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LifeMode Group: Cozy Country Living 6A Green Acres

: 3,923,400 Average Household Size: Median Age: Household Income: $76,800 LifeMode Group: Cozy Country Living Green AcresWHO ARE WE?The Green Acres lifestyle features Country Living and self-reliance. They are avid do-it-yourselfers, maintaining and remodeling their homes, with all the necessary power tools to accomplish the jobs. Gardening, especially growing vegetables, is also a priority, again with the right tools, tillers, tractors, and riding mowers. Outdoor Living also features a variety of sports: hunting and fishing, motorcycling, hiking and camping, and even golf. Self-described conservatives, residents of Green Acres remain pessimistic about the near future yet are heavily invested in NEIGHBORHOOD Rural enclaves in metropolitan areas, primarily (not exclusively) older homes with acreage; new housing growth in the past 15 years. Single-family, owner-occupied housing, with a median value of $235,500. An older market, primarily married couples, most with no TRAITS Education: More than 60% are college educated.

Own 86.1% Rent 13.9% Chart Title Own Rent Home Ownership US Percentage: 62.7% Own 37.3% Rent Population Population Growth (Annual %) Population Density (Persons per sq. mile) 350 350 350 0 0

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Transcription of LifeMode Group: Cozy Country Living 6A Green Acres

1 : 3,923,400 Average Household Size: Median Age: Household Income: $76,800 LifeMode Group: Cozy Country Living Green AcresWHO ARE WE?The Green Acres lifestyle features Country Living and self-reliance. They are avid do-it-yourselfers, maintaining and remodeling their homes, with all the necessary power tools to accomplish the jobs. Gardening, especially growing vegetables, is also a priority, again with the right tools, tillers, tractors, and riding mowers. Outdoor Living also features a variety of sports: hunting and fishing, motorcycling, hiking and camping, and even golf. Self-described conservatives, residents of Green Acres remain pessimistic about the near future yet are heavily invested in NEIGHBORHOOD Rural enclaves in metropolitan areas, primarily (not exclusively) older homes with acreage; new housing growth in the past 15 years. Single-family, owner-occupied housing, with a median value of $235,500. An older market, primarily married couples, most with no TRAITS Education: More than 60% are college educated.

2 Unemployment is low at (Index 70); labor force participation rate is high at (Index 107). Income is derived not only from wages and salaries but also from self-employment (more than 13% of households), investments (27% of households), and increasingly, from retirement. They are cautious consumers with a focus on quality and durability. Comfortable with technology, more as a tool than a trend: banking or paying bills online is convenient; but the Internet is not viewed as entertainment. Economic outlook is professed as pessimistic, but consumers are comfortable with debt, primarily as home and auto loans, and : The Index represents the ratio of the segment rate to the US rate multiplied by 100. Consumer preferences are estimated from data by GfK Group: Cozy Country Living Green Acres6A85+80 8475 7970 7465 6960 6455 5950 5445 4940 4435 3930 3425 2920 2415 1910 145 9<58% 4% 0 4% 8%MaleFemaleMedian Household IncomeMedian Net Worth$56,100$93,300$76,800$267,700$0$100 ,000$200,000$300,000$400,000$500,000$600 ,000 Esri Median HH IncomeEsri Median Net WorthSeries2 Series1$56,100$93,300$76,800$267,700$0$1 00,000$200,000$300,000$400,000$500,000$6 00.

3 000 Esri Median HH IncomeEsri Median Net WorthSeries2 Series1 HousingFoodApparel & ServicesTransportationHealth CareEntertainment & RecreationEducationPensions & Social Male Age 0-4 Male Age 5-9 Male Age 10-14 Male Age 15-19 Male Age 20-24 Male Age 25-29 Male Age 30-34 Male Age 35-39 Male Age 40-44 Male Age 45-49 Male Age 50-54 Male Age 55-59 Male Age 60-64 Male Age 65-69 Male Age 70-74 Male Age 75-79 Male Age 80-84 Male Age 85+Age by Sex Female Age 0-4 Female Age 5-9 Female Age 10-14 Female Age 15-19 Female Age 20-24 Female Age 25-29 Female Age 30-34 Female Age 35-39 Female Age 40-44 Female Age 45-49 Female Age 50-54 Female Age 55-59 Female Age 60-64 Female Age 65-69 Female Age 70-74 Female Age 75-79 Female Age 80-84 Female Age 85+Chart TitleSeries2 Series1 INCOME AND NET WORTHNet worth measures total household assets (homes, vehicles, investments, etc.) less any debts, secured ( , mortgages) or unsecured (credit cards).

4 Household income and net worth are estimated by BY EARNINGSThe five occupations with the highest number of workers in the market are displayed by median earnings. Data from the Census Bureau s American Community HOUSEHOLD BUDGET INDEXThe index compares the average amount spent in this market s household budgets for housing, food, apparel, etc., to the average amount spent by all US households. An index of 100 is average. An index of 120 shows that average spending by consumers in this market is 20 percent above the national average. Consumer expenditures are estimated by BY SEX (Esri data)Median Age: US: Indicates USRACE AND ETHNICITY (Esri data)The Diversity Index summarizes racial and ethnic diversity. The index shows the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. The index ranges from 0 (no diversity) to 100 (complete diversity). Diversity Index: US: *MultipleOtherAsian and Pac.

5 IslanderAmerican IndianBlackWhite$140,000$120,000$100,000 $80,000$60,000$40,000$20,0000 200,000 2 400,000 6 600,000 800,000*Hispanic Can Be of Any 20% 40% 60% 80% 100%0 50 100 150 200 250 300 3500 $100K $200K $300K $400K $500K $600K+0 $100K $200K $300K $400K $500K $600K+US EarningsWorkers (Age 16+) TitleOwnRentHomeOwnershipUS Own RentPopulationPopulation Growth (Annual %)Population Density (Persons per sq. mile)350350350000900, 11,000, ,00010,695, IndexSocioeconomic Status IndexHousing Affordability PROFILE (Consumer preferences are estimated from data by GfK MRI) Purchasing choices reflect Green Acres residents Country life, including a variety of vehicles from trucks and SUVs to ATVs and motorcycles, preferably late model.

6 Homeowners favor DIY home improvement projects and gardening. Media of choice are provided by satellite service, radio, and television, also with an emphasis on Country and home and garden. Green Acres residents pursue physical fitness vigorously, from working out on home exercise equipment to playing a variety of sports. Residents are active in their communities and a variety of social organizations, from charitable to veterans INDEXESEsri developed three indexes to display average household wealth, socioeconomic status, and housing affordability for the market relative to US CHARACTERISTICST otal population, average annual population change since Census 2010, and average density (population per square mile) are displayed for the market relative to the size and change among all Tapestry markets. Data estimated by Group: Cozy Country Living Green Acres6 AHOUSINGM edian home value is displayed for markets that are primarily owner occupied; average rent is shown for renter-occupied markets.

7 Tenure and home value are estimated by Esri. Housing type and average rent are from the Census Bureau s American Community Housing:Single FamilyMedian Value:$235,500US Median: $207, DENSITYThis map illustrates the density and distribution of the Green Acres Tapestry Segment by households. LifeMode Group: Cozy Country Living Green Acres6 AFor more 2018 Esri. All rights reserved. Esri, the Esri globe logo, Tapestry, and are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark


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