More Examples of Classical Conditioning

1 More Examples of Classical Conditioning Watson and Little Albert . Watson paired a white rat with a loud, scary noise Presented the two stimuli together to Little Albert . Albert was not scared of the rat, but was scared of the noise After repeated pairings and presentations .. what happed? Classical Conditioning and Little Albert Loud noise= UCS. Fear of the noise= UCR. White rat= CS. Fear of rat= CR. Classical Conditioning and Little Albert Little Albert's Conditioning is known as Conditioned Emotional Response Emotional response that has become classically conditioned to occur to learned stimuli Examples : Fear of dogs, fear of dentist Conditioned Emotional Response Used by advertisers in commercials Use certain objects or types of people to generate a specific emotion Examples : Attractive women/men, cute baby, a puppy Conditioned Emotional Response Vicarious Conditioning Classical Conditioning of a reflex response or emotion by watching the reaction of another person example : Getting a shot.

2 1st kid cries a little, kids down the line start to cry, and eventually kids are crying before they even see the needle! Why Does Classical Conditioning Work? Stimulus Substitution Pavlov's Theory Classical Conditioning occurs because the conditioned stimulus became a substitute for the unconditioned stimulus by being paired closely together The same place in the brain is activated by both the unconditioned stimulus and conditioned stimulus Why Does Classical Conditioning Work? Cognitive Perspective Classical Conditioning occurs because the conditioned stimulus provides information or an expectancy about the coming of the unconditioned stimulus In other words, you react because you know (or expect) what is going to happen example : Rats (p. 187).