Transcription of LGERI 리포트 한국 소비자들의 7가지 라이프스타일
1 LGERI 2LG Business Insight 2011 6 15LG . ( 1,800 , 200 ) . , , , , , , 7 . , (Body) , (Meaning) . , ( individualism ) . , (Realism) . , (Home) , (e-Socializing) SNS , (Mobility) . 10 50 10 . 20 New , , , 4.
2 30 . 40 . 50 , . 30~40 1 SNS . 30~40 1 , 1 , , 1 , . 1 . SNS , SNS (Social Customer) , , . 10 30 . 10 30 , 40~50 . , .. 7 7 II. III.
3 IV. LGERI LG Business Insight 2011 6 153 . , , . , (SNS) , . ? LG .. 1 ~2 / , 6 16 59 1,800 . 30 ~40 1 30 ~40 1 200 . , . BodyMeaningIndividualismRealismHomee-Soc ializingMobilityHealth, Beauty , , SNS Mobile Lifestyle- , - , - , - ( + ) - , - 1 - - , - - - , -Social Customer - / -Mobilian 1234567< 1> 7 LGERI 4LG Business Insight 2011 6 15I.
4 7 (Body), (Meaning) 7 . ( 30% ) , 86 (Grouping) . 7 (< 1> ). 1. (Body) (Health) (Beauty) .. (lookism) . 7 .. , 16 ~59 (2010 ) , 30 ~49 1 . , 2011 1 18 ~ 2 18 . , 1 1 , . , 1,800 200 . 30 ~40 1 200 200 (Booster) . , 10 10%, 20 21%, 30 25%, 40 25%, 50 19% . , 5 (1 : , 3 : , 5 : ) . , ( ) 6.
5 , . ( (5 ) (4 ) ) . , 50% . , LGERI LG Business Insight 2011 6 155 65% . 2. (Meaning) , . 2 , . , , .. , 53%, 47% , 60%, 40% .. , , 42%, , . (Meaning) . 40~50% . , 30~40%.
6 ExternalInternal / / / / / / / / ( ) ( ) / Mobile Life Data E-Mart Data , , LGERI 6LG Business Insight 2011 6 15 3. ( individualism ) .. , . , , , . , , .. ( ) , . ( , ). 1 . 1 1 , . 4. (Realism).
7 , , .. , .. LGERI LG Business Insight 2011 6 157 , , , . , .. ( ), , . , , , . , , . ( ).
8 , .. 1 , 2 . (General Social Survey) 1 , 45 (World Value Survey) 3 .. , . , . , . , . 16 59 , SNS , , 1 (30 ~40 ) . 1 1 . 1 2010 ( ) 1 . 1 1 . , . , , . , , . *.
9 , . ( ) .* 50 2007 100 . LGERI 8LG Business Insight 2011 6 15 , , .. 37%, 30 . 5. (Home) . , . , / . , . , , .. , 50 . ( ) / . 6. (e-Socializing) SNS.
10 SNS , . SNS SNS SNS , , , 20 , , . 7. (Mobility) SNS . LGERI LG Business Insight 2011 6 159 . (Connectivity) . , , 7 7 . , . 7 1. , . 4 (< 2> ). 1 . (Body), (Meaning), (Realism), ( individualism ).
