9 2009/10 Sound Symbolism Handbook of Qualitative Research Methods in Marketing 38 2010/3 MINI 39 2010/10 Consumer Culture Theory Research in Consumer Behavior, Volume 11 Russell W.

7 Belk and John F. Sherry Jr eds. 40 41 2011/03 Handbook of Brand Relationships Deborah J. MacInnis, C. Whan Park and Joseph R. Priester (Editors) Sharpe (2009) 42