Leading Companies Providing Telematics for in- …

1 Page 63 Connected Car Market 2015-2025: Leading Companies Providing Telematics for in- vehicle safety , security & infotainment Connectivity Hardware Submarket Forecast 2015-2025 0510152025300123456782014201520162017201 82019202020212022202320242025 AGR (%) Revenues ($bn) Revenues ($bn)AGR (%) 2015 2020 2025 Table Connectivity Hardware Submarket Forecast 2015-2025 ($bn, AGR%, CAGR%) Source: Visiongain 2015 Figure Connectivity Hardware Submarket Forecast 2015-2025 ($bn, AGR%) Source: Visiongain 2015 Revenues ($bn) (%) ( %) ( %) Connectivity Hardware Submarket Share Forecast 2015, 2020, 2025 (%) Source: Visiongain 2015 Page 123 Connected Car Market 2015-2025: Leading Companies Providing Telematics for in- vehicle safety , security & infotainment Indian Connected Car Market Forecasts 2015-2025 Revenue ($bn) (%) ( %) ( %) 0102030405060012345678920142015201620172 0182019202020212022202320242025 AGR (%) Revenues ($bn) Revenues ($bn)AGR(%)2015 2020 2025 Source.

2 Visiongain 2015 Table Indian Connected Car Market Forecasts 2015-2025 ($bn, AGR%, CAGR%) Figure Indian Connected Car Market Forecasts 2015-2025 ($bn, AGR% ) Figure Indian Connected Car Market Share Forecasts 2015, 2020, 2025 (%) Source: Visiongain 2015 Source: Visiongain 2015 Page 133 Connected Car Market 2015-2025: Leading Companies Providing Telematics for in- vehicle safety , security & infotainment 6. Expert Opinion Expert Opinion Sierra Wireless Sierra Wireless offers wireless machine-to-machine (M2M) devices including 2G, 3G and 4G embedded modules as well as automotive technology.

3 The company is headquartered in Vancouver and employs 1,000 people. In 2009, Sierra Wireless acquired the French company Wavecom, which was always focused on the automotive business. In 2012 Sierra Wireless acquired part of Sagemcom, another French company that is also highly experienced in the automotive industry. The following year, Sierra Wireless sold its consumer-orientated part to Netgear in the US; from early 2013 onwards, Sierra Wireless has been purely an M2M Automotive-focused company. Sierra Wireless focus is on the embedded module sector of the connected car market.

4 The company is a second tier supplier, with a customer list that includes Harman, Continental and Magneti Marelli. In September 2014, Visiongain spoke to Andreas Kohn, Director of Marketing in Transportation and Automotive of Sierra Wireless. We are grateful for his contribution. Sierra Wireless on Their Services Visiongain: Could you tell us a little bit more about the specific services for which Sierra Wireless specialises within the automotive sector? Sierra Wireless: Firstly, what is very specific in what we serve, are the automotive processes.

5 You have to follow the automotive processes, from production size, to development, software CMMI levels, and so on. There are so many audits from first tier suppliers and car manufacturers directly, and so we know that Sierra Wireless is very good in following the standards and processes of the automotive industry. Secondly there is support. Support is very important. These projects last over many years; from the RFQ phase, to the development phase, to mass production. Overall we are talking about 7-10 years easily. You need to support in all phases and of course, the main support will take place in the development phase, which will last between one and a half to two and a half years.

6 Sierra Wireless has dedicated support people focusing only on the automotive segment in order to achieve what our customer expects from us. Page 160 Connected Car Market 2015-2025: Leading Companies Providing Telematics for in- vehicle safety , security & infotainment Airbiquity Overview Revenue 2013: $ Service Category Mobile integration services and cloud-based platforms Telematics System Choreo Headquarters Seattle, WA, USA IR Contact Website Airbiquity s Role in the Connected Car Market Airbiquity is a software company that provides the connected vehicle infrastructure for more than 16 million vehicles worldwide.

7 Their platform brand, Choreo, provides services and connectivity for large players in the Connected Car market such as Ford, Nissan, Bosch, Motorola, BMW and GM s OnStar. Airbiquity has a strong focus on integrating mobile devices and cloud storage into vehicles. The company sees this as the most reliable and cost-efficient way to get wireless connectivity into the vehicle and therefore will push the BYOD market forward. The Choreo platform is also strongly focused on creating OEM value from connected vehicles. This value comes primarily from remote diagnostics where the vehicle itself provides feedback to the manufacturer.

8 Airbiquity s Key Developments in 2014 Having released Chore , the latest update of its cloud-based mobile integration solution in May 2013, Airbiquity has been updating and further developing its platform throughout 2014. The additions of infotainment content providers such as Twitter, Tuneln Radio, and Slacker Radio highlight the progress made. Moreover, the company has commenced the deployment of two content providers Eurosport and NAVX, to serve the European connected car market. Finally, the company was listed in national ranking on the Inc 5000 list based on its three year sales growth of 91%.

9 Table Airbiquity Overview 2014 (Total Revenue, Service Category, Telematics System, HQ, Contact, Website) Source: Visiongain 2015