National Travel & Tourism Strategy

1 2012 National Travel & Tourism StrategyTask Force on Travel & CompetitivenessContentsI. Executive Situation Promoting the United Enabling and Enhancing Travel and Tourism to and within the United Providing World-Class Customer Service and Visitor Coordinating across Conducting Research and Measuring ,. ,. to the President from Co-Chairs of the Task Force on Travel and CompetitivenessDear Mr. President:On January 19, 2012, you signed an Executive Order establishing a new Task Force on Travel and competitiveness , which you charged with developing a National Travel and Tourism Strategy .

2 As co-chairs of the Task Force, we have worked to develop the attached set of policies, actions, and recommendations to promote domestic and international Travel throughout the United States, and each agency that you called on in your Executive Order has developed straightforward, common-sense approaches to reducing barriers, creating opportunities, and improving customer service. The Task Force s comprehensive government-wide Strategy will encourage travelers to choose America as the world s premier Tourism destination. It will better facilitate entering into and traveling across the United States, and foster greater cooperation with the private sector to provide a world-class Travel experience that will encourage visitors to extend their stays and return to see more.

3 Our goal is simple yet bold: increase American jobs by attracting and welcoming 100 million international visitors, who we estimate will spend $250 billion, annually by the end of 2021. We will also encourage Americans to Travel within the United States and its territories to see all that our country has to you for the opportunity to chair this Task Force. We are energized that you have challenged us to do more and to do better. The promise of meaningful job creation is within our reach, and we are already working together to achieve the goals outlined in this National SUMMARYI.

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