LGBT+ PRIDE 2021 GLOBAL SURVEY - Ipsos

1 LGBT+ PRIDE 2021 GLOBAL SURVEYA 27-country Ipsos surveyConducted April 23 May 7, 2021 For more information, go to Ipsos | LGBT+ PRIDE 2021 GLOBAL SurveyGENDER IDENTITY AND SEXUAL ATTRACTION: A GENERATION GAPLGBT EXPOSURE AND ENGAGEMENT: WIDE VARIATIONSLGBT equality : STRONG SUPPORT IN MOST COUNTRIESLGBT VISIBILITY: MORE SUPPORT THAN OPPOSITIONOn average, across the 27 countries surveyed, those who describe themselves as transgender, non-binary, non-conforming, gender-fluid, or in a way other than male or female make up 4% of Gen Z vs. 2% of Millennials, 1% of Gen X and less than 1% of Boomers Younger adults are also much more likely to say they are equally attracted to both sexesExposure to LGBT people and engagement with the LGBT+ community varies widely across countries: 66% in Brazil report having a gay or lesbian relative, friend or colleague vs. 7% in Japan and South Korea Anti-discrimination laws and equal marriage and adoption rights for LGBT people are supported by majorities in most of the 27 countries but are fiercely opposed in a few of themGlobally, there is a lot more support than opposition toward corporate activism promoting equalityMajorities in most (but not all) countries support LGBT people being open about their sexual orientation or gender identity with everyoneOn average, there is more support than opposition toward LGBT people displaying affection in public and more LGBT characters on TV, in films and in advertising LGBT+ PRIDE 2021 GLOBAL SURVEY KEY FINDINGSLGBT ATHLETES.

2 A MIXED PICTURET here is a great deal of support in most countries for lesbian, gay and bisexual athletes in sports teams being open about their orientationOn the other hand, when it comes to allowing transgender athletes to perform according to the gender they identify with, public opinion is divided and varies widely across countries2 Ipsos | LGBT+ PRIDE 2021 GLOBAL SurveyGENDER IDENTITY AND SEXUAL ORIENTATION3 Ipsos | LGBT+ PRIDE 2021 GLOBAL SurveyOn average, across the 27 countries surveyed, 4% in Gen Z identify as other than male or female vs. 1% among all adultsOn average, globally, 80% identify as heterosexual, 3% as gay, lesbian or homosexual, 4% as bisexual, 1% as pansexual or omnisexual, 1% as asexual, 1% as other , and 11% don t know or won t , 7% say they are only or mostly attracted to the same sex, 4% equally to both sexes, 83% only to the opposite sex and 6% don t know or prefer not to average, 1% of adults describe themselves identify as transgender , non-binary/non-conforming/gender-fluid or in another way rather than as male or female The proportion of those who do so ranges varies widely across generations and countries.

3 From 4% of Gen Z (born in or after 1997) and 2% of Millennials (born 1981-1996) to 1% of Gen X (born 1965-1980) and less than 1% of Baby Boomers (born 1946-1964) Highest at 3% in Germany and Sweden, 2% in 10 countries, 1% or less in the other 12 countries Several countries show large proportions of adults unable or unwilling to define their sexual orientation: 39% in Malaysia, 33% in Turkey, 24% in India, 19% in Russia and 15% in Mexico. Identification as lesbian/gay/homosexual ranges from 5% in Brazil, Spain, Australia, Canada and the Netherlands to 1% in Hungary, Peru, Italy, Poland, Japan, China, South Korea, and less than 1% in Russia Globally, males are more likely to identify as gay or homosexual (4%) than are women as lesbian or homosexual (1%); the same applies to Gen Z (4%) and Millennials (3%) vs. Gen X (2%) and Boomers (1%) The incidence of self-identified bisexuals ranges from 9% in India and 7% in Brazil and Mexico to 1% in Turkey, Japan, and South Korea Globally, Gen Z members are much more likely to identify as bisexual (9%) than Millennials (4%), Gen Xers (3%) and Boomers (2%) The US is the only country where as many as 2% identify as pansexual/omnisexual Sweden has the highest prevalence of those describing themselves as asexual (3%) Turkey (5%) and Japan (3%) have the largest proportion of adults identifying their sexual orientation as other The proportion of those who report being only/most/equally attracted to the same sex barely varies by gender and education level globally, but it differs greatly depending on age and geography: 18% of Gen Z, 12% of Millennials, 9% of Gen X, 7% of Boomers More than 15% in Australia, Brazil, Belgium, and India vs.

4 4% in Russia Sexual attraction and reported orientation are mostly but not perfectly aligned: 80% of self-identified heterosexuals report being only attracted to the opposite sex and 12% mostly so 60% of self-identified lesbians and gays say they are only attracted to the same sex and 24% mostly so 48% of self-identified bisexuals say they are equally attracted to both sexes but more say they are mostly attracted to the opposite sex (28%) than to the same sex (9%) Those who identify their gender as any of transgender, non-binary/non-gender conforming/gender-fluid, or other are diverse in their reported orientation: 19% describe themselves as heterosexual, 19% as homosexual, 17% as pan/omnisexual, 12% as asexual, 9% as bisexual, 7% as other and 16% don t know or won t say4 GENDER IDENTITY AND SEXUAL ORIENTATION -SUMMARY Ipsos | LGBT+ PRIDE 2021 GLOBAL Survey5 GENDER IDENTITY BY COUNTRYQ. How do you currently describe yourself? 1%3%2%2%3%2%1%2%2%2%1%2%1%2%2%1%1%1%1%2% 1%1%1%1%1%1%<1%1%1%2%1%<1%1%2%1%1%1%1%1% 1%1%1%1%1%1%<1%<1%<1%1%1%<1%<1%1%<1%Glob al Country AverageGermanyChileArgentinaSwedenSpainM exicoBrazilHungaryAustraliaMalaysiaCanad aFranceGreat BritainIndiaTurkeyJapanChinaPeruRussiaUn ited StatesBelgiumItalySouth KoreaNetherlandsColombiaPolandSouth Africa"Transgender", "non-binary/non-conforming/gender-fluid" or "in another way"Prefer not to sayBase: 19,069 online adults aged 16-74 across 27 countries* Online samples in Brazil, Chile, mainland China, Colombia, India, Malaysia, Mexico, Peru, Russia, South Africa, and Turkey tend to be more urban, educated, and/or affluent than the general populationThe GLOBAL Country Average reflects the average result for all the countries where the SURVEY was conducted.

5 It has not been adjusted to the population size of each country and is not intended to suggest a total result. Total % other than male or female2%4%4%3%3%3%3%3%3%3%3%2%2%2%2%2%2% 2%2%2%1%1%1%1%1%1%1%1% Ipsos | LGBT+ PRIDE 2021 GLOBAL Survey6 GENDER IDENTITY BY KEY GENERATION ( GLOBAL COUNTRY AVERAGE)Q. How do you currently describe yourself? <1%1%1%<1%<1%1%3%1%<1%<1%<1%1%<1%<1%0%1% 2%1%1%<1% GLOBAL CountryAverageGen ZMillennialsGen XBaby BoomersTransgenderNon-binary, non-conforming or gender-fluidIn another wayPrefer not to say1%4%2%1%<1%Base: 19,069 online adults aged 16-74 across 27 countries* Online samples in Brazil, Chile, mainland China, Colombia, India, Malaysia, Mexico, Peru, Russia, South Africa, and Turkey tend to be more urban, educated, and/or affluent than the general populationThe GLOBAL Country Average reflects the average result for all the countries where the SURVEY was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result.

6 Gen Z: Born 1997 and later ( , no older than 23/24) Millennials: Born 1981-1996 ( , ages 24/25-39/40) Gen X: Born 1965-1980 ( , ages 40/41-55/56) Baby Boomers: Born 1946-1964 ( , ages 56/57-74) Ipsos | LGBT+ PRIDE 2021 GLOBAL Survey7 SEXUAL ATTRACTION BY COUNTRYQ. Which, if any, of the following, best describes how you think of your sexual orientation? 5%3%9%5%9%9%8%7%5%5%6%8%5%5%4%3%3%5%5%5% 5%1%2%3%3%4%2%1%2%4%3%4%3%2%1%3%2%3%2%2% 3%2%2%2%2%2%2%1%1%1%1%2%1%1%1%1%4%9%4%7% 4%4%4%4%5%5%4%3%4%5%5%6%5%4%3%3%3%7%4%2% 3%2%2%2%13%14%8%12%12%8%17%11%12%6%13%11 %7%18%13%19%18%11%18%9%14%19%11%5%11%19% 19%8%70%55%69%66%69%71%63%70%71%77%70%69 %57%67%65%66%67%76%65%79%73%64%75%84%70% 72%71%83%2%5%1%2%1%1%2%2%2%2%1%2%10%1%2% 3%1%1%1%0%1%6%4%1%9%0%1%1%4%9%6%4%2%4%5% 4%3%3%4%6%15%3%9%1%4%2%6%3%2%2%4%3%4%2%3 %4% GLOBAL Country AverageIndiaAustraliaBrazilBelgiumGreat BritainFranceCanadaChileUnited StatesSwedenNetherlandsMalaysiaMexicoGer manyChinaArgentinaSouth AfricaSpainPolandItalySouth KoreaTurkeyHungaryJapanColombiaPeruRussi aOnly attracted to the same sexMostly attracted to the same sexEqually attracted to both sexesMostly attracted to the opposite sexOnly attracted to the opposite sexDon't knowPrefer not to sayTotal % only.

7 Mostly or equally attracted to same sex11%17%16%16%16%15%13%13%13%13%12%12%1 2%11%11%11%10%10%10%9%9%9%7%7%6%6%6%4%Ba se: 19,069 online adults aged 16-74 across 27 countries* Online samples in Brazil, Chile, mainland China, Colombia, India, Malaysia, Mexico, Peru, Russia, South Africa, and Turkey tend to be more urban, educated, and/or affluent than the general populationThe GLOBAL Country Average reflects the average result for all the countries where the SURVEY was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result. Ipsos | LGBT+ PRIDE 2021 GLOBAL Survey8 SEXUAL ATTRACTION BY KEY DEMOS ( GLOBAL COUNTRY AVERAGE)Q. Which, if any, of the following, best describes how you think of your sexual orientation? 5%6%4%5%6%4%5%60%2%7%3%4%5%5%4%5%2%2%2%3 %3%2%1%24%9%16%1%2%2%2%1%2%4%4%5%10%4%3% 2%8%48%30%1%5%4%4%3%5%13%12%13%18%13%13% 9%4%28%15%12%12%13%12%12%14%70%71%68%55% 68%73%79%3%11%13%80%67%71%71%75%66%2%2%3 %4%3%2%1%1%2%15%1%4%2%2%2%3%4%4%5%6%4%4% 4%2%2%5%1%5%4%4%3%5% GLOBAL Country AverageMaleFemaleGen ZMillennialsGen XBaby BoomersLesbian/GayBisexualTransgender/No n-Binary/OtherStraightEducation level: LowEducation level: MediumEducation level: HighMarriedNot marriedOnly attracted to the same sexMostly attracted to the same sexEqually attracted to both sexesMostly attracted to the opposite sexOnly attracted to the opposite sexDon't knowPrefer not to sayTotal % only, mostly or equally attracted to same sex11%11%11%18%12%9%7%91%59%53%6%11%11%1 1%9%13%Base.

8 19,069 online adults aged 16-74 across 27 countries* Online samples in Brazil, Chile, mainland China, Colombia, India, Malaysia, Mexico, Peru, Russia, South Africa, and Turkey tend to be more urban, educated, and/or affluent than the general populationThe GLOBAL Country Average reflects the average result for all the countries where the SURVEY was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result. Ipsos | LGBT+ PRIDE 2021 GLOBAL Survey9 SEXUALORIENTATION BY COUNTRYQ. Which, if any, of the following would you identify as?3%3%5%5%5%2%3%3%3%5%4%5%3%2%2%1%2%2%2 %3%2%1%1%1%1%0%1%1%4%9%7%6%4%6%7%6%6%4%5 %2%5%3%4%4%1%3%3%3%2%3%4%3%1%2%2%1%1%1%1 %1%1%1%0%1%2%1%1%1%0%1%1%1%0%1%1%0%0%1%0 %1%1%0%1%1%1%2%1%0%1%1%1%1%0%1%1%0%1%3%1 %2%0%1%0%0%0%1%0%1%1%0%0%1%1%2%1%0%0%1%1 %1%0%0%0%2%1%0%1%1%5%1%1%1%2%0%1%0%3%2%0 %0% GLOBAL Country AverageIndiaBrazilSpainAustraliaGermanyM exicoChileUnited StatesCanadaGreat BritainNetherlandsBelgiumSwedenArgentina PolandTurkeySouth AfricaFranceColombiaMalaysiaHungaryPeruI talyJapanRussiaChinaSouth KoreaLesbian / Gay / HomosexualBisexualPansexual / OmnisexualAsexualOther9%17%15%12%11%11%1 1%11%11%11%10%10%10%10%9%9%8%8%8%7%7%6%6 %6%6%6%5%4%Total % not heterosexual (ex.)

9 DK/NA)80%59%78%78%82%78%75%81%85%84%86%8 1%86%85%83%80%58%88%83%84%54%84%85%91%82 %76%93%87%Total % heterosexualBase: 19,069 online adults aged 16-74 across 27 countries* Online samples in Brazil, Chile, mainland China, Colombia, India, Malaysia, Mexico, Peru, Russia, South Africa, and Turkey tend to be more urban, educated, and/or affluent than the general population11%24%8%10%7%12%15%8%4%5%4%9%4 %6%9%11%33%4%9%10%39%10%10%4%12%19%3%9%T otal % DK/NAThe GLOBAL Country Average reflects the average result for all the countries where the SURVEY was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result. Ipsos | LGBT+ PRIDE 2021 GLOBAL Survey10 SEXUALORIENTATION OF ADULTS WHO IDENTIFY AS TRANSGENDER, NON-BINARY/GENDER-FLUID/NON-CONFORMING, OR OTHER ( GLOBAL COUNTRY AVERAGE)Q. Which, if any, of the following would you identify as?Lesbian/gay/homosexual19%Bisexual9%Pa nsexual / Omnisexual17%Asexual12%Other7%Straight/h eterosexual19%Don t know12%Prefer not to say4%Base: 226 online adults aged 16-74 across 27 countries who identify as transgender, non-binary/non-conforming/gender-fluid, or another way* Online samples in Brazil, Chile, mainland China, Colombia, India, Malaysia, Mexico, Peru, Russia, South Africa, and Turkey tend to be more urban, educated, and/or affluent than the general populationThe GLOBAL Country Average reflects the average result for all the countries where the SURVEY was conducted.

10 It has not been adjusted to the population size of each country and is not intended to suggest a total result. Ipsos | LGBT+ PRIDE 2021 GLOBAL Survey11 SEXUALORIENTATION BY KEY DEMOS ( GLOBAL COUNTRY AVERAGE)Q. Which, if any, of the following would you identify as?3%4%1%4%3%2%1%3%2%3%1%4%4%4%4%9%4%3%2 %4%4%3%2%6%1%1%1%2%1%1%0%1%1%1%1%1%1%1%1 %2%1%0%0%1%1%1%1%1%1%1%1%1%1%1%1%2%1%1%1 %1% GLOBAL Country AverageMaleFemaleGen ZMillennialsGen XBaby BoomersEducation level: LowEducation level: MediumEducation level: HighMarriedNot marriedLesbian/gay/homosexualBisexualPan sexual / OmnisexualAsexualOtherTotal % not heterosexual (ex. DK/NA)9%10%8%18%10%7%4%11%9%8%5%12%80%81 %79%68%78%84%87%74%82%84%84%77%Total % heterosexualBase: 19,069 online adults aged 16-74 across 27 countries* Online samples in Brazil, Chile, mainland China, Colombia, India, Malaysia, Mexico, Peru, Russia, South Africa, and Turkey tend to be more urban, educated, and/or affluent than the general populationThe GLOBAL Country Average reflects the average result for all the countries where the SURVEY was conducted.