Example: air traffic controller

Marketing Management/ Essentials of Marketing

“It (marketing) is the whole business seen from the point of view of its final result, that is, from the customer's point of view”. (Peter F. Drucker, Practice of Management (1954). The essence of all these definitions of marketing is satisfying customer needs and wants. Apparently, this core objective sounds simple, but it is not.

Tags:

  Business

Information

Domain:

Source:

Link to this page:

Please notify us if you found a problem with this document:

Other abuse

Transcription of Marketing Management/ Essentials of Marketing

Related search queries