National Hurricane Resilience Initiative Impact Report - …

1 National Hurricane Resilience InitiativeImpact ReportDECEMBER 2016 1 Table of ContentsTABLE OF CONTENTSO verview .. 2 - 4 Engagement Leadership ..5 - 6 Partnership ..7 - 8 News Media Outcomes Wire Release .. 9 National .. 10 Regional ..11 - 29 Social ..30 - 36#HurricaneStrong Kids .. 37#HurricaneStrong Calendar of Events .. 38#HurricaneStrong Home .. 39 Conclusion .. 40 Acknowledgements .. 41 2On March 23, 2016, National Hurricane Center Director Dr. Rick Knabb and former Director/FLASH Leadership Partner Bill Read unveiled the new National Hurricane Resilience Initiative #HurricaneStrong, an unprecedented partnership of FEMA, Federal Alliance for Safe Homes (FLASH), NOAA, and The Weather leaders introduced the Initiative during the 2016 National Hurricane Conference in Orlando, and shared campaign plans as they underscored the need for increased public awareness to meet the challenge of Hurricane amnesia.

2 #HurricaneStrong is designed to increase public safety and reduce economic losses by motivating individuals and families to undertake Hurricane preparedness and mitigation activities. The public messaging is delivered through signature National efforts, including the White House observance of National Hurricane Preparedness Week, the NOAA/ National Hurricane Center Hurricane Awareness Tour (HAT), and FEMA s National Preparedness Month. The messaging is reinforced by traditional and social media as well as dozens of community and corporate special events, expositions, employee trainings, and home improvement store workshops.#HurricaneStrong targets audiences at all levels with a message of empowerment, and a symbolic pose . Similar to a Heisman Trophy stance, the #HurricaneStrong pose is the campaign call to arms to demonstrate support for Hurricane Resilience , and to acknowledge five steps necessary to achieve a prepared state before hurricanes strike:Personal Safety - Know your evacuation zone Financial Security - Have an insurance check-up Family Preparedness - Build a disaster supply kit Damage Prevention - Strengthen your home Community Service - Help your neighbor #HurricaneStrong messaging commenced on Sunday, May 15 with a White House proclamation of Nation-al Hurricane Preparedness Week, and The Home Depot hosted 695 #HurricaneStrong workshops in stores from Maine to Texas in honor of the proclamation.

3 News outlets immediately took up the charge, and social media focused on the hashtag with related following week, Air Force pilots, NOAA s Aircraft Operations Center, and teams of outreach volunteers led by the National Hurricane Center (NHC) and National Weather Service took to the skies for the 2016 NOAA Hurricane Awareness Tour with stops in San Antonio, Galveston, New Orleans, Mobile, and Naples. Overview 3 FLASH Legacy Partners supported outreach efforts at each stop, including USAA (San Antonio), Portland Cement Association (Galveston), Kohler Generators (New Orleans), Simpson Strong-Tie (Mobile), and State Farm (Naples).During the tour, more than 215 news interviews took place, and approximately 4,000 VIP s, journalists, school children, and members of the public toured the aircraft and exhibit booths.

4 Additionally, the NHC and University of Rhode Island broadcast a classroom webinar reaching 10,000 schoolchildren with simulated live tracking of a mock Hurricane sited at Network and social media coverage by The Weather Channel sustained National interest, and carried the themes forward to help families understand the path to preparedness. Feature articles from the New Orleans Times-Picayune reinforced the need for advance evacuation planning. BASF, FLASH, Huber Engineered Woods, Portland Cement Association, Simpson Strong-Tie, State Farm, The Home Depot, and USAA became official NOAA Weather-Ready Nation Ambassadors, inspiring new private sector support for the cause of weather safety and Resilience overall. The strategy to take the case for Hurricane Resilience to the American public through #HurricaneStrong met with resounding success in 2016, and generated widespread traditional and social media outcomes.

5 Throughout Hurricane Season hundreds joined the #HurricaneStrong campaign each week by posting pictures on Facebook or Twitter using #HurricaneStrong, and striking the campaign s signature pose .The #HurricaneStrong Home demonstration build project is taking shape in Breezy Point, NY. The residence will not only replace a 1955 structure damaged in Hurricane Sandy, it is serving as an education project to promote disaster resilient construction. Supporters can now watch the build progress by viewing the time-lapse build cam online at News MediaAverage unique visitors - 119,729,787 Social News/Media Tweets - 15,091 Reach - 22,631,442 Contributors - 4,474 Timeline Deliveries - 97,127, views - 175,738 4 OverviewPresenting PartnersNational Media PartnerSponsors 5 FACT SHEET.

6 Obama Administration Announces Public and Private Sector Efforts to Increase Community Resilience through Building Codes and StandardsBuilding codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirements to adequately safeguard the health, safety and welfare of building occupants. The impacts of climate change including hotter temperatures, more extreme weather, sea level rise, and more severe drought pose significant challenges for buildings and homes, many of which were not built to withstand the future impacts of climate change. Today, the White House hosted a Conference on Resilient Building Codes to highlight the critical role of building codes in furthering community Resilience and the importance of incorporating Resilience and the future impacts of climate change in the codes and standards development process. As part of today s event, the Administration highlighted Federal and private sector efforts aimed at advancing the principles of Resilience in building codes and standards, and building design.

7 President Obama declared May as National Building Safety Month in order to recognize and pay tribute to those who ensure the safety and Resilience of our Nation's buildings, and to reaffirm our commitment to upholding and abiding by strong and effective building safety standards. New Federal actions announced today Department of Housing and Urban Development: Incorporation of Resilient Building Codes into Housing Programs Read More:Unique Visitors - 3,778,454 Presidential Proclamation -- National Hurricane Preparedness Week, 2016 National Hurricane PREPAREDNESS WEEK, 2016- - - - - - -BY THE PRESIDENT OF THE UNITED STATES OF AMERICAA PROCLAMATIONEach May, Americans set aside a week to raise awareness of the threat posed by hurricanes -- storms that can devastate communities, neighborhoods, and local economies. The high winds, heavy rains, lightning, and tornadoes that can come with these powerful storms cause serious damage, but with proper preparation we can ensure the safety of ourselves and our loved ones.

8 During National Hurricane Preparedness Week, we take deliberate action to safeguard our communities and work together to improve our Resilience to Nation is better prepared than ever before for today's storms. Our technology, forecasting, and models have improved, and we have new ways ofRead More:Unique Visitors - 3,778,454 Engagement - LeadershipOn May 10, in a White House statement, President Obama cited FLASH Partners for, .. launching a new 2016 National hurri-cane Resilience Initiative , #HurricaneStrong, through collaboration with FEMA, NOAA/ National Weather Service, The Home Depot, and The Weather Channel. The statement was issued as part of the White House con-ference on community Resilience with special focus on public and private sector efforts to promote strong buildings. 6 Engagement - LeadershipL- R: Tim Destri (NWS), Ken Graham (NWS), Craig Fugate (FEMA), Mike Coyne (NWS)L-R: Mike Coyne (NWS), Hurricane Hunters, Mayor Mitch Landrieu (New Orleans), Leslie Chapman-Henderson (FLASH)L-R: Dr.

9 Rick Knabb (NHC), Steven Cooper (NWS), Laura Furgione (NWS), Leslie Chapman-Henderson (FLASH), Alan Krapf (USAA)Dr. Jim McFadden (NOAA)Ralph Hudgens (Georgia Insurance and Safety Fire Commissioner)L-R: Alan Krapf (USAA), Leslie Chapman-Henderson (FLASH), Colonel Frank Amado (Commander, 403rd Wing, Air Force Reserve Command, Keesler Air Force Base) L-R: Bill Read (Former National Hurricane Center Director), Don Thompson (PCA)Collaboration is the Key to Success of 7 Home Depot Preparedness WorkshopL-R: Kathy Phillips, Harris Schanhaut, Tom Woods (USAA)L-R: Donn Thompson (PCA), Michael Lowry (The Weather Channel)L-R: Dr. Rick Knabb (NHC), Paul Yura (NWS), Dan Brown (NHC)L-R: Randy Shackelford, Sarah Cameron, Jason Dees, Cheryl Zafiris (Simpson Strong-Tie)During the week of May 15, FLASH Legacy Partners combined forces with NOAA s National Weather Service, National Hurricane Center, NOAA s Aircraft Operations Center, and the Air Force Hurricane Hunters to help tell the story of Hurricane safety and science during the Hurricane Awareness Tour.

10 The Home Depot presented DIY Hurricane preparedness workshops in 695 coastal stores to help homeowners become # - Partnership 8 Kelly Richards (State Farm)L-R: Kathy Phillips, Jim Clifford, (USAA)L-R: Jason Dees, Sarah Cameron (Simpson Strong-Tie), Dr. Rick Knabb (NHC), Cheryl Zafiris, Danny Horn, Randy Shackelford, (Simpson Strong-Tie)L-R: Bill Read (Former National Hurricane Center Director), Ed Delgrande (Kohler Spokesperson)Erik Salna (Florida International University)L-R: Alex Garcia (FOX-KABB), Laura Furgione (NWS)Engagement - Partnership 9 News Media Outcomes - Wire Release#HurricaneStrong Public Service Announcement from The Weather Channel featuring National Hurricane Center Director Dr.