MEDIA KIT - pacificmags.com.au

1 MEDIA KIT. 2 0 1 8. Australia's leading WOMEN'S NETWORK. New Idea is Australia's biggest women's network delivering . MILLION. touch points EVERY MONTH. Women turn to the New Idea network for entertainment and inspiration. We've successfully turned our weekly interaction into an always on conversation. *Network combines monthly readership, UA's & FB fans ~Nielsen DCR, daily unique audience July 7, 2018. ^Nielsen DCR, monthly June 2018. Our website sits in Australia's An Australian woman pays for a copy TOP 10. of New Idea . Every family, lifestyle home and fashion brands with up to 3 seconds 100,000 DAILY UA'S. AND almost 1 MIL. Women turn to the New Idea network for entertainment and inspiration.

2 We've successfully turned our weekly interaction into an always on conversation. Australians monthly *Network combines monthly readership, UA's & FB fans ~Nielsen DCR, daily unique audience July 7, 2018. ^Nielsen DCR, monthly June 2018. New Idea is one of Australia's most iconic brands, and with good reason. It's a brand that celebrates every area of a woman's life - and inspires her to make that life better. Our content is built on four trusted pillars; celebrity news, real life stories, our famous food and the dedicated content to lifestyle solutions. We approach every section in the same way - to surprise, delight, inspire and entertain.

3 We are the brand that gives you the insight and the knowledge to start conversations, offers you time out from your hectic day and provides ideas to make your life easier. We help you be the best version of yourself you can possibly be. EMMA NOLAN, New Idea Editor *Insert Magazine Pages Here *Insert Magazine Pages Here Immersive Print High Impact Digital Powerful Social Brands Successful Brand Integration Engaging Video Seven Partnerships Native Platforms BRAND REACH. 2,630,000 Mil 1,159,222. READERSHIP FACEBOOK. MONTHLY. (MONTHLY) FANS/FOLLOWERS. FOOTPRINT. 376, 249 71,693 27,185. MONTHLY UNIQUE DAILY UNIQUE. EDM. AUDIENCE BROWSERS.

4 Source: emma CMV Apr '18; Nielsen DRM Jun '18; Nielsen Market Intelligence Jun '18; Social MEDIA stats updated as at Jun'18. Our Audience THE MODERN AUSTRALIAN WOMAN. WOMAN. Defined by herself first and foremost CELEBRITY LOVE. Focused on personal fulfillment She's outgoing and Into the celebrification Content connection: Beauty, Fashion & celebrity of her life BRAND ENTRY POINTS. More interested in how she, her home and her family looks Likely to purchase more on beauty &. HER 3 KEY MINDSETS. MUM fashion. She takes pride in her family She wants the best for her children but is FOOD INSPIRATION. happy to admit that everything is NOT perfect Content connection: Parenting, Food, Health 50% buy for the food Seek ideas and easy solutions Keen to feed the family with food they'll HOUSHOLD CEO eat and love Cooks from scratch She is the chief decision maker within Tries new food the household LIFESTYLE INSPIRATION.

5 She's taking the reigns & managing the family brand Looking for inspiration. She seeks solutions, great advice and She buys into the package, achievable trends. She values quality Justifying her purchase with the longevity of great food and lifestyle inspiration and is a savvy shopper. which lives on once the celebrity news Content connection: Travel, Lifestyle & has passed. Finance Source: social channels Nov 2014 - Nov 2016 duplicated fans and followers Audience Engagement TOP 5 SECTIONS Loyal fan base + new users Audience is made up of 75% returning IN-MARKET INTERESTS. 1st CELEB / ROYALS visitors and 25% new visitors Users who are researching products 2nd NEWS and are actively considering buying a service or product 3rd PARENTING.

6 4th FOOD Dating Services 5th BEAUTY & HEALTH. 6th TRAVEL Real Estate For Sale ACCESSING THE SITE. 8%. DESKTOP Residential Properties For Sale 13%. TABLET Employment 79%. MOBILE. AVERAGE TIME ON PAGE Busiest time on the site is Travel: Hotel & Accomodation 9pm Monday evenings Source: Google Analytics Jan Jun 2017. CELEBRITY & ROYALS. CONTENT PILLARS. PARENTING & FAMILY. TRAVEL. HOMES. HEALTH. FOOD. BEAUTY. STRESS FREE. FASHION. v Entertained v Unsurpassed As the only v We focus on v Ways to bring v From the latest v Homes v Our fashion v Travel content v by celebrity in family weekly brand a holistic balance to her in nail colour to inspires pages covers while enjoying food our that invest in approach to life.

7 Stress free the anti-ageing audience to celebrate the experiences the escapism highly regular family health. Our environment solutions that improve their real Australian that are it provides. regarded and tips for her offers her our audiences home and woman and bucket list food team parenting and her solutions, that try at home lifestyle each know that she worthy but are invested content; our family will guarantee a we offer a season. is looking for they also have in making advice is always give less stressful on trend families and problem her life easy sound and practicality we explore them better outcome for solution style We celebrate potential but full of practical with quality of life.

8 Every area of approach to her, her figure, flavour, our expert input. her life. our beauty her budget destinations in recipes work content. and her age. a family- and she friendly way. knows it. FOR RATES, COMMERCIAL PROPOSALS AND. BRAND INFORMATION: CONTACT: ANGE CROTTY. BRAND MANAGER.