MAPRA

1 9/25/2017. MAPRA . Social Recruiting Best Practices October 6, 2017. 1. 9/25/2017. SOCIAL MEDIA. 2. 9/25/2017. WHAT IS SOCIAL MEDIA? Electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). 3. 9/25/2017. WHY SOCIAL MEDIA? Excellent Reach Social media can increase candidate flow 30%-50%. (ICIMS. white paper). Cultural Shift We now know, social media is a critical driver of talent. (NYU. research). Competitive Market 92% of companies are now using social media. (Adweek). Transparency This concept goes both ways. EMPLOYER BRAND REPUTATION. The status of a corporation as a workplace on the Internet defined through blogs, public discussions, rating sites, and other Web articles.

2 4. 9/25/2017. EMPLOYER BRAND REPUTATION. Attract new talent People want to work for an organization that cares for its employees. Attract the right talent Be clear on what's important to your ideal employees. Retain employees Investing in current employees shapes the employer brand. Word of mouth spreads quickly. Build a solid, transparent reputation Represent the genuine, true work environment so there is consistency between the story and reality. Enhance experience Customers = Candidates. What candidates say about a company affects their ability to attract talent. 5. 9/25/2017. Breakout: Influencers Spend 5 10 minutes creating your hit list of as many influencers as possible (by group, job title, role). 6. 9/25/2017. Agenda Provide a 5-step social media strategy Identify ways to leverage social media to build your brand and reach specific talent Illustrate social media applications, tools and techniques 7.

3 9/25/2017. RISK. Time Requirements Very time-intensive Lack of internal resource time Budget Constraints Limited budgets The Economy = conservative spending Unproven Tactics Requires expertise The necessary waste of experimentation REWARD. Source Passive Candidates Targeted Demographic Unique vehicles Cultivate Candidate Relationships Build an engaged candidate pipeline Be a resource Monitor and Build Your Brand Learn what's being said about you Guide the conversation and create viral marketing 8. 9/25/2017. 5 Steps for Social Strategy 1. Define: Who, Where, What & Why 2. Research your audience and your competition 3. Initiate your policy, your expectations, your plan and your strategy 4. Launch go live on platforms 5. Learn - measure, evaluate and evolve 9. 9/25/2017. 5 Steps for Social Strategy 1.

4 Define: Who, Where, What & Why 2. Research your audience and your competition 3. Initiate your policy, your expectations, your plan and your strategy 4. Launch go live on platforms 5. Learn - measure, evaluate and evolve 10. 9/25/2017. PLAN. Set Goals Solidify Your Personal Brand Develop a Social Media Policy Be Mobile Build Your Employment Brand 5 Steps for Social Strategy 1. Define: Who, Where, What & Why 2. Research your audience and your competition 3. Initiate your policy, your expectations, your plan and your strategy 4. Launch go live on platforms 5. Learn - measure, evaluate and evolve 11. 9/25/2017. Est. 2003. Over 467M professionals*. Roughly 2 new/second 70% users outside 57% of male; 43% female 13% of Millennials (15-34 y/o) use 3M active job listings 1M have published post An average user spends 17.

5 Minutes monthly Average CEO has 930. connections 12. 9/25/2017. 13. 9/25/2017. most populated country 14. 9/25/2017. Over 2B active users monthly active desktop users monthly active mobile users Like button pressed times 48% 18-34 y/o check when they wake up Avg. # of pages, groups, and events a user is connected to is 80. User Breakdown: 53% female and 47% male Average Facebook user has 155 friends . 15. 9/25/2017. 16. 9/25/2017. Promoted Posts Ads targeted to key locations or areas Allows option to target by location, occupation, keywords, etc. within FB. Viewable through desktop and mobile Residual benefits to promoting shareable content (likes =. reengagement opportunities). 17. 9/25/2017. Organic Matters 18. 9/25/2017. Est. 2006 in San Francisco 4100 employees 328M active registered users 79% of accounts based outside Over 67M Twitter users in 500M tweets/day 80% only tweet via mobile 19.

6 9/25/2017. 20. 9/25/2017. 21. 9/25/2017. 9/22/2017. Breakout: Build Engagement Spend 5 10 minutes thinking and listing as many types of content you can publish on Facebook and Twitter with specific aim of increasing engagement with social media - Could be types of social posts (video, photography) or a subject matter such as content specific to event, news, contests - List the types of content and how it can be used to encourage engagements (comments, replies, shares). 22. 9/25/2017. 23. 9/25/2017. 24. 9/25/2017. 25. 9/25/2017. 26. 9/25/2017. 5 Steps for Social Strategy 1. Define: Who, Where, What & Why 2. Research your audience and your competition 3. Initiate your policy, your expectations, your plan and your strategy 4. Launch go live on platforms 5. Learn - measure, evaluate and evolve 24-Month Social Marketing Timeline Months 1-3: Brand Presence Create profiles Implement brand image Announce presence Months 3-12: Brand/Job Seeker Engagement Increase follower base Monitor brand, industry, niche Communicate with candidates Months 6-24: ROI Focus Assess goals / achievements Address areas for improvement Identify additional metrics 27.

7 9/25/2017. RELEVANT METRICS FOR. SOCIAL MEDIA APPLICATIONS. Brand Awareness Brand Engagement Word of Mouth Brand Awareness # of members # of installs of applications # of impressions # of bookmarks # of reviews/ratings 28. 9/25/2017. Brand Engagement # of comments # of active users # of likes on feeds # of user generated items (photos, replies). Word of Mouth Frequency of appearance in timeline of friends # of posts on wall # of reposts/shares # of responses to friend invites 29. 9/25/2017. If content is king, then conversion is queen. ~ John Munsell CEO of Bizzuka Thank you! Jennifer Rose Henley: jrhenley: 410 353 7689 : 30.